Balloon Columns, Stacks, Pillar's and Towers... so what is in a Name?

How much does a name matter? It has recently reached my notice that the designs that I would call Balloon Columns are being referred to by other artists as Stacks, Pillars and Towers. So to help me to clarify all the different names a little bit more, I asked members of the QBN Facebook group what they called theirs, and if they felt that the name was important?

Almost all those who responded said that they use the term Columns like I do. This isn't surprising, as they have all completed the QBN program and that is the term that they were taught and used within the program, and also it is the name that has been used forever by the balloon industry. However, some of the response from group members explained that all the different names are often used by their customers, and therefore for marketing and promotional purposes they also use them all to ensure that they do not miss out on any opportunities to promote their designs.

I have looked back through all the different resources that I received as part of the QBN program, and it actually clarifies that a Column is a straight, vertical line of balloon garland which to be fair does not represent the vast types and styles of decor that would come under the heading of a column today! Balloon décor styles have changed considerably over the years, and today there are new trends and styles of décor that were not shown or taught when many of us studied the QBN program. So, I decided to delve a little deeper to see if I can relate a name to a style of decor.

Instagram was the perfect go-to resource to assist me with my research, as I was able to see the types and styles of decor that are posted under each of the hashtags.

#ballooncolumns - 136,087 posts (3rd February 2021)

#ballooncolumn - 37,120 posts

The designs featured under the hashtags "Balloons Columns" and "Balloon Column" on Instagram are a complete mixture of styles and types of balloon structures, ranging from what I would call a traditional column to smaller air-filled arrangements, that I have now discovered are often called Balloon Stacks - see below! 

This was a design that I made for a corporate event, I had a hard time giving it a name, but once I found it, it made total sense - Elegant Sculptured Column

Elegant Sculptured Column by Sue Bowler

#balloontowers - 11,264 posts (3rd February 2021)

#balloontower - 11.4 posts

The definition of the word "tower" is a "structure typically higher than its diameter," - therefore it is much the same as a column.

A lot of the designs featured on Instagram are pretty much the same as Balloon Columns, but with a real mix of styles and types of balloon structures.

Design by Dominic Cassidy and Keith Stirman  - The Boys of Q Corner

Pillars are often known as "a usually ornamental column", and it too has a close relationship to the term "column" and in fact describes the term well.

#balloonpillars - 8,567 (3rd February 2021)

#balloonpillar - 6,271 posts

Bright Bubble Column

Designer name: Tina Giunta, CBA, Shivoo Balloons 

#balloonstack - 5,410 (3rd February 2021)

The term "Balloon Stack" is a style of design that is predominantly an air-filled balloon arrangement that often features a number as topper, or has a focal balloon that is on the base of maybe 2 or 3 clusters of balloons. This is a style of decor that has grown in popularity over the past few years, and I love all the accent details that are often added to the designs!

I love this design by The Luxe Event Company NW Ltd, in Skelmersdale, England. This is a perfect example of a beautiful Balloon Stack!  

Design by 

The Luxe Event Company NW Ltd, in Skelmersdale, England.

From what I've observed, Balloon Columns, Towers and Pillars pretty much describe the same  styles of balloon décor and it would be very easy to see why people would use all three names to relate to this style. The only one that stands out as being a little different are Balloon Stacks, as this name is typically applied to smaller air-filled arrangements that are on a cluster-style base.

Does the name that we use matter? From a marketing point of view, I would contest that all the terms being used are relevant, especially to a client base. When it comes to hashtags, why not use all three?  You might find that customers relate to different names! For me personally, a Balloon Column will always be a column, especially because it's a term that I used when I first started working with balloons and it is a recognised name within the industry! However, I am certainly not opposed to anyone that uses any of the other names, as each of the definitions prove that they are all very relevant! 

A big thank you to all the QBN members who helped me with my original question, it all makes perfect sense now 😄

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

Top Tips for a Successful Lockdown Valentine's Day

Many of you may have realised that the odds are stacked against balloon companies around the world. We are in the middle of a global pandemic, many of us are in lockdown or are restricted to the types of business that we can operate during this time! To top it all, Valentine's Day is on a Sunday this year! Some might say "let's forget Valentine's Day this year" however, if recent balloon sales are anything to go by, it could be a bumper year!

Being prepared is the key to success:

1. What will you sell?

It is very easy to get carried away and offer many options, but to be honest, it is much better to keep it simple and offer a limited range with varying price ranges. How you deliver your balloons will determine what size of arrangements you will offer; there is little point offering bouquets of twelve Red Hearts, if you don't have a large delivery van!  Check to see what you have left over from last year, and be sure to feature some current trends too - check out all the new and exciting Valentine's balloons in the Qualatex Valentine's catalogue. 

Think Pink! Is a top tip from Tope Abulude, CBA, of Balloon Inspirations, in Essex U.K. "I use as much pink as I do red, and air-filled Qualatex® Deco Bubbles... Simply so I can immediately convert my designs to Mother's Day as soon as Valentine's Day is done. I guess for me it's being able to create arrangements that I can still sell after Valentine's."

Designed By Kerry Ferguson - Pioneer Europe

2. Use exciting and descriptive words

Make your design sound exciting! Give each design a name, as it's much easier for customers to select by name rather than description. Here are a few suggestions to get you started.

- Amore

- Pink Romance

- Love you More! 

- Love is in the Air

- Me to You

For those of you who offering designs with added value, such as putting balloons inside balloons or adding personalisation or little details like bows, remember that these are all "Lovingly Made by Hand or Hand-Crafted with Love by Us!" 

3. Adding Extra's

4", 9" and all the lovely air-filled mini shape Microfoil balloons are a great add-on to any design or delivery! They can be prepared now, because once they're inflated and heat-sealed they will last forever! Make sure that you take a good picture of your design with the add-on included so that you customers can see what they are getting... a picture is better than words! 

4. Things to be aware of...

Helium does not like the cold weather, so be aware that when you take helium balloons outside they will start to deflate! This is nothing to be worried about, they will re-inflate when they are reintroduced into the warm, but it's always good to know and maybe to make your customers aware of 💕

5. Marketing is key!

Is your Facebook Business Page Valentine's ready? Start by changing your cover banner! If you are not confident enough to make your own, why not use a ready-made cover from Qualatex! I love both of these, and you can find them by visiting Qualatex.com or simply click HERE. If you prefer to make your own, try www.CANVA.com, it's very easy to use and you can get great results! 

I love this animated version too... very eye-catching! 

Do you have good photographs of the designs that you are selling? It is truly important to have good visual images, as they are the factor that will help you capture the sale! 

If possible try and take a photo of your design with a plain background, but again, you can use CANVA to change the background if you want it to be completely white or if you want to include your own background added! 

This is a before and after shot of one of my designs that I have used
CANVA background remover... it takes seconds!

Another option for those feeling a little more adventurous, is to turn your images into little animated videos!

If you have never used CANVA before and would like to know more, check out this blog post that will hopefully give you all the help that you need;

How to Create Inspiring Instagram and Facebook Posts for the Non-Designer - Part 2

If you have never used Facebook paid advertising, I strongly recommend that you give it a try. You can make it specifically targeted to your local area, as well as your audience and you can choose exactly how much you want to spend... it's inexpensive, and very effective!  

Don't forget those all-important #hashtags 

Here are a selection of popular Valentines hashtags that can be used on your Instagram and Facebook posts

#valentines #valentine #love #handmade #valentinesgift #valentinesgiftforher #valentinesgiftforhim #valentinesgift #valentinesday #valentines2021 #valentinesathome #valentinesballoon #valentineballoon #balloondelivery #supportlocal #supportlocalbusinesses 

And don't forget to hashtag your town or any of the places that you can deliver to! 

For those of you who struggle to find the right hashtags to use, check out http://best-hashtags.com/hashtag/valentine/

These are their most popular Instagram Valentine's hashtags: 

#valentine #love #valentinesday #valentines #gift #birthday #valentineday #valentinegift #handmade #gifts #like #art #anniversary #fashion #flowers #kadovalentine #kadoultah #bouquet #giftideas #instagood #valentinesgift #buketbunga #chocolate #florist #valentinesdaygift #photography #wedding #heart #follow 

I hope these tips are helpful! Valentine's Day this year is a little bit unknown, but as I mentioned at the start of this post, if general balloon orders are anything to go by, it should be a good one! People are not going out to buy cards, flowers or other Valentine's gifts, so if you get your marketing right, there is no reason why the orders should not come through!

Wishing you a very successful Valentine's Day! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

How Can I Find Training Courses as someone who is new to the Balloon Industry?

If you were to ask any seasoned professional what they would do differently if they started their balloon business again, you would find that most of them would have taken up training sooner. Balloon artistry is a creative skill, and there is so much more to it than you many think... but maybe you have already started to find that out?

Training Instructor TY Wong of Colour Life, Hong Kong

I know of a number of very successful balloon businesses who started their ballooning journeys in recent years offering only organic décor. They in their own words were 'self-taught'; however, as their businesses grew, so did their clients requests and it became evident that they needed to learn the true foundations of balloon artistry: Classic Balloon Decor. 

Rainbow Arch and Decor by Sue Bowler

Classic Balloon Decor is the foundation of balloon decorating. Foundations can be found in the early defining work of a discipline, and balloon decorating started with balloon garland arches, swags, columns and 'string of pearl' (SOP) arches.

Classic Balloon Decor is the starting blocks for ballooning, and almost all balloon artists/decorators start here! It's as basic as learning how to inflate balloons to a specific size, tying a duplet, twisting balloons into clusters as well as the art of adding balloons to line or framework! Once a decorator has these mastered, they can move onto more challenging projects! 

Decor by Sue Bowler

Classic Balloon Decor can be used in so many ways and for so many different types of events, including weddings, corporate decor or shopping malls; think large spaces where balloons can be used on large scale! It's not just about learning Class Balloon Decor techniques, it's also having a good understand of the elements and principles of design.

Creating the 'perfect' design is not something that just happens automatically, at least not for most of us anyway! There are a number of factors that make a 'perfect design', so let's take a look at what those factors are!

Elements of Design:

These are parts that make up the design, and you can either touch or see the elements of design. These include colour, line, shape and texture.

Principles of Design: 

The basic principles of design include unity, scale and proportion, balance, rhythm and harmony.

Applying these principles to the elements of a design brings them together into one cohesive idea. How you apply these principles determines how successful a design may be!

So you may be wondering ,how can you learn about these and where can you find training courses, especially during the pandemic?

It is true to say that the pandemic has definitely thrown a spanner into the works when it comes to face-to-face training courses! However, finding good training in many countries has always been difficult even during normal times. 

During the past few months, when many countries have been in lockdown, Qualatex has worked hard to bring training to the world-wide community in the form of webinars. To-date, there has been 10 webinars covering a wide variety of topics.

For anyone new to the balloon business, I would like to recommend: 

"Cooking with Cam & Eve - Ingredients for Success Part 1 - Qualatex Latex" as well as "Cooking with Cam & Eve - Ingredients for Success Part 2 - Qualatex Microfoil and Bubble Balloons."

I can even offer you a coupon code that will give you $5.00 off each of these courses!

GoMrQ

Both of these videos in addition to other fabulous online classes from industry leading instructors are available to purchase and download from Qualatex Online Education at Vimeo - Click HERE for a direct link or go to https://vimeo.com/qualatex

Can you learn from YouTube?

There are so many great tutorials available on YouTube, but for every quality video there is one that gives bad or ill-informed information You can easily learn really poor skills and techniques which is not a great way to start your ballooning career. I have used YouTube myself to learn how to make different styles of bows, and other non-balloon related techniques, so it's definitely not all bad. Just use discretion when browsing YouTube!

My advice to you would be to seek balloon artists whose styles and designs you like, and follow them on their Facebook and Instagram pages. If they have videos, which many do, then those are the ones that you want to watch.

Qualatex has their own YouTube channel - Q Corner, and I would certainly recommend that you check it out, as it is packed with many great tutorials and training videos - click HERE for a direct link or visit https://www.youtube.com/c/QCornerShow/videos

If you would like to learn more about the elements and principles of design, and how it will help you with your balloon designs, I have written a number of blog posts that will help you greatly:

Part 1: Beginners Guide to the Elements and Principles of Design - Colour

Part 2: The Beginners Guide to Elements & Principles of Design - Line

Part 3: The Beginners Guide to the Elements & Principles of Design - Texture & Balance

Part 4: Beginners Guide to the Elements & Principles of Design - Rhythm

Part 5: Beginners Guide to the Elements & Principles of Design - Proportion and Scale

Part 6: Beginners Guide to the Elements and Principles of Design - Unity & Harmony

And of course, don't forget to tune in to Happy Hour with Cam & Eve, you can find that on Mr Q's Facebook page LIVE every alternate Tuesday at 1pm CST. You will need to check your international clocks if you want to watch it live, or you can catch-up afterwards as they are all available to watch, all you have to do is visit Mr. Q Facebook Page and click on videos! 

I hope that this is helpful to you, and keep checking The Very Best Balloon Blog as it too is packed with great information and so many helpful resources! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

Say it with Love... Who Remembers Love Hearts Sweets?

This is a little bit of a throwback to my youth! I designed these little balloon characters holding the 6" Qualatex^®  "Love Expression" Hearts as a homage to the Love Heart sweets (candy) that we had when I was a child!  As soon as I saw these lovely printed heart shaped, latex balloons, I was reminded of the sherbet sweets that we used to love - calling out the little message that each sweet shared as we ate them!

Be Mine Valentine's Guys by Sue Bowler

Love Hearts sweets were initially launched back in 1954. Since then they’ve been used to send romantic messages and been used for art, clothes, weddings and tonnes of other idea's including these little balloon guys for Valentine's Day! 

Swizzles Love Hearts

Recently I taught a Valentine's webinar where I demonstrated a little character similar to the designs shown in this post. Characters like this are quick and easy to make and are very sellable too! Someone asked if we could add sweets/candy into the body of the character, and yes, this design would be absolutely perfect for that! Instead of using a coloured QuickLink™️ for the body, simply replace this with a Diamond Clear QuickLink. If you want to add sweets, then I recommend that you make the design a little bigger than the ones that I have made here, and use 11" QuickLinks and 11" Printed Faces, that will give you more space within the 'body' of the design to add additional rolls of sweets.

Tip: The easiest way to open up an 11" balloon to allow you to add confetti or small items is to use a stretching device such as a Castration Tool/ Pliers like the one shown below. Some balloon wholesales now sell these but if you struggle to find one, try Amazon or a farming store as the tools original purpose is to castrate small farm animals 🤓

Note: Regulations around the storage and handling of food items, including sweets (candy) vary depending on where you are in the world, but most countries have stringent regulations to prevent outbreaks of food poisoning. I recommend that you read this post by Sonia Payne of Balloon Biz Academy who covers this topic extremely well. 

Thinking of Adding Sweets, and Drinks To Your Balloon Designs – Make Sure You Read This First!

Castration Tool perfect for stretching open the necks of a 5", 11" and 16" Balloons

Love Expression Assortment

Size and shape: 06" Heart 

Colour: Assortment of Pink, White, Rose Package item #: 97275 

Package Count: 100

These Qualatex balloons are not available in all territories.

If you missed my recent Valentine's webinar - Expressions of Love- it is now available to view at Vimeo On-Demand - Click HERE for a direct link.

If would like to learn how to make this adorable design check out my post Valentine's "Love You" Guy - that has step-by-step instructions! Click HERE for a direct link! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

Creative Air-Filled Valentine's Day Inspiration

It is never too early to start working on your Valentine's marketing, and planning the designs that you are going to sell!  Valentine's has always been one of the balloon industries biggest selling opportunities for balloon gifts and deliveries, so it is important that you are ready! What we need to remember is that Valentine's means different things to different people; maybe a person has been in a long-term relationship and the word 'love' is a familiar saying, however, there are those whose relationships are nowhere near using that word (LOVE) and they certainly don't want to send or give anything that is remotely soppy!

Over the next few weeks, I will be posting a few Valentine's posts packed with ideas and inspiration! 

Last year I filmed a class where I demonstrate a selection of air-filled Valentine's Designs - the class is called Expressions of Love and is part of the Qualatex Online Education on Vimeo on demand. In this class, I demonstrate a wide-range of designs from fun and appealing characters to trendy creative air-filled balloon gifts. All these designs will highlight your love and affection for your loved ones! Using Qualatex® The Very Best™ balloons, these air-filled creations are designed for easy delivery or pickup!

Don't miss out on this great class, you may learn some great new ideas for this years Valentine's Day! Click HERE for a direct link! The class runs for over 2 hours and 40 minutes! 

Here is a sneaky peak at some of the designs that I will be teaching during the class! 

Valentine's - Expressions of Love Designs by Sue Bowler 

Let me remind you that the Qualatex website is packed with so many great design ideas and inspiration. Here are a few air-filled designs that I have selected for this post! 

You make me feel bubbly!

"Pop the cork and celebrate your loved one with this fun decor!"

If you are a QBN Member, you can download the instruction sheet to make this design - Click HERE

Designer name: Federico Onida, CBA, Balloon Express Shop - Cagliari, Cagliari, Italy

Some Hearts Just Belong Together

"Here’s a piece chock full of love!"

This is a great way to create a simple Mosaic style frame. You could use a large box lid or make a simple box frame using foam board! 

Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA

Be My Love Now and Always

"An elegant gift to say I love you on any occasion."

I love this design by Cam Woody! Containers are a great way to make a beautiful balloon gift! Cam has combined the 22" Red Hearts & Filigree Bubble, with the 14" Red Kissey Lips shape and 11" Red & White SuperAgates that have been under-inflated to sit neatly into this design.

Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA.

Will You BEE My Valentine?

"Not just today, but always!"       

Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA

I Knew You'd Be Impressed!

Here’s a statement piece full of cuteness and love.

Designer name: Kerry Ferguson, CBA, Pioneer® Europe Ltd., UK

To see the full selection of Valentine's balloons available for 2021, click HERE to view the Valentines and Early Spring catalogue.

Keep safe and happy ballooning!

Sue
www.suebowler.com

Follow me @suebowler

Part 2 - Looking at the Brighter Side of a World-Wide Pandemic!

Recently, I posted Part 1 of my "Looking at the Brighter Side of a World-Wide Pandemic" blog. In this post I asked Alberto Nava, of Crazy Balloons, Chris Adamo of The Balloon Crew, Balloons Online and BalloonPro.co and to Greg Brown of BMTV, Balloon Market, and Signature Balloons to share one or two positive things that they have been able to bring to their businesses as a result of the pandemic. 

In Part 2, we visited three more balloon businesses, Luiz Carlos Da Costa Silva of Cenário Balões in São Paulo, Brazil, Adrain How of Give Fun in Singapore, and Joette Meyers Giardina of Balloon Coach and Party People Events, in Florida, USA.

Beautiful Personalised Balloons by Cenário Balões, 

 São Paulo, Brazil. 

Let's visit Brazil, where Luiz Carlos, addresses the changes that they have made to their business and business life as a result of the pandemic:

"2020 was a challenging year for all of us. It brought us many problems, but also new opportunities in the world of balloons. During this period, we noticed a huge increase in new entrepreneurs in the balloon market. At the same time, new customers have discovered the possibility of gifting and celebrating balloons. New niche markets have been discovered or rediscovered. We realized that the demand was very high, exactly in the hardest period of the pandemic. For us, especially, the pandemic was the trigger for making a planned decision a few years ago: Reinforce the performance in our balloon boutique and enter definitively for the distribution of Qualatex balloons in Brazil, taking advantage of the growing market. Finally, after 18 years, we made the difficult decision to stop decorating at parties and events. From now on, we will have more time for a well-deserved family break, but also to dedicate ourselves a little more to travel and share some of our experience with other professionals around the world. New times, new challenges. Let 2021 come! We leave it here, our wish for a world free of “COVID 19” and much success to all balloon artists on the planet!" - Luiz Carlos

Luiz Carlos Da Costa Silva

And now to Singapore, where Adrian How of Give Fun, in Singapore gives us an insight to business life during the pandemic.

"2020, what a year! A year where we all faced unprecedented setbacks, learning and re-learning, re-evaluating our priorities in life and business, appreciating the importance of togetherness while braving through the storm. While we are finally seeing the light at the end of the tunnel (COVID-19 vaccine has finally been developed and will soon be made available to everyone. Hurray!), what we have learned by persevering through hard times is definitely the highlight of the year for the business and myself.

We are working on Give Fun’s expansion project in Malaysia pre COVID-19 times. Due to the Circuit Breaker (a nationwide partial lockdown initiative by Singapore to contain Covid-19) and border control between Singapore and Malaysia, we were forced to choose a country to be ‘locked down’ and we chose Malaysia. That decision costs us a 10-month (and counting) separation from our business. We’ve clearly underestimated the damage Covid-19 can bring. The first few weeks were painful; when we temporarily shut our business down, worked out our finances, planned resources during downtime and many more things that we don’t usually worry about suddenly become ever-so-important. As much as I wanted to be on ground fighting the invisible battle, I found that being  physically away from the business and operation also means there’s only so much I can do. Things started to get better in the next few weeks, and the rest is history. 

Although everyone has been rocked by the coronavirus pandemic, learning to dance in the rain is probably a more sensible choice. Being separated from our business allowed me to sit down and rethink it - where we are now and where we are heading to next provided a greater clarity and understanding of the business, and it equipped us for the unexpected and plan for the next move, without distractions. Sometimes the vision is clearer when seeing things from a distance. All these may not have happened if life was ‘normal’. Well,  welcome to the new normal!  Also on another positive note, working from home for the past 10 months also means I’ve had more time to be with my children and seeing them grow, some perks that otherwise would not exist.

Besides, the pandemic also taught us to re-emphasize our roots again - to give fun. We listened to our customers, studied their needs and what they truly wanted, and spent a great amount of time in the creation process. In the span of 10 months, we’ve launched our widest Halloween and Christmas Collections. We have created an entire new product line of Balloons Centrepieces, Balloon Bouquet Boxes, Gift Baskets and more. We’re going back to our basics, to give fun and to let people spread their love and fun effortlessly, because sending love is not cancelled. These are the crops we reaped after rounds of Zoom team meetings, countless WhatsApp exchanges, discussion through phone calls & voice notes and refinements through emails. We are unable to be physically present under the new normal, but the silver lining amid the pandemic is that we can still achieve things virtually and remotely effectively. 

Design by Give Fun, Singapore

It is important to constantly look for the good things in life and be optimistic, a lot of things (and the good ones too) would not happen if life was normal. Ending the short sharing above with my favourite quote - Life isn’t about waiting for the storm to pass, it’s learning to dance in the rain" - Adrian

Our final stop of our journey is in the US, where Joette Meyers Giardina shares her story...

"In January of 2020, Party People Events was on a roll: Johnathon Gerber, CBA, had expanded his lease from 2,100 to 5,000 square feet to include a Retail Store front that was attached to his warehouse space so we could attract more local business. 

Party People Events is known best for our large installations at hotels and convention centers in Orlando about 45 minutes from our main workshop in Auburndale, Florida.

As the marketing manager, I was working 6 days a week to get the balloon shop up and running,  as well as attending chamber meetings and training staff. On March 5, we had a huge party with the Auburndale Chamber to celebrate the expansion. Then with social distancing, the team went to working from home.   

The down time in production allowed for the admin team to work on systems. Johnathon and Ginger built a new website,   http://partypeopleevents.com, that now has ordering online. It is something we had been wanting to do for a while but had not had time to do.

New customer management system, AllProWebTools is connected to our BalloonSuite.com website for the team to be able to clock in and out of work, put contacts in the system, assign account managers to customers and keep everything in one place, including staff training.

Now when I network at an event (online or in person) and have a lead, I can put the new contacts information in the system and assign to one of the team to follow up with a quote if needed.

Rather than calling the team member to see if they followed up, I can go into AllProWebtools from my phone or computer and see the emails, quotes etc between the team and client.

Johnathon then set up Task in the system so after an event books the task of creating packing list, pulling the balloons for the job etc. is all set in the system.

Having extra down time gave time to the admin team to put systems in place for growth that was always pushed to the side during the rush of being busy in production.

Our new website now has better SEO, and is all tied into the customer management program to increase efficiency and ready for the next step of growth.

I have also had the opportunity to met new people on Zoom Networking meetings that often were unable to attend many of the  face to face events.

On a personal note, I have been able to restructure my days to have more time to focus on exercise and health. Our family is in better shape than we have ever been, with the opportunity to prepare more fresh food than ever and do strength training.

As Balloon Coach I have found that there is amazing resilience in our industry. So many pivoted from large scale decor to yard art and deliveries to keep their business going. 

Where there is a will there is a way. I have seen several businesses grow and sell more than they ever have because they were able to pivot.

And other large businesses take the BREATHER and work on systems so they are ready to rise stronger than ever when it's safe for large gatherings again.

I love seeing how balloons are still being able to bring joy around the world during this wild time in our history." - Joette

 

 

This year has given so many businesses challenges that they never thought that they would encounter, and in many cases the opportunity to work on things that they never seemed to find time to do. Businesses have diversified, and made big changes to their operations, and many for the better, I suppose times like these is where the saying "every cloud has a silver lining" comes from. One thing that seems to be pretty consistent with everyone that I have spoken to is how many of us have been able to enrich our family and personal time during these crazy months, I know for sure that has been one of the biggest positives that has come out of this pandemic for me! 

My hope is that 2021 offers us all the opportunity to return to some sort of normality safely, and that our industry continues to grow and prosper in the way that it has over the past year! 

A huge thank you to all the contributors to this post, it was so enlightening to read their stories from around the globe! 

Wishing you all a very happy, safe and prosperous 2021! 

Sue

www.Suebowler.com

Follow me @suebowler