Have you Considered Joining or Starting a Ballooning Networking Group?

Working on your own can be tough and a little lonely sometimes. Many balloon artists, like myself, are sole traders - a one man band without the support of a team to work with. Dealing with day-to-day problems and issues can seem daunting or the thought of getting asked to work on a big job fills you with terror rather than excitement! Does this sound familiar?

Fortunately, we have the power of the internet and can easily connect with other balloon artists around the world through Facebook groups, Instagram, and other social media channels, but there is nothing quite like networking and meeting like-minded people that have the same interests and passions as you face to face.

Working together with Amanda Armstrong, CBA, Cheryl Skoric, CBA, and Matt Cerre, CBA, building the fabulous Pioneer 100 Anniversary party decor.

Networking 

Networking is one of the best ways to build great relationships with other balloon artists. Meeting up at training sessions, events, and conventions is probably one of the most important reasons for attending. It's not just about making friends, it's about building relationships with other balloon professionals who can help each other with advice and support when it is needed or can physically help when a job proves to be too big!

Have you considered joining or starting a network group? 

Meeting up at training courses is great, but sadly they are not always that frequent. So why not see if there are any ballooning networking groups already set up that you are able to join or if not, start your own. If you have started to build a group of friends within the industry, why not suggest that you form a networking group. You don't have to meet physically, although it's always a good idea to try and find opportunities to get together, you can easily "meet" using an app such as Google Hangouts.

Working together as a team with other balloon professionals.

So how does a networking group work?

• Firstly, I would recommend not to make your group too big. You want to be able to allow everyone the opportunity to get involved and participate. 
• Meet on a regular fixed date - like the first Monday in the month. Choose a time that suits everyone and when business is usually quiet and people have time to talk.
• Network with those who are not in conflict or competition with you or each other - a successful group needs to be able to share ideas, advice and support and not feel threatened.
• Know what you want to talk about - have an agenda or discussion outline. It's important to ask group members each month if they have any specific topics that they want to discuss in advance. You will need a group moderator to set up the meeting and to steer the conversations, especially if there are time constraints and a busy agenda. 
• Limit your meetings to a manageable length, if they take too long people will start to lose interest and get side-tracked.

Team work makes the dream work! 

What are the benefits of a networking group?

• Allows the opportunity to exchange fresh ideas! We are very much a trend-led industry, it's good to know and share what's hot and what's not! Coming up with new marketing ideas is never easy, knowing what's working for others can really boost another person's confidence to have a go themselves.
• Allows you to help others.  A problem shared is a problem halved, or so the saying goes! Working as a group can help to answer questions, bounce ideas off each other, resolve problems together, or already have the knowledge or experience to share.
• Share and opens the door to new opportunities. How many of us lack the confidence to take on a "big job" or have never had the experience working on a large balloon installation? Or it might be that it's you that has the big job and need good team members to work with you. Being part of a network group can give you greater opportunities to work as part of a team. It might be working for one of the group members or an opportunity that one of your members has introduced you to. Working as part of a team has many benefits - it's a fabulous learning opportunity, as well as stimulating and rewarding plus it's very social, which is something that most of us lack when working alone.
• Allows you to express an opinion. Unlike your friends and family, a professional network is there to share opinions about the industry and exchange information. This is a great opportunity to discuss industry related matters that you have been thinking about or that may have had an impact on your business.
• Expands your support network. You may only meet up once a month, but knowing that you have a group of friends that you can always turn to when you're feeling fed up, in need of advice, or a few friendly words is worth so much! 

Working together to build a sculpture at a convention with a network of ballooning friends from the same country is great way to build a networking group and wonderful friendships.

Happy Networking! 

Sue
www.suebowler.com
#suebowler

2019 Valentine's Day Sales Strategy

If you would like to learn how to create this fabulous

organic style "Puffed Heart" design, check out the

NEW "Simply Organic" course being taught by

Sue Bowler in the UK and Europe this year! 

Do you have a sales strategy? Do you know what a sales strategy is? It's simple really, a sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits.

Valentine's Day is a super big event in the ballooning world and one that you cannot afford to miss out on! In 2017, Brits spent a whopping £1.5 Billion celebrating Valentine's Day which was a massive increase from 2016 when we spent a mere £908m. In the US it is predicted that 19.6 Billion will be spent this year!

Valentine's opportunities come in many different guise  This decor was created for a Valentine's product launch for an on-line retail company.
Decor by Sue Bowler, CBA, and Nicci Rene.

Valentine's Sales Strategy

1. Define your target market - who are you trying to sell to?

• Businesses using the Valentine's season to promote their products. For this you may need to think outside of the box, some will be obvious, but others not so. 
• Restaurants - to decorate a restaurant to make it look special during their Valentine's dinner service.
• Hotels - this could be before Valentine's to promote that they are offering a Valentine's event, and also to decorate the restaurant and other rooms being used.
• Shops and Shopping Malls- for window and counter displays - check out my blog post "Valentine's Shopping mall decor with Romana Kolenc, CBA, of Baloni Romana in Šoštanj, Slovenia."
• Night clubs and other party venues.
• Car and furniture show rooms - maybe not an obvious target, but this is a great opportunity for these types of businesses to bring a big splash of colour and the Valentine's vibe into their stores! 
• Retail Sales - this is your obvious target market!

  

  Fabulous Shopping Mall Decor by Romana Kolenc, CBA

2. How do you reach your target markets?  Now you have defined who your target market is, you need to be able to reach out to them. Some will be local businesses within your community and you may have done work with them before. Others you may be connected to through LinkedIn or community and networking groups that you are a member of. Some you will need to cold call. If you are not confident enough to walk through a door without an appointment, you could create a professional looking postcard using an app such as www.canva.com and follow-up afterward with a phone call - it's important to remember to follow up! If you have never used Canva before check out this fabulous tutorial by Zoe Adam-Jones - Good Design Matters for your Business.
Zoe created this fabulous example postcard using Canva - Zoe says "when promoting b2b we want to focus on how we can help them stand out, increase customer engagement, and in turn increase sales... what better way than with balloon decor given that it is one of the biggest trends on social media right now." 

To download the organic heart image that Zoe has used for this postcard click HERE
or follow this link: https://us.qualatex.com/en-us/news/organic-heart-decor/

3. Plan your social media campaign to target different groups of customers. Your Facebook page will be directed at your regular clients, whereas you can use your Instagram account to target businesses and clients alike to give you a further reach. 

4. What are you going to sell? It's important that you plan what you are going to sell. You can start by checking to see what you have left over from last year, though it's good to rotate your stock, especially latex balloons. Also be sure to feature current trends - check out all the new and exciting Valentine's balloons in the Qualatex Valentine's catalogue.













Plan your designs - choose maybe five or six different display styles that you are going to sell. Make sure that you have a good variety of pricing points and themes, not everyone wants balloons that say "I love you" or a red balloon!

5. Order your stock early! As the saying goes "you must speculate to accumulate." This proverb says little to help people in search of a sensible long-term investment strategy, but it does suggest something important about one of the basic principles of investing; the relationship between risk and reward. If you don't have the stock, then you cannot sell it. 


6. Plan your window and other store displays, remember what you show you will sell, so make sure that you put your most profitable designs on display - most profitable does not necessarily mean most expensive. Do a job cost form for each of the designs you are planning to make, and check your profitability! If you struggle to cost your designs check out these past blog posts, both are really helpful.
How Much Would You Charge For This Design
How Much Should I Charge For That


7. Make selling fun! If you have a sales team, set targets and incentives for each staff member - make sure that targets are measurable, create a sales record sheet so that staff can easily record sales of specific designs as they sell them. Make sure that you reward the winners - make the prize meaningful, like the opportunity to leave work early!

It might seem a lot of work and effort but a good sales strategy will:

Help you acquire new customers

Help you expand/strengthen existing relationships with customers

Help you sell more products and services 

A sales strategy is something you should work towards all year, but if it's new to you then Valentine's is the perfect opportunity to start!

Happy Ballooning!

Sue
www.suebowler.com
#suebowler

It's Time to Say Goodbye to 2018 and Hello to 2019!

On this New Year's Eve, I would like to take this opportunity to wish you a superb January, a dazzling February, a peaceful March, an anxiety free April, a sensational May, and Joy that keeps going from June to November, and then round off with a fizz-popping December!

Thank you all for continuing to support the Very Best Balloon Blog, and for all the lovely messages that I received throughout the year - It is very gratifying to know the blog is helpful and inspiring many of you! I am very much looking forward to writing the Very Best Balloon Blog next year, and would welcome any ideas or suggested topics that you would like me to cover - just drop me a message at suebowlercba@gmail.com.

I would also like to say a huge thank you to some of this year's amazing contributors and guest bloggers! They have all very generously given their time to inspire and help others in the balloon industry! To check out some of their posts, just click on their name!

Connie Iden-Monds, CBA, Party Animals in Nashville, Tennesse, USA.

Sara and Mike Harris, both CBAs of For Every Occasion in Rhyl, UK.

Barry Revell, CBA, of Lightitup Balloons in Perth, Australia.

Avital and Nir Schechter, CBA's of Baloney Nir in Katzrin, Israel.

Jackie Ochitwa, CBA, of With a Twist Balloon Creations in Alberta, Canada.

Ruti Grodkinsky, CBA, of Designed by Ruti - Balloon Decor Israel.

Luc Bertrand, CBA, of Waw Balloons in Vichte, Belgium.

Jill Shortreed, CBA, of Charleston Balloon Company in Mount Pleasant, SC, USA.

Chris Adamo, CBA, of Balloons Online in Sydney, Australia.

Stuart Davies, CBA, of Beyond Balloons in South Wales, U.K.

Michelle Severino, CBA, of Party Splendour in Peakhurst, NSW.

Caity Byrne, CBA of All About balloons in Washington, D.C., USA.

Tina Giunta, CBA, of Shivoo Balloons in Melbourne, Australia.

Zoe Adams-Jones, CBA, of Jaz Trading in Queensland, Australia.

Toñy Moncada, CBA of Globofiesta, in Elche, Alicante, Spain.

And of course a huge thank you to Qualatex^® who sponsor the blog! 

I believe that we will have a few challenges in 2019, but if we work together we should be able to overcome many of these and grow and prosper for many years to come! 

Wishing you a happy, healthy and prosperous New Year and looking forward to seeing you next year! 

Happy Ballooning!

Sue

www.suebowler.com

#suebowler

We Wish You A Merry Christmas!

Wow, it's Christmas Eve! Where did December go? 

Congratulations and hats off to all of you who have waded through this mammoth month of "Elf on the Shelf" balloons, and those endless hours of planning, designing and creating fabulous party and Christmas event decor! 

Naughty Elves at the Party House, Bridgend, Wales.

To be honest, I did not realise how big the "Elf on the Shelf" craze was until I saw all the posts on Facebook showing many wonderful ready-to-go balloons! One of my favourite posts was from Party House, in Bridgend, Wales showing how naughty their Elves were being dragging a Christmas tree through their party store!

Elf design by Kyrstin De Leeuw

Kyrstin De Leeuw, CBA of The Balloon Store in Barrie, Ontario, Canada, creates her very own super cute Elf on the Shelf!












A few weeks ago I had the wonderful opportunity to create some magical Christmas decor for the Great Ormond Street Hospital (GOSH) children's Christmas party with a fabulous team of BAPIA (Balloon and Party Industry Alliance) members. The GOSH Christmas parties are for their patients, giving children and their families the chance to spend time together away from the wards – and to focus on having fun!

GOSH 2018 - Children's Christmas Party Entrance Decor with the fabulous team who made it! 

Our challenge was to create something that would survive four very lively parties, and needed to be latex free! I chose to create the entrance decor and designed a "Penguin Castle" using Qualatex^® Starpoints, Tapers and lots of Precious Penguin and Popular Elfin Penguin balloons! A huge thank you to my wonderful team who worked with me, and to Qualatex for sponsoring the balloons.

Only two days later I was back up to London with a fabulous team of balloon professionals to decorate a corporate Christmas party. I have been decorating this party for quite a few years, and each year the party gets bigger! This year we made 140 centrepiece designs, of which 117 were confetti-filled 3' balloons, in addition to entrance decor!

3' centrepiece balloon decor by Sue Bowler, CBA,
working with Ali Welsh Events.

The room looked absolutely stunning with beautiful balloons sparkling above each of the tables! 

3' centrepiece balloon decor by Sue Bowler,
 working with Ali Welsh Events.

And finally, did you all see the wonderful Mele Kalikimaka - Tropical Christmas Decor that was featured on Mr Q's Facebook page? This stunning decor filled the entrance lobby at Pioneer Worldwide. It is so vibrant, and packed with so many fun and exciting details! I really love it!

It's time to take a few days off with my lovely family. So, I would like to take this opportunity to wish you all a very happy and peaceful Christmas! 

Happy Ballooning!

Sue
www.suebowler.com
#suebowler

2018 - Let's Take A Quick Look at our Ballooning Year!

2018 started with what can only be described as a revolutionary new latex balloon - Qualatex^® Chrome™ Balloons!

A latex balloon unlike any other with a rich, shiny metallic finish that looks simply stunning! 

Over the past year I have seen some fabulous designs and decor created using Chrome balloons. There are so many to choose from, but here are a few of my favourites!

Natasha Nordin, CBA of the London Balloon Boutique

Natasha Nordin, CBA, of the London Balloon Boutique, London, U.K. used 11" Chrome Gold balloons to create these fabulous balloon covered pillars. I love the precision and metallic ball-bearing effect that this decor creates.

Design by Spark's in Beirut, Lebanon.

I love this "Chrome" design by Sparks, in Beirut, Lebanon. Chrome balloons turn to "glass" when double-stuffed with a Jewel Tone balloon over the top! I re-named this balloon type as a Jewel-Chrome!

Design by Zoe Adam-Jones, Jaz Trading, Queensland, Australia.

Zoe Adam-Jones, CBA, of Jaz Trading in Queensland, Australia recently shared this beautiful organic style Chrome and greenery Christmas tree, which is absolutely stunning! 

On the 24th January we saw the launch of the fabulous new on-line show Q Corner Live! Hosted by the very funny, witty, occasionally a little bit naughty but always sincere, Keith Stirman, CBA, and Dominic Cassidy, CBA. Over the past year, Keith and Dom have presented this interactive "EDU-TAINMENT" show that offers a wide variety of topics including Business and Marketing Tips, New Product Features, Question and Answer Sessions, Industry Interviews and lots more! If you have not already subscribed, click on the link to make sure that you never miss an episode! https://youtube.com/qcornershow and check back on some of their earlier shows too if you missed them the first time round! 

San Diego - World Balloon Convention 2018!

Welcome Decor by Stuart Davies, CBA

From March 14-17, 2018 the Sheraton San Diego Hotel & Marina was filled with nearly 900 ballooning delegates! Attendees travelled from far and wide from 52 different countries to enter competitions, attend many fabulous classes, and participate with building event decor as well as attend the grand events! Words cannot truly describe how fabulous this event is. It's not just a learning experience, it's probably the most energising and exciting ballooning opportunity that you will ever experience! If you don't believe me, just check out this fabulous mini documentary that follows the WBC journey of the Canadian "Twisted Team"!

Final Night Decor by Olga Baranova, CBA, and
Olga Samoilova, CBA.

Design class with Luiz Carlos da Costa Silva, CBA.

The next World Balloon Convention will be held in Orlando, Florida - March 23-25 2021! You have plenty of time to save - try saving a small percentage from each of your 2019 balloon jobs towards the cost, you will be amazed at how quickly your savings will grow! 

Organic balloon decor still remains one of this year's top selling styles of balloon decor!

I had the opportunity to create this fabulous balloon and flower wall a few months ago for a corporate client. They loved it - and so did I! Not only was it organic, it featured beautiful shades of pastel coloured balloons which blended really well with the faux flowers. Pastel shades is another growing trend that I am sure that we will see much more of in 2019! 

Trending Balloons

There have been some wonderful trends this year, some new, and others continue to grow from last year! What is your favourite?

Donut

Toucan

Llama

Mermaid

Flamingo

Unicorn

Balloons and the Environment

This became one of the hottest topics in 2018 and something that all ballooning professionals need to be aware of. We have a number of different bodies fighting our corner and when I say fighting I really mean it! In Europe we have the European Balloon and Party Council (EBPC). And in the U.S. we have The Balloon Council (TBC). Both councils are represented by leading balloon and equipment manufacturers, gas companies and many other party related companies! 

Earlier this year, EBPC launched a new website - www.partysafe.eu - you will find a wealth of information related to guidance and product safety.

Many of you will have heard of PEBA - the Pro Environment Balloon Alliance. PEBA is working tirelessly to represent the balloon industry.

I really don't want to gloss by this topic, and will be writing a full up-date blog post in the new year. If you are unsure what EPBC, PEBA and The Balloon Council are doing to help support the balloon industry, I recommend that you check out each of their websites - I have added links to make it easy for you to find them.

And finally...

Images Magazine and Balloon Magic are going digital!

From the new year, both Images Magazine and Balloon Magic will be available online and will be free!

Here are a few facts!

• The last print issue of Balloon Images is October/November/December 2018.
• The last print issue of Balloon Magic is issue #93, which will be mailed in December 2018.
• Starting in 2019, both publications will be hosted on qualatex.com.
• All content will be free, but there will be exclusive content for QBN members in the Balloon Images issues.
• The issues will feature valuable content for today’s digital age including:  video tutorials, downloadable marketing materials, links to helpful content on other sites, and much more!
• Both publications will be translated to languages currently supported on qualatex.com.
• People living outside of the United States will no longer have to wait weeks or months to receive their issues because it will now be delivered to your email inbox.
• Be sure to join the Qualatex email list  and subscribe to the individual publication lists to receive an email as soon as the issues go live.
• Qualatex will still produce a print publication that will be released annually.  The first, to be called The Very Best of 2018, is planned to be available for purchase  January 2019 for approximately $12 USD +shipping.

This is just a small collection of 2018 moments, I am sure that I have missed many! I am very excited to see what 2019 brings us! 

Happy Ballooning!

Sue
www.suebowler.com
#suebowler

And the Colour Of The Year is...... Living Coral!

"Pantone’s 2019 Colour of the Year is a peachy orange with a golden undertone. 'Living Coral' is set to inspire optimism, energy and social connection".

We often ask what influences a trend, and when it comes to colour there is no doubt that Pantone plays a huge part.

Since 2000, Pantone has selected a colour of the year. To determine what that colour will be Pantone combs the globe looking for colour influences. They look to the pop culture, film, popular travel destinations, socio-economic conditions, organic elements, art, fashion, and much more. The Colour of the Year has a great deal of influence on products and purchasing decisions made that year in a variety of industries from fashion, industrial design, product packaging, graphic design, and home goods.

So how does this have impact on us in the balloon industry? Our industry is very much influenced by fashion, especially when it comes to weddings, as they impact the choices for bridesmaid dresses, flowers and decor! 

Organic Decor by Sue Bowler, CBA.
Coral, Rose Gold, White, Blush and Chrome Gold.

The Qualatex^® Coral latex balloon is a perfect match to the new Living Coral and coordinates perfectly with Rose Gold and Pearl Peach! 

Coral - Rose Gold - Pearl Peach

Here are a few designs that I have made using Coral as one of the feature colours.

Coral with Rose Gold, White and Chrome Gold.

Coral with Rose and Pearl Ivory. 

Coral with Rose Gold, Blush and a hint of Chrome Gold.

I think that we will all enjoy working with this fabulous colour and we will see it in much of our decor in 2019!

Happy Ballooning!

Sue

www.suebowler.com
#suebowler