Thursday, July 15, 2021

Inspiration for Social Media Holiday Posts - for July, August and September 2023

Just like with birthdays, there are usually some kind of holiday to look forward to! Some are both well known and widely celebrated, while others are diverse and attract less attention. The great thing about holidays is that they can make outstanding social media content, especially if we can relate our posts to the products and balloon decor that we offer. These types of posts tend to generate many “likes” and they can be some of the easiest posts you will create all year. 

To help you get started, I have highlighted a selection of holidays that occur in July, August, and September 2023. Please feel free to use any of this information to help you with your social media posts.

July

  • 17th July 2023
  • πŸ˜€πŸ˜πŸ˜Ž World Emoji Day #WorldEmojiDay
    World Emoji Day is an unofficial (social media) holiday. The purpose of World Emoji Day is to promote the use of emojis and spread the enjoyment that they bring to those around us.
  • All these images are available to download individually from 
    www.Qualatex.com
    www.Northstarballoons.com
  • 16th July 2023
  • 🍦🍨 National Ice Cream Day (Third Sunday in July) #IceCreamDay 
  • History of Ice Cream Day
    We have US President Reagan to thank for Ice Cream Day. He wanted to commemorate the treat that more than 90 percent of the population in the United States enjoy, and so he decided he would decree a day for ice cream. He did so in 1984. Doing this actually ended up glorifying the dairy industry in the United States, and so it probably does not come as any surprise for you to learn that Amercans eat more gallons of ice cream per year than anywhere else in the world.

  • Money can't buy happiness

    but it can buy Ice Cream! 

    And that's almost the same thing !

    For more inspiration check out: "Ice Cream Theme Party Decor Ideas"
August

  • 4th August 2023 
  • 🍺 International Beer Day (First Friday in August) #InternationalBeerDay
  • This is a celebration on the first Friday of every August founded in 2007 in Santa Cruz, California by Jesse Avshalomov. It celebrates those responsible for brewing and serving beer, and helps to unite the world under the banner of the beloved brew, by celebrating the beers of all nations together on a single day.
  • Cheers! Beer Mug

    • Size and shape: 35"
    • Package item #: 23488

    If you would like to learn how to create this fabulous Beer Sculpture check out: 

    Cheers! Learn How to "Craft a Brew" with Nick Anderson, CBA! With a Great Video Tutorial!


  • Beer Fest Balloon Sculpture by Nick Anderson

  • 10th August 2023
  • 🦁 World Lion Day #WorldLionDay
  • Was created with the aim to raise awareness and gather support for lion conservation. The big cat is listed as an endangered species in the IUCN Red List.

  • Lion Cub
    Designer name: Stephanie Morace, Balloonatics of Baton Rouge, Baton Rouge, LA, USA
  • Fun facts about lions:
  • Lions are the only cats that live in groups.
  • A group, or pride, can be up to 30 lions, depending on how much food and water is available.
  • Female lions are the main hunters. 
  • A lion's roar can be heard up to eight kilometres away.
  • Lions scent mark their territory, using their wee to create a border.

  • Lovable Lion

  • Size and shape: 29"
  • Package item #: 16154
  • 12th August 2023
  • 🐘 World Elephant Day #WorldElephantDay
    On August 12, 2012, the inaugural World Elephant Day was launched to bring attention to the urgent plight of Asian and African elephants. The elephant is loved, revered and respected by people and cultures around the world, yet we balance on the brink of seeing the last of this magnificent creature.
  • Write a poem about elephants and share it on your blog or on World Elephant Day's Facebook. Sign the pledge to support a world that protects elephants, wildlife, and their habitat. Donate money to an elephant organisation working to conserve and protect the elephant population.
  • https://worldelephantday.org/take-action
  • Decorated Elephant

    An elephant sculpture inspired by the Indian Elephant Festival.

    Designer name: Vadim Shushkanov, CBA, Moscow, Russia

September

  • 4th September 2023
  • National Wildlife Day #NationalWildlifeDay
    National Wildlife Day encourages awareness of preservation and conservation efforts for the many endangered species that we share our planet with. This day should be used to not only celebrate the many beautiful animals on our planet, but to also generate awareness and action towards ensuring these animals have a safe place to live and call home going into the future.





  • 8th September 2023(USA)
  • Stand Up to Cancer Day (Second Friday in September) #KissCancerGoodbye #SU2C

  • Awareness Ribbon

    Designer name: Lisa Swiger, CBA, Blooming Balloons

  • Started in 2008, this day is part of the foundation Stand Up to Cancer’s overall movement to fund innovative cancer treatments to help patients and their families.

    • Never Give Up

      Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA

  • 19th September 2023
  • Talk Like a Pirate Day #TalkLikeAPirateDay
    Talk Like a Pirate Day is a not-so-serious holiday that encourages all of us to talk like a pirate in celebration of the (heavily romanticised version) Golden Age of Piracy. 

  • Quick Link Pirate Ship

    Designer name: Dante Longhi, CBA, Dream Factory Balloons, Kenilworth, NJ, USA


  • Here are some words and phrases you can use to participate in this day:
  • Ahoy - hello
    Avast ye! - Stop you!; pay attention!
    Blimey - something said when one is in a state of surprise
    Heave ho - instruction to put some strength into whatever one is doing
    Savvy? - a question that means, “Do you understand?”
    Shiver me timbers! - an expression used to show shock or disbelief
    Sink me! - an exclamation of great surprise
    Yo ho ho - possibly from yo-heave-ho, a chant when doing strenuous work, but also can be used to call attention to the speaker-bilge

  • Twisted Pirate and friends

    Designer name: Bob Armstrong, CBA, Doctor Bob's Balloons Unlimited, Fiona Fisher, CBA, Worldwide Balloon DΓ©cor, Shirley Ray, CBA, Leeds, UK

Pirate Party Towers & Arch

Designer name: Sue Bowler, CBA, Balloon Art by Sue Bowler, Oxfordshire, UK

I think that social media holidays are great! Not only do they give you the opportunity to generate great content for your posts, they can also initiate opportunities to support awareness of international campaigns such as endangered animal species, and help to offer the right circumstance to encourage fundraising initiatives and much more! 

I truly hope that this post has helped and inspired you! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler





Thursday, July 8, 2021

Top Tips when working with Helium-Filled Latex Balloons

Whether they are featured in an arrangement or tied to a single strand of ribbon, few things inspire more joy than a helium-filled latex balloon! To give your customers the most value, here are four essential tips on keeping your balloons—and profits—afloat.


1. Storage

The first step to ensure long float times for latex balloons is proper storage. Qualatex® latex balloons are 100% biodegradable, and so temperature and light have a major effect on the quality of latex balloons. Because of this it’s important to protect them from the elements until they need to be inflated. 

Many balloon stores use storage jars to contain and display latex balloons. 
 If using clear jars ensure that they are kept out of direct sunlight.


Avoid exposing your balloons to extreme heat and cold. Storing your uninflated balloons at moderate temperatures will maximise their lifespan. If stored properly, an uninflated latex balloon has a shelf life of approximately one year. Light also contributes to the degradation of latex balloons. Store your uninflated balloons in airtight, opaque containers for optimal protection. Not only does this protect your balloons against light, it allows you to clearly label and organise your product.

Sunlight will also cause your balloons to quickly lose their shine, so be sure to work away from windows when inflating latex balloons. Both heat and light contribute to the process of oxidation, which creates a cloudy appearance on the outside of latex balloons. While this is a natural step in the process of a balloon’s biodegradation, the effects of oxidation can be minimised by covering balloons with a plastic bag, especially if they will be exposed for a long period of time or if decor is done in advance. 


Latex balloons can also be protected with Balloon Shine™or Hi-Shine when they are applied to the exterior of an inflated balloon. Both of these products help prevent oxidation and add long-lasting sparkle to your decor. Balloon Shine is applied with a glove and wiped over the surface of the balloon, whereas Hi-Shine is applied using a spray. 





2. Inflate and Regulate

By inflating latex balloons correctly, you will maximise float times and provide customers with a more aesthetically pleasing product. When inflating a round latex balloon. It is important to fill it until a teardrop shape is achieved.
•Overinflating balloons adds stress and opens the pores of the latex so helium escapes faster. •Underinflating balloons reduces their float time because there is less helium to lift the balloon’s weight.
•The use of a sizing template, such as the Qualatex ProSizer Templates, is helpful for inflating balloons fully and uniformly. 








3. Be Wary of Weather

Proper storage and inflation are only half the battle. A standard 11" Qualatex latex balloo inflated with helium floats between 18 to 24 hours. However, even properly inflated balloons can have different flying times depending on weather and altitude. Heat causes helium to expand, and cold causes it to contract. Expect balloons to expand when moved from an air-conditioned room into a warmer environment. Likewise, helium-filled balloons may appear half-full and not float when moved into much cooler temperatures. When moving balloons from a cool environment to a warmer one, a general rule is to slightly underinflate the balloons. After moving them to warmer conditions, balloons will typically expand back to their ideal size. Air becomes lighter as elevation increases, so the amount of lift you can expect from helium-filled balloons will be reduced. Because of this, larger balloons are recommended when inflating for higher elevations. Conduct your own tests in different circumstances and altitudes to determine typical float times. 

4. Maximise Floating Time



So what is HI-FLOAT?
HI-FLOAT® balloon treatment is a solution of a plastic material dissolved in water. It forms a coating inside latex balloons that greatly reduces the helium or air loss. 

With ULTRA HI-FLOAT, latex balloons can be prepared a day ahead of time, and balloon bouquets will float for several days.
Helium-filled latex balloons float 25 times longer on average with ULTRA HI-FLOAT, and air-filled latex balloons maintain full size for over one month with ULTRA HI-FLOAT.
HI-FLOAT is very safe. It is non-toxic, non-irritating, noncorrosive, nonflammable and biodegradable. It is similar to the glue on the back of postage stamps.

Average Floating times with and without HI-FLOAT

Float Times                      Helium Only                 Helium and Hi-FLOAT
11” / 28 cm latex                    1 Day                                 1- 4 weeks
16” / 41 cm latex                    1 ½ Days                         3 - 7 weeks
36” / 90 cm latex                    3 - 5 Days                         6 - 20 weeks

It's easy to see why a professional decorator would use HI-Float in all their helium-filled latex balloons!


Follow these balloon care tips, and you will greatly increase the performance of your Qualatex balloons as well as your customers satisfaction!


Happy Ballooning! 

Sue
Follow me @suebowler





Monday, June 28, 2021

Are you any different from your competition - Do you have a USP (Unique Selling Point) that sets you apart?

With so many balloon businesses offering the same types of products and services, you can only win over your competition if your products or services offers something that theirs does not. Chances are, your competitors are in the same marketplace as you are, so it is important that what you are selling has certain features that cannot be easily found elsewhere.

This factor is known as a selling point, or a USP. Essentially, a USP is a summary of features that makes your business unique and valuable to your target market. It tells your target customers that your company offers more value compared to other balloon businesses. It is not just about appearing different from the rest, it is about offering something of value that consumers will not find from other balloon businesses.

It is our mission to find a compelling reason for someone to order balloons and decor from you rather than someone else.

The low price guarantee is a USP that many larger businesses use to entice customers. Here in the UK, we have a large retail chain of department stores who use the motto "Never Knowingly Undersold" - This means that this store will never knowingly sell identical products that are of a higher price or worse value for money than those offered by other retailers. This USP has been a huge part of their marketing for many years, and it certainly works! But is offering lower prices a good USP for a small business? 

Remember, price is never the only reason people buy. If your competition is beating you on pricing because they are larger or undercharging, you have to find another sales feature that addresses the customer's needs and then build your sales and promotional efforts around that feature.


 

Focus on a niche - something that you specialise in.

Focus on what you can do to be different, as attempting to be known for everything will only lead to not being known for anything at all. And remember, it’s not just your product that can be the differentiating factor, it could be your location i.e. there are no other competing businesses in that area, or it could be the incredible customer care and service that you offer!

There is no need to take ‘unique’ too literally. Simply being perceived as the brand that focuses on a specific thing can work wonders, even if your competitors are doing it as well (but maybe don’t shout about it).

It is perfectly OK to have more than one USP!

Personalisation is a fantastic service to offer and can be a great USP! 

"All our personalised balloons are beautifully handcrafted to order."

Be the creative, small business that cares! Telling customers that you are a small business and that you care is a great USP! There has been a lot of support towards small and local businesses during the pandemic. #supportsmallbusiness #supportlocal and #shoplocal are three extremely popular and well-used hashtags on Social Media. Pointing out that you are a small business and that you care is a positive USP that will mean something positive to your potential customers.  

No company is born with a USP or differentiating factor. You must create, nurture, and propagate it if you want to reap the benefits.  

Your USPs need to be in front of the customer at every possible opportunity. For example, they can (and usually should) be included in: brochures, adverts, press releases, direct mail letters, letterheads, corporate Christmas cards, invoices, catalogues, on the walls in customer areas, and in as many other places as possible.

And finally, remember that you cannot please all the people all of the time - your USP may attract some customers and not others, but that's life, and maybe they are not the customers or clients that you are actually looking to work with! 



Frank Jeschke of Ballonmeister in HΓΌckeswagen, Germany, recently expanded his ever-growing business and opened a new, bigger balloon store in his home town. He opened his first store in 2017, but with his growing business, he felt that this was the perfect time to expand! I asked Frank what his business USP is. He said:

"The secret of our success is a combination of important features.

We are creative and offer hundreds designs for all occasions, for every taste and in every price segment.

Our good selling designs work with uncountable combinations of foils and latex. Following the principles of design, every day we sell something new. We don't stop working on our skills and technics to develop new ideas.

We customise many balloons with individual enhancements in every style and colour.

Our product range of balloons is as high as possible. Our customers can find foil balloons covering every occasion and topics. We offer latex balloons in every size and in all colours. The quality of our materials is really important to make our works as durable as possible. Last but not least is professionalism, which is a main factor in our business. Our customer's knows that we are the specialists for balloon decorations and balloon gifts. That is the reason that the catchment area of our shop is big."

www.ballonmeister.de 




So what is your USP, and have you applied it to your business ethics?

Happy Ballooning!

Sue

www.suebowler.com

Follow me @suebowler



Wednesday, June 16, 2021

The Rainbow Fish inspired 6th Birthday Celebration

The Rainbow Fish, written by Marcus Pfister, has always been my favourite illustrated Children's book. It is pure magic from cover to cover. When I started to design the decor for my granddaughter's recent 6th birthday celebration, it was a very easy decision, to create my version of The Rainbow Fish for her, which is something that I have always wanted to try.


The Rainbow Fish Balloon Decoration by Sue Bowler

To make the design, I used the Fish Shape  from Nikoloon Frames for Balloons. Standing 117cm high and 100 long, I knew that it would be perfect size for my design. Using this type of frame allowed me to create a pattern within the frame that would give me the look that I wanted to achieve.

I am going to be completely honest: it took me several attempts to get started. I actually found it easier to start from the tail end and work forward, leaving the face for last! 


The Bubbles!

You might assume that I cleverly superimposed the bubbles in the photo with the power of an editing tool, however, but they are actually real! 

To make these awesome bubbles, I used a giant bubble making kit! Knowing that our party was going to be outdoors, making giant bubbles seemed like the perfect summer Funday activity for everyone in attendance, young and old. It was also my sneaky opportunity to create the perfect photo, because let's face it, we all want 'that' perfect photo! This photo is actually a frame from the video that I took (below), as the bubbles were perfectly positioned! 



Here are more of the decorations that I made for Alexa's birthday celebrations.

Fantastic mermaid coloured balloons have been used to decorate this children's teepee
Meet Mylo!
Mylo thought that Alexa's teepee was a great place to stay in the shade, and keep cool on this beautiful summers day!

Vibrant coloured balloons have been used to create this beautiful garden decoration for a Childs 6th birthday celebration. Decor made by Sue Bowler

Strategic placing the decorations in my garden gave me the opportunity to take this awesome photograph! 
I used Northstar Balloons letters to make Alexa's  name banner (which I suspended between two trees) and the Qualatex Number Six to make the Mermaid themed arrangement! 


Alexa's 6th Birthday mermaid and Rainbow Fish theme garden decorations by Sue Bowler

Another cleverly placed photograph - I love that you can see
Alexa's name banner in the background!



I don't know about you, but I am always looking for beautiful photographs to use on my social media accounts and fun content for future blog posts! By taking a little time and planning you can create your own photo shoot opportunities and at the same time make someone special very happy! 

Happy Ballooning! 

Sue

Follow me @suebowler



Thursday, June 10, 2021

Customer Complaints - One of the Hardest Jobs to Deal with.


Receiving complaints or any kind of negative feedback never feels great. However, this kind of feedback can be a good opportunity to differentiate your business from others who may not be as efficient as you are when dealing with complaints.

When a customer complains, it is normal to want to react in a defensive manner as it is very easy for us to take any complaints to heart!

I suppose what we need to remember is that 1) we cannot please everyone all of the time, and 2) that balloons are destructible: they can pop, go down or be affected by the elements very easily.

Complaints happen and you will get them!

The perfect outcome for a complaint is that it goes away quickly and quietly, and without turning into a bad review online. You occasionally might have your suspicions that the customer has done something to damage the balloons, or maybe they expected the balloons to last longer. It is important to put that all aside and make it your goal to resolve the problem quickly, and definitely not to prove that you are right and that they are wrong.

Take time to listen and show empathy.

By listening to your customer, you can more easily empathise with their situation. This is also a good opportunity to ask questions and to gather any additional information you need to be able to offer a suitable solution. 

Decide on your complaints policy now.

It is so much easier to make a decision on how you are going to deal with complaints when you are not in the middle of all the drama that tends to follow a complaint. 

Some businesses offer a no-questions asked, time-limited replacement guarantee.

"If you have any problems with your order in the first 24 hours, we will replace it free."

Many companies have a Complaints Policy Statement that they display on their website:

If you have a complaint about our products or service please contact us as soon as possible so we can put into action a fair, confidential and effective complaint procedure. 

We endeavour to respond to all complaints within 1 working day and resolve complaints within 3-4 working days.

Refunds, partial refunds or an exchange will be given if the product is proved to be faulty or damaged and will be issued at the discretion of management 

         
This is your opportunity to decide on what your policy is and how you want to apply it. Take a look at what other businesses have done to see what their policies are and decide what would work best for you and your business.

Offer a Solution

Once you have identified the reason for the complaint, it is important to offer a solution as quickly as possible. You have listened to the customer and as much as you may not feel that the problem was your fault,  it is essential to avoid challenging them or allowing your personal emotions getting in the way, as this won't help you in your efforts to resolve the problem. 

Apply a solution: this could mean a full refund, a replacement or a credit for a future order, all depending on your complaints/refund policy. Make sure that your customer is happy with the solution and that the problem has been resolved otherwise you will still end up with an unhappy customer. 

Offer an Apology

Let them know you're sorry they were inconvenienced, disappointed or upset, then also thank them for giving you the chance to work it out with them. For many customers, this sincere effort goes a long way. 

Care Cards and Balloon Fact Sheets

I recommend supplying a Care Card or How to Care for your Balloons Fact Sheets, with every order. By giving customers information on how to look after balloons, this can often resolve and definitely defuse many complaint situations. There are many reasons why a customer might complain, here are just a few examples.

Complaint 1: It's a very hot day and a customer puts the balloons into a very hot car,  by the time they got home, the balloons have all popped - "My balloons were all faulty, they all popped!" 

Complaint 2: The customer places all the helium-filled latex balloons on the ceiling in their home and some of them pop! "My balloons were faulty, they popped when I got home!"

Complaint 3: The customer places her balloons outside "All my balloons went dull and cloudy, they are not what I asked for!"

These are very simple and basic complaints, however, if you inform the customer in advance that these things might occur, then you can prevent that complaint ever occurring.

Here are some different things that you can list on your fact sheet and also alert customers to certain situations when they purchase balloons from you... if you feel it's relevant at that time (like the weather) it is worth actually mentioning it to the customer before they leave your shop or store.

1. Balloons and Temperature: Please don't leave balloons in a hot car - helium expands in the heat and this could cause your balloons to pop! We recommend that you use air conditioning in your vehicle when transporting balloons on a hot day. If your balloons get rained on and start to droop, don't worry – they'll float again when dry. When helium-filled balloons are taken into the cold, they will temporarily deflate and will re-inflate again when warm. 

2. Balloons - Child and Pet Precautions: Balloons are not a toy. Uninflated or burst balloons can present a choking hazard and should never be left with children under the age of eight without supervision. Store balloons away from pets to ensure that they cannot get themselves tangled with balloon ribbons or accidentally ingest popped balloons or their decorative contents such as confetti, feathers, or other materials. If a balloon pops, clear away any broken balloons and any decorative contents immediately.

3. Balloons and the Environment: At the end of a balloon's life, cut the end of the balloon with scissors to remove any air or balloon gas, then dispose of it in the bin. NEVER release balloons into the environment. ALL released balloons become litter. They can get caught up in trees or power lines. Remember - Don't Let Go & Pin It and Bin It πŸ˜Š

4. Balloons and Allergies: Most balloons are made of natural rubber latex and may cause allergies. Please look out for symptoms in case of allergies and seek immediate help.

5. Inhalation of helium: Inhaling helium can be dangerous and it is not recommended. It can deprive your body of oxygen and can result in a fatality.

6. Balloons and Ceilings: Lights, paint textures, irregular surfaces and even static can all pop balloons. If you are planning on placing your balloons on a ceiling, ensure that you test it first.

7. Latex balloons and Oxidization: Clear balloons become cloudy quickly when exposed to heat and sunshine. Coloured balloons will take on a velvety, matte appearance.

8. Balloons can Pop: While we use the highest quality balloons and take every precaution necessary with your balloons to ensure they last through your event, once the balloons leave our door or we have left the venue, they are out of our control.

As a business owner we need to be a master of all trades: designer, sales person, the writer of quotes and proposals, accounts manager and the one who responds to emails and messages, as well as social media expert! One of the hardest jobs is to deal with complaints! 

I hope this helps any of you who are not really sure how to deal with complaints.

Happy Ballooning! 

Sue

www.suebowler.com

Follow me @suebowler



Friday, June 4, 2021

Father's Day - Balloon Delivery Inspiration 2021!

According to many different studies, consumers tend spend more when it comes to buying gifts for Mother's Day versus Father's Day! Buying gifts for women is easier, with flowers, chocolates and jewellery topping the list. When it comes to buying for men, it is a little trickier, with more practical and traditional gifts. 

With Father's Day fast approaching, this is the perfect time for us to tap into this market and help our customers to find the perfect solution for their Father's Day gift... here are some great ballooning ideas! 

Personalisation remains a top trend


The key to a successful Father’s Day for retailers will rely on the ability to tune into what the customer is looking for as they celebrate after a turbulent year. Balloon deliveries are still an extremely popular choice when it comes to ordering balloons!

It is clear that personalisation, a major trend in gifting over the last decade or so, will continue to be important for Father’s Day 2021. 

Qualatex Deco Bubbles are perfect for personalisation, especially when using a die-cutting machine such as the Silhouette Cameo. 

I absolutely love this design by Cam Woody, CBA, of Pioneer Balloon Company in Wichita, KS, USA. What could be more appealing than giving this to a Daddy for his first Father's Day! 




Don't forget, Qualatex has prepared some great ready-made social media posts that you can freely download - click HERE for a direct link or visit https://pioneerballooncompany.widencollective.com/c/zijzavod



Microfoil balloons can be personalised too! How about taking this 'Adorable Astronaut' Qualatex balloon and adding a special 'cosmic' Father's Day message! 

37" 'Adorable Astronaut' 
#87966

Cheers to Dad on his Special Day!


Design by Eve Antonello, CBA, of Pioneer Balloon Company.


Only a balloon professional could look at a balloon, flip it upside-down and add a little facial feature to create a whimsical design like this Father's Day arrangement made by Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA.






"Dad you are my Champion"

For all those champion Dads how about this 'You're the Best' balloon arrangement, and don't forget the trophy balloon can be personalised too! 

Designer name: Sam Jossie, CBA of Pioneer® Balloon Company in Wichita, KS, USA.









Message ideas!

Choosing the perfect message to illustrate on a balloon is never easy, so here are a few examples that should hopefully help! 

To the world’s best Dad, happy Father’s day!

Thanks Dad for everything you do for us.

Happy Father’s day to the coolest Dad ever!

Happy Father’s day to my wonderful Daddy. 

Thanks for always being there for us/me

Out of all the dads in the world I think we got the best one! 

 Happy Father’s day to my superhero Dad!

Sending you all my love and I wish I could be there to give you a big bear hug. 

I am so lucky to have you as my dad. 

Thanks for being so wonderful!

You truly are the best Daddy! Happy Father’s day.

Thanks for being the coolest dad on the block! Happy Father’s day!

Happy Father’s Day to the greatest Dad in the whole world!


If you would like to learn how to re-create some of the designs featured in this post, check out these fabulous video tutorials by Cam Woody and Eve Antonello! 




Once you have decided which designs you are going to offer for Father's Day, it is time to start promoting them on your social media channels. Remember that using the right hashtags is the key to success of your campaign! 

#fathersday #fathersdaygifts #dad #happyfathersday #love #father #family #mothersday #fathersdaygiftideas #daddy #gift #giftideas #birthday #fathers #fathersdaygift #gifts #handmade #diadelpadre #fatherandson #dadlife #shoplocal #fatherhood #papa #instagood #anniversary #giftsforhim #dads #smallbusiness #fatherdaughter #personalised #bhfyp (best hashtag for your post) it is also important to include at least one hashtag with your location, town or city, unless you are offering a national balloon delivery service.

Here is another great ready-made social media post from Qualatex. Some have messages added while others have been left blank to allow you to add your own messages and company details! 



Remember your Father's Day sales campaign does not need to be 100% about the products that you are selling! To attract attention and followers, you can always add in a few 'off the wall' posts! 



How about a Father's Day fact? 
While the exact date that the word “dad” came into use is unknown, it is estimated that it began around the late fifteenth century. It is believed that it was simply derived from baby talk, as in many languages “dada” or “tata” refers to a baby’s acknowledgement of father.

Good luck with your Father's Day campaign, I hope that this post has given a little bit of inspiration! 

Happy Ballooning!

Sue
Follow me @suebowler