I often here people saying how difficult it is to compete against the "big boys." My answer to that is - don't be like the "big boys!" Be yourself and offer something exciting and unique!
Yes, I cannot deny that there are people out there who will always go for the cheapest option, but that is not true of everyone. There are people who want something a little different, special and unique and are prepared to pay a premium for that service!
For this 3rd and final part of this series, I would like to look at a few other ways that we can use our die-cutting machines for our designs and also within our businesses.
When we talk about personalising balloons, it does not always have to be sticking letters or shapes on to a balloon. There are other things that we can do with our machines.
Yes, I cannot deny that there are people out there who will always go for the cheapest option, but that is not true of everyone. There are people who want something a little different, special and unique and are prepared to pay a premium for that service!
For this 3rd and final part of this series, I would like to look at a few other ways that we can use our die-cutting machines for our designs and also within our businesses.
When we talk about personalising balloons, it does not always have to be sticking letters or shapes on to a balloon. There are other things that we can do with our machines.
Cutting Card Stock
If you like to be a little bit creative and are not adverse to making things yourself, then you will probably enjoy creating your own personalised ribbons too! This was one of the reason why I invested in my machine a few years ago!
I had a job where I needed to recreate a balloon (10 actually) that could be used as part of a promotion to celebrate Candy Crush Saga's 1st Anniversary. This is probably one of those occasions when you could easily say "I'm afraid that we don't sell Candy Crush Saga balloons," and lose a sale!
I decided that I would offer the client the best alternative that I could, and that was to create my own Candy Crush Saga balloons along with hand-made Candy Crush Saga ribbons!
(This job was on behalf of Candy Crush Saga and therefore did not infringe any copyright laws).