Are you Ready for the Corporate Market? Tips for Building a Corporate Client Base as a Small Business Owner

Many Balloon Business Owners start out by offering balloons for birthdays and parties. Over time, we develop our skills and grow in confidence, and now we want take that next step - the corporate market! 

This stage decor was created by Sue Bowler in collaboration with Ali Welsh of Ali Welsh Events for Christmas corporate event.
Each letter stood over 10' tall and was perfect for this DISCO theme party! The room was also filled with one hundred and thirty 3' Silver Confetti Balloons that represented Disco Balls! 

So what is a corporate client?

The term "corporate client" typically refers to a business or organisation that seeks and purchases goods or services from another business or organisation for the purpose of fulfilling their own business needs. It is easy to think that corporate clients are all huge corporations that typically wouldn't hire a balloon decorator for an event. However, this is untrue, as corporate clients come in all types and sizes and can operate in various industries such as finance, healthcare, retail, and more.

In the context of a small balloon decorating business, a corporate client might be a business that wants to decorate their office or host a corporate event, such as a product launch, trade show, or company party. Building relationships with corporate clients can be beneficial for a small business as they can provide regular and potentially large orders, as well as referrals to other businesses in their network.

My Journey into the Corporate World: When I first dipped my toe into the corporate decor world, my initial projects were designing seasonal window displays for a local jewellery store, and creating wedding displays for a bridal shop. For the latter, I collaborated with the owners and they promoted my services in exchange for the decor I created for their shop displays. This proved to be a successful arrangement, as I received regular bookings from brides. As my confidence and portfolio grew, I secured decorating contracts with the local council, designing for all their events and functions, and even worked for a local brewery who hosted regular events for their pub owners and landlords. My list of corporate clients continued to expand. However, I eventually stopped my decorating business to become an industry instructor. A few years on, an old ballooning friend who had started her own events company offered me many incredible opportunities to create decor for various events for her clients, and these fit perfectly into my teaching schedule. This fruitful partnership lasted for years and once again demonstrated the power of collaboration.

Here are some amazing examples of decor that was created for corporate events.

This stunning entrance arch was created by designers: Alexander Solomatin, CBA, Moscow, Russia, Dmitry Novikov, CBA, Moscow, Russia

This Car Showroom Decor was created by Chris Adamo, CBA of the Balloon Crew, Sydney, Australia.

These Striking Balloon Arches are by Dianna Glandon, CBA, of 
Above the Rest Event Designs,  
Knoxville, TN , USA.

Vodafone Store Decor was created by
Chris Adamo, The Balloon Crew, Sydney, Australia

So how can you find corporate clients to work with?

1. Attend networking events and trade shows to connect with potential clients - Start by searching for "Networking Events near here (your location)" on your preferred search engine. You will be surprised at how many organisations hold these events. The meetings can be held in person or remotely through virtual channels. Choose events that are most relevant to you. The cost is usually minimal, and it's an excellent opportunity to connect with other local businesses while participating in discussions on various topics.

2. Utilise social media platforms, such as LinkedIn, to showcase your work and connect with decision-makers in companies.  Fact - Linkedin is the most effective B2B marketing tool, it is a lot more powerful than Facebook and Instagram for reaching the people who matter!

If like me, you do not really use Linkedin, here are some tips for using LinkedIn to connect with other businesses:

• Optimise your profile: Before you start connecting with other businesses, make sure your LinkedIn profile is up-to-date and professional. This will help establish your credibility and make others more likely to accept your connection request.
• Identify relevant businesses: Use LinkedIn's search function to find businesses that are relevant to your industry or niche. You can search for companies using keywords, industry, location, and other criteria.
• Personalise your connection request: When sending a connection request, make sure to personalise it and explain why you want to connect. This can help increase the likelihood of your request being accepted.
• Engage with their content: Once you've connected with other businesses, engage with their content by liking, commenting, and sharing. This can help establish a relationship and increase the chances of them engaging with your content in return.
• Offer value: If you want to establish a deeper connection with other businesses, offer them something of value. This could be sharing an article or resource that you think would be helpful, or offering to introduce them to someone in your network.
• Attend industry events: LinkedIn can also be a great tool for finding industry events. This can be a great way to meet other businesses in person and establish a deeper connection.

3. Offer special promotions or discounts to businesses to entice them to try your services. For example you could approach your local car dealership and recommend decor for their showroom for a seasonal event such as Valentine’s Day or Christmas, and you could give them an introductory discount for using your service. Fact - Always think outside of the box when it comes to ‘finding’ your leads, car dealers often use decor to create interest in their showrooms, think of what other businesses could use your decor to enhance their business and products! 

This car showroom St Patrick's Day Decor was created by
Colin & Jeannie Stewart of STEWART's Baskets & Balloons,
 in Ontario, Canada

This car showroom St Patrick's Day Decor was created by 
Colin & Jeannie Stewart of STEWART's Baskets & Balloons,
 in Ontario, Canada

4. Partner with event planners or other businesses in the event industry to expand your network. Building a good relationship with an Event Planner was probably my greatest tool when growing my corporate work. Event planners and other businesses won’t necessarily find you, you will need to find them! Search on Instagram and Linkedin, follow them, like and share their posts. It could be a local hotel or events venue, not necessarily a person, your aim is to make contact without being a stalker! 

5. Create a professional website that highlights your portfolio and services, and make sure it is optimised for search engines.

Here are some tips for creating a professional website that showcases your portfolio and services and is optimised for search engines:

• Choose a clean and modern design that reflects your style and brand.
• Use high-quality images and graphics to showcase your work.
• Clearly list your services and pricing.
• Include client testimonials to build trust and credibility.
• Optimise your website for search engines by using keywords that are relevant to your business and industry.
• Ensure that your website is mobile-friendly and easy to navigate.
• Make it easy for potential clients to contact you through a contact form or clear call-to-action buttons.
• Regularly update your website with new content to keep it fresh and engaging.
• Integrate your social media profiles to increase your online presence.
• Consider hiring a professional web designer or developer to ensure that your website is of the highest quality.

6. Attend local business events and seminars to meet potential clients and learn about their needs.  - check out and join your local Chamber of Commerce.

7. Send out email newsletters to past clients and potential clients to keep them informed about your business and services. Make sure that you adhere to GDPR rules, you cannot just send out emails to past clients unless you have agreed to be ale to do this. This is generally done through a tick box system in your previous marketing with them.

8. Build relationships with local hotels and event venues to become their go-to balloon decorating business.

9. Collect testimonials and reviews from satisfied clients to use as social proof and to help build your credibility with potential clients - Don’t feel afraid to ask for a testimonial or review from a satisfied customer. If you have a Google profile for your business (Google My Business https://www.google.com/intl/en_uk/business/) then you can send a direct link to your customer, making it easy for them to do there and then! 

https://www.google.com/business/

Remember to tailor your approach to each potential client, taking into consideration their specific needs, budget, and industry. With a little bit of effort and persistence, you can find and attract corporate clients for your small balloon decorating business. Develop good research skills, create a strong professional image and a good network, which is essential for growing your corporate market.

And finally...

• Growing a corporate client base can be a time-consuming process, unless you have strong connections from the beginning.
• Remember that every interaction counts, from the way you present yourself to how you communicate with customers.
• Taking steps in the right direction, no matter how small, can help you achieve your goal.

Good Luck! 

Happy ballooning! 

Sue

www.suebowler.com

Follow me: @suebowler

Throwing it back with Birthday Retro Daisies!

 One of my favourite new Qualatex 18" Microfoil™ Balloons is the Birthday Retro Daisies.

Daisies were a popular floral motif in the 1960s and 70s. This flowers simple, cheerful appearance and association with innocence and purity made it a favourite among the hippie counterculture of the era. Today, daisies are still used in retro-inspired designs as a nod to the past, but they can also be incorporated in more modern designs for a fresh and playful touch.

This week, I enjoyed creating a design using this new balloon to make an air-filled arrangement that would be perfect for a delivery. It is bright, fun and relatively easy to make once you learn how to make the flowers (see video below)

In this design there are two types of twisted flowers: the larger flowers were made using 350Q balloons and the smaller flowers were made using 160Q balloons, and there is one 260Q flower (pink) in the design.

Although I did not use all of these techniques to make my flowers, you may find it helpful when recreating this design... you can add your own creative flair to it! 

How to Create Balloon Daisies 3 Ways!

To make this design, I started with a wooden centrepiece stand from Gibs On It.

I covered the base using a stretched 16" white balloon. I pre-stretch the balloon first, then cut off the neck and make a small hole at the top of the balloon. It is a little tricky to stretch it over, but with a little care it is possible to get it to cover the base.

I also covered the pole, this time with with a pre-stretched 350Q. I slipped that over the pole and secured it at the base using a scrap 160Q balloon.

Finding reliable bases and poles for designs such as this is not always easy. You could always use a PremiumConwin Deco Stick and Cup glued to a tile base, though it will not be as stable as this wooden pole and base. 

Once my base was prepared it was time to start to creating!

To support the 18" foil balloon, I used an odd sized balloon cluster, keeping the balloons on one side smaller than the other side.

I then added the 18" foil to the base of the design.

As my design was designed around the Retro Daisies balloon, I sat down and created a range of twisted flowers using the same colours that are on the foil to create unity and a sense of oneness in my design.

Birthday Retro Daisies Design by Sue Bowler
www.suebowler.com 

I secured the twisted daisy in Caribbean Blue to the wooden pole, and the remaining flowers have been secured to the design using UGlu Dashes. This type of glue dot is extremely strong and easy to apply - Uglu Dashes are available at many balloon wholesalers and suppliers! 

So now to get the perfect and most appealing shot of my design! One of my latest challenges is to to improve my photography skills. Taking that perfect shot is not my strong point, and I definitely know that sharing an appealing photograph on socials is extremely important!

I don't have a photo backdrop in my studio so I rely on tools such as CANVA to help me to make my photo a little more appealing! I also recently attended a free "How to Use Your iPhone Camera" course at my local Apple Store, which was super helpful, and was made even better because I was the only person who had signed up to the course that day so I got one-to-one tuition!

Here are a few of the photographs that I captured, which one do you think would be the most appealing for social media?

Do you think that a coloured boarder helps to bring more colour to the shot?

How about no background at all?

I introduced an Arch frame to give my design a stronger background 

And finally, I have cropped right into the photo, this brings the design closer and is a little bit more dramatic! 

I love taking the time to be creative! It is an opportunity to play around and truly enjoying doing what you love best... having fun with balloons! 

I always look forward to seeing what you create, especially with the new Qualatex balloons! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

How to Create the Best Instagram Posts for your Balloon Business

There is little doubt that a strong Instagram post for your balloon business can help to attract new customers and engage your current followers. Here are some tips for creating a great Instagram post:

Use high-quality images:

For every post, you should always use high-quality, visually appealing images of your balloon decor to showcase your work. Make sure the lighting is good, and the images are clear and sharp.

Design by Karla Bell-Marsh of Blooms and Balloons Portsmouth 

Use engaging captions: 

Write captions that are informative, interesting, and relevant to the image. Use a conversational tone and try to include a call-to-action, such as "book now" or "click the link in our bio for more information."

Here are some tips for constructing effective captions:

1. Know your audience: Understanding your target audience is crucial to creating captions that resonate with them. Consider their interests, preferences, and values, then tailor your captions accordingly.

2. Keep it short: Instagram captions have a limit of 2,200 characters, but shorter captions are often more effective. Keep your captions concise and to the point, using simple and direct language.

3. Use a clear call-to-action: Including a clear call-to-action in your caption can encourage users to engage with your post, whether that is by liking, commenting, or sharing it.

4. Tell a story: Captions can be an effective way to tell a story or provide context for the image or video. Use the caption to share insights, emotions, or experiences related to the content.

5. Use emojis and hashtags: Emojis and hashtags can help to make your caption more visually appealing and increase its visibility. However, use them sparingly and ensure they are relevant to the content.

6. Edit and proofread: Before posting, be sure to edit and proofread your caption for spelling and grammatical errors. A well-written caption can increase your credibility and make your content more engaging.

   
   

   
   

"Celebrating a whole year of love, laughter, and little moments that make life big! 🎈🥳🎂 #1stBirthday"

"Happy 1st birthday to the cutest little one in town! Let's celebrate with lots of balloons and fun! 🎈👶🎉 #FirstBirthday"

"One year down, a lifetime of adventure to go! 🎈🌟👶 #1stBirthday"

Highlight your unique selling points: 

Showcase what sets your balloon business apart from others. Whether it is your attention to detail, your custom designs, or your exceptional customer service, highlight these points in your posts.

• Emphasise your attention to detail; Share photos of your intricate designs and highlight how you pay close attention to every detail to ensure your balloons look perfect.
• Showcase your custom designs: Highlight how you work closely with your clients to create unique balloon designs that fit their specific needs and preferences. Share photos of some of the custom designs you have created in the past.
• Highlight your exceptional customer service: Share testimonials from happy customers who have praised your outstanding customer service. Demonstrate how you go above and beyond to make sure your clients are satisfied with your services.
• Share your expertise: If you have specialised knowledge in a certain area of balloon design, such as balloon arches or balloon sculptures, highlight this in your posts. Share tips and advice on how to create these designs, and position yourself as an expert in your field.
• Offer promotions and discounts: If you are running a special promotion or offering a discount, make sure to highlight this in your posts. This can be a great way to attract new customers and set yourself apart from your competitors.

Use hashtags: 

Use relevant hashtags to increase the visibility of your posts. Research popular hashtags related to your business and include them in your post.

Here are some popular hashtags 1st Birthday balloon decor: #1stbirthdayballoons #1stbirthdayparty #1stbirthdaydecorations #firstbirthdayballoons #balloon1stbirthday #1stbirthdaycelebration #1stbirthdayideas #1stbirthdayinspiration #1stbirthdayfun #1stbirthdayballoonbouquet #1stbirthdayballoonarch #1stbirthdayballoondecor #1stbirthdaypartyideas #1stbirthdaydecor #1stbirthdaycenterpiece #1stbirthdaypartydecorations #1stbirthdaypartythemes #1stbirthdayballoonarrangements #1stbirthdayballoonart #1stbirthdaypartyplanning

Remember to choose hashtags that are relevant to your post and your audience, and avoid using too many hashtags that may cause your post to look like spam!

Encourage user-generated content: 

Encourage your followers to share their own photos of your balloon decor by tagging your business in their posts. Share these posts on your own page to showcase your happy customers and increase engagement.

Show your team: 

Share images of your team creating balloon decor or working at events. This helps to add a personal touch to your business and can help to build a connection with your followers.

Below is a collection of photographs from a corporate balloon job that I did some years ago. I have mixed prep work with an end result photo to create this collage!

By following these tips, you can create engaging Instagram posts that showcase your balloon business and attract new customers.

And finally, how often should a business post on Instagram?

The ideal frequency for a business to post on Instagram depends on various factors, including the type of business, its audience, and the content being shared. However, a general guideline for businesses is to post at least once per day, or a minimum of 3-4 times per week to maintain an active presence on the platform. That said, it is important to note that quality should always be prioritised over quantity. Posting too frequently or posting low-quality content can lead to decreased engagement and may even turn off followers. It's also important to consider the best time to post, as posting during peak hours when your target audience is most active on the platform can increase engagement and reach. You can use Instagram Insights to track your audience's activity and engagement and adjust your posting schedule accordingly. Ultimately, finding the right posting frequency for your business requires experimentation and analysis of your audience's behaviour and preferences.

I won't even pretend to understand algorithms, but I certainly try to create posts that will hopefully help to improve and increase engagement and visibility. Never be afraid to try out new things, and remember to check your account insights to help you to understand what works well and which posts are the most successful for you.

Happy Ballooning!

Sue

www.suebowler.com

Follow me @suebowler

The Wonders of Balloon Arches for Event Design

Arches are a fantastic way to create a certain vibe or ambiance by drawing the eye and introducing colour to an event. They are particularly ideal for outdoor occasions such as sporting events, grand openings, and as indicators to signal where an event is taking place. Indoors, they are frequently used as entrance decor, intending to greet guests and setting the tone for the function. At themed parties, arches make a big splash and usually look great for backdrops and photo opportunities to create memorable moments.

Organic Style Balloon Arch by Anne McGovern, CBA of Elegant Balloons in  Pearl River, New York, USA.

Before beginning a balloon arch project, it is important to determine which style of arch to create. There are two main styles of arch when working with latex balloons: Classic and Organic. 

Classic Balloon Arch by Zoe Adam-Jones, CBA of JAZ Trading, Gold Coast. Australia

Classic Balloon Décor is typically the starting point for most decorators and balloon artists. Classic style balloon Arches are constructed using balloons that have been inflated and sized to a specific dimension These balloons are then added to an arch frame or line to create the arch. 

Classic balloon arches are a popular choice for corporate events due to their versatility and ability to suit a variety of themes and colour schemes. They are a cost-effective way to create a statement piece that are used to highlight an entrance, stage, or photo backdrop. Balloon Arches can be customised to match a company's branding and logo colours, creating a cohesive look and feel throughout the event. They are also a great way to add visual interest to a space without taking up too much floor space. Additionally, balloon arches are easy to set up and take down, making them a convenient option for event planners and organisers.

Fabulous Race Arches by Dave Saker, Balloon.co.uk

Organic décor embodies the beauty of nature through balloon styling. When different sizes of balloons are placed strategically throughout a design, an elegant and cohesive look is achieved, setting the mood for any event space.

It is important to note that organic décor isn't simply a matter of using a variety of different sized balloons. Rather, it requires intentional sizing and arrangement of balloons to create a natural flow while adhering to the principles and elements of design. This ensures that the design maintains rhythm, balance, and harmony. 

An organic balloon arch is the ideal decorative addition for weddings, birthdays, and other festive events. These arches are soft and whimsical in appearance, and they add a touch of charm to any setting. One thing is for sure, organic balloon arches create a stunning backdrop for photographs and are a popular choice for social media posts.

Organic Balloon Arch by Sarah Courtney, Belle Balloons, Melbourne, Australia

Typically, an Arch is freestanding, meaning it can be strategically placed for maximum impact. For a freestanding Arch, heavy base plates and an Arch form are necessary to secure the balloons, whether it's a Classic or Organic Arch.

A lot of balloon companies often design their own Arch frames utilising metal or plastic conduit, while the bases are made from materials like steel, concrete, or other dense substances. This process requires technical expertise to create an Arch that is user-friendly. For indoor Arches, lighter materials can be used, but safety must always be prioritised. Be mindful that in the event of an Arch collapsing and causing damage or injury, you are accountable for any harm it may have caused.

The Aeröpole System®. 

The Aeröpole system was specifically designed for the balloon professional to help them achieve the perfect Arch. The system is flexible, it will perform (move) outside in the same way a helium filled arch would,  and it is not ridged like an arch that is built on a conduit frame.

What Makes the AeroPole System Stand Out?

• The AeroPole System uses lightweight, flexible poles made of composite fiberglass to create both outdoor and indoor Arches and Columns without the need for helium.
• Different sizes can be achieved by adding or removing poles, which are so flexible that they bend dramatically in strong winds without breaking.
• The AeroPole System is the only product that can achieve this level of performance in the market.
• The base plates of the AeroPole System are 24" squared, weigh 28 pounds each, have raised feet, and a powder-coated finish that gives them a clean and professional look.
• Each base plate has a center hole for the 6" steel pin to attach, and they are stackable for outdoor jobs on windy days.
• The combination of the unique base plates and poles allows you to create various sizes and shapes of Arches and Columns ranging from 5' to 15' tall.
• This system is quick and easy to set up, and is well worth the price. By using an AeroPole System to make a 35' arch, you can save on helium costs in just 2-3 uses.

Black & Gold Embellished Balloon Arch by Avital & Nir Shechter, CBA of Balonir, Israel.

White and Coloured Embellished Balloon Arch by
Avital & Nir Shechter, CBA of Balonir, Israel.

AS a final touch enhance the look and value of your arches by adding extra details.

Mastering the basic principles of creating arches is just the beginning. Elevate your arch designs to new heights by incorporating extra details. These additional features not only enhance the appearance of your arches but also increase their perceived value to potential customers.

If you are looking to design your own special balloon Arch, whether Classic or organic style, check out this fabulous design tool from Balloonpro.co

A must have for any balloon professional, this digital design tool gives you everything you need to create and calculate balloon décor, giving picture perfect digital renders to quote and market your next sale!

This awesome tool will help you to design: Organic Balloon Décor, Arches, Columns, Duplet Square Pack, Alternate Size Pack, Linking Walls, Volume Calculators, and so much more. 

You can test out this tool for 7 days FREE! https://balloonpro.co/

To conclude:

• Balloon arches are a festive and fun way to add color and excitement to any event.
• They are perfect for creating a photo backdrop or highlighting a special area of your event space.
• Balloon arches can be customised to match your event theme or colour scheme.
• They are great for creating a grand entrance, framing a stage or dance floor, or adding visual interest to a plain wall.
• Balloon arches can be made in a variety of sizes and shapes, from simple single arches to more complex designs featuring multiple arches and layers.
• They are a cost-effective way to add a big impact to your event decor.
• Balloon arches are perfect for birthdays, weddings, baby showers, corporate events, and more.

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler

How can I make my Balloon Business Successful and Fail-Proof? - Part 2

In Part 1. of  'How can I make my Balloon Business Successful and Fail-Proof' post we look at why someone might start their own balloon company and why not all balloon businesses succeed. To read this post click HERE.

In part 2. we look at the steps that you need to take that will definitely help you to get off to a good start. 

1. How to run a business?

It is important to do your research before starting your business. You need to be excited and passionate about your new impending journey.

Write a Business Plan. A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts.

A business plan helps you to:

• clarify your business idea
• spot potential problems
• set out your goals
• measure your progress

Register your business name, but make sure that you choose the name of your business wisely. This is one of the most important things that you will do. There are so many things that you will need to do when setting up a new business, but without a business name it will be impossible! You need a business name to:

• Open a business bank account 
• Invoice customers
• Write terms & conditions 
• Set up a website and social media business accounts
• Order business cards
• Open trade accounts

In the world of social media and SEO (search engine optimisation), choosing a name that people are likely to search for is important, as this will give you a much greater chance of appearing in search results. So start by thinking about what your customers are likely to be searching for.
Obviously, having the word balloon somewhere in your business name is important and if you can include your location too, that would be a huge bonus! 

Legal stuff
Start by registering your business - in the UK visit https://www.gov.uk/set-up-business

You will need:

• Insurance Cover - You may not consider that having insurance cover is important but all businesses should have it, including home based businesses. There are a number of different insurances that a business should have: 
• Public & Products liability – which insures your business against third party claims for personal injury or property damage. 
• Professional Indemnity – covers your professional advice. 
• Employer's liability – provides cover for your employees (this is legally required) and If you are operating your business from a shop or store you will also require 
• Building and Contents insurance. 

Inform HMRC or your government revenues and customs department - In the UK you need to register with the UK government (HMRC) to tell them that you’re self-employed. Check to see what your legal requirements are in your country.

Find an Accountant or Bookkeeper - It might be advisable to find an accountant who will tell you what you will need to do to ensure that you fulfil your tax obligations. 

Comply with data laws - It’s not just big companies that need to know about General Data Protection Regulation - GDPR. Small businesses also have a legal responsibility to keep personal data safe and provide a clear policy on how that data will be used and why.
www.gov.uk/government/publications/guide-to-the-general-data-protection-regulation

Employing Staff - If you are employing staff there are so many other legal requirements by which you will need to abide. We strongly recommend that you look into all of those too!  
www.gov.uk/browse/employing-people

2. Funding and Finance

How much money do you need to start a business? You might not need much of an initial investment if you’re starting small.
Things that you will need to consider:

• Courses and training - learning the fundamental skills is definitely a great way to kick-start your business. Future courses will help you to develop new skills, techniques and learn industry tips and hints.
• Specialist equipment – make sure you budget for any equipment or tools, balloon professionals use helium, electric balloon inflators and many other specialist tools.
• Products – if you’re setting up a shop or selling your own creations, you will need to get your stock together... and this will be an on-going investment.

Once you have identified the costs involved, you should know how you’re going to fund your project. Will you use savings? Or will you ask for help with your new business start-up costs (for example, loans from friends, family, or a bank)?

Keep in mind you might be able to find grants for new businesses to help lighten the financial burden. The benefit of a small business grant rather than a loan is that you don’t usually have to pay the money back.

Be aware that it can take your business two to three years to reach profitability! 

3. Marketing and Publicity

• Create a Google My Business page to help get you noticed
• Do competitor research – competitor analysis helps you understand the market, set your prices, and find a way to stand out.
• Build a social media presence – social media is a great way to showcase your brand’s personality and tone of voice, connect with customers, and even sell your products with tools like Facebook Shops and Instagram.
• Create a website with SEO – optimise your website for search engines so people can find your business and understand the products or service you offer
• Send emails and newsletters – a simple and cost-effective way to keep in touch with your customers and boost sales.
• Use flyers and print marketing – a tangible way to reach potential customers
• Network at industry events – get to know your industry and make connections at virtual or in-person events

4. Research and Market knowledge

Market research is the process of gathering and analysing information about customer groups, competitors, the balloon industry and the general business environment. Whether a company is small or large, market research plays a vital role in decisions about what products or services to offer and how to sell them. As a small business owner, gathering market information is an ongoing process and a high priority. This will give greater confidence in the decisions you makes knowing the information is based on solid data rather than guesswork or hunches.

• Assess the feasibility of a venture - does the market place need what you are offering?
• Determine what customers really want - don't assume that your customers want what you think they want, do some research.
• Monitor your competitors - study their advertisements, visit their websites, ask business associates about them or even visit their businesses. You should also  be aware of new competitors planning to enter the market.
• Identifying Opportunities - strive for continual growth and always be on the lookout for emerging opportunities, such as new products or services you could offer.
• Spotting Potential Trouble Ahead - Small businesses are affected by the performance and direction of the local and national economy. 

To conclude, no business is fail-proof, but learning the basics in how to start a business will definitely help you to get off to a good start. Understand who your target market is: you may want to specialise in a particular style of balloon artistry -decor versus deliveries for example, and this will have an impact on your marketing and publicity. Be aware that breaking into the corporate market takes time, great marketing and to be honest a pinch of good luck! 

Here is a little more advice that I pick up from a couple of balloon professionals

Consider 'employing' a mentor in your early days, you will have so many questions and as much as you can ask these on various Facebook groups, you will probably get many different responses and still won't be any the wiser And if you don't pay them, they really aren't on the hook to help. They won't really care. 

Build a strong local network quicker. I AM only 3 years in and was always friendly to a couple of local artistS, but in the last 12 - 18 months a group of 9/10 of us have formed an online chat and it’s been a GODSEND. Comparing techniques, borrowing materials, passing on customers, moans about clients; we don’t see each other as competition but as a support system. I wished I’d been part of something like this earlier on, as it’s really helpful.

If you are new to your ballooning journey, I wish you every success, and hopefully you can take some of the advice from this post to help you on your way! 

Happy Ballooning!

Sue

www.suebowler.com

Follow me @suebowler