Monday, January 17, 2022

Different Ways that Balloons Contribute to Society

As balloon professionals, we are all pretty obviously passionate about balloons. We love the way they can completely transform a room or venue, and how they can instantly bring a smile and joy to those who receive them! But, there are more uses of the humble balloon that we may not have considered. 

Balloons and Education 

Schools often use balloons to demonstrate scientific experiments, or as part of interactive craft projects!

As we know, balloons are associated with all things fun, which is why children really enjoy balloon experiments, whether they are building a balloon-powered boat or powering a light bulb with static electricity. Did you ever do the experiment where you push a needle through a balloon without popping it or use a balloon to make the body of a piggy bank in a craft class?




Balloons Offer Compassion

Some situations in life can render words inadequate or uncomfortable. At such times, balloons serve as tangible expressions of encouragement. Even in our absence, they offer enduring cheer, comfort, and companionship to those we love.




#adoptagrandparent - Send a Smile!

Balloons really can be very uplifting and bring smiles to so many! During the restrictions of the COVID pandemic, many balloon artists signed up to be part of a national movement known as Adopt-A-Grandparent. This campaign was intended to bring smiles to residents of care homes that had not had visitors for many months. This project was funded through sponsorship, and it proved to be very successful! 


Photograph credit: Karen Ford, CBA of BalloonWorks
in Pennsylvania, US. 
 

Balloons Delight All Ages


From newborn babies to someone celebrating their 100th birthday, balloons definitely delight all ages! 
We often think that balloons are just for children. However, people both young and old naturally find them appealing. We never outgrow the pure innocence and unfettered joy we feel with balloons.

Consumer fact - Balloons are for the young & old! Consumers consider balloons indispensable, with 91% of over 7,000 surveyed consumers indicating that they enjoy playing with balloons & nearly 80% agreeing that balloons bring pleasure to people of all ages.





Balloons Deliver Joy

Balloons have the extraordinary power to bring joy and enchantment anytime and anywhere. Because of this, you can count on them to make people laugh and smile. In the famous words of Winnie the Pooh, “Nobody can be uncheered with a balloon.”




Balloons Create Jobs and Careers

Though many consider balloons to be a niche industry, the balloon industry actually employs tens of thousands of people in the USA and around the world.

The balloon industry actually consists of many individual industries, starting with the rubber tree farmers who grow, manage and tap the latex from the rubber trees. Most of these trees are grown on plantations owned by small-scale farmers. These plantations are a definite benefit to our ecosystem; it is estimated that over 16 million trees that feed the global balloon industry sequester over 363 kilograms of carbon from the atmosphere each year.
Balloons are manufactured around the world: Qualatex itself has plants in Mexico, Canada, and the US.
Balloons are sold through many different outlets, most of which are small and medium size enterprises:
  • Entertainers, magicians and clowns
  • Balloon artists
  • Party shops
  • Card shops
  • Florists
  • Wedding & events planners
  • Small family businesses
  • Cafes & restaurants



A huge thank you to the European Balloon & Party Council (EBPC), Party Safe, and Balloon Facts for their help with resource information and facts. This post is based on an original post from Balloon Facts with some updates and additions.

Happy Ballooning! 

Sue
Follow me @suebowler











Monday, January 10, 2022

Inspiration for Valentine's Day!


Last year, when I originally wrote this blog post we were still experiencing difficult times with Covid restrictions, one year on and life has resumed back to normality... well almost! 

Valentine's Day falls on a Tuesday this year, which is actually a great day for Valentines sales! People love to send Valentine's surprises to workplaces rather than to home, giving you some great sales opportunities! When I ran my balloon business, I would target offices to get orders and most of my orders were from women to men! 

Here is a little inspiration from last year... more ideas to follow in the next few weeks! 



Personalised balloons remain a top favourite with customers

Valentine's Design by Jacqueline Pettitt 
of Tiffany's Balloons in
Chelmsford, Essex





Adding a name and/or a personalised message to a balloon can really add value to an order and increase the value of a sale. You can personalise Qualatex Bubbles and foil balloons, but remember that any personalisation will add weight to the balloon and reduce its floating time!

Personalisation can be quick and easy with the correct tools. One of the most popular methods is cutting out vinyl using a die-cutter such as the Silhouette Cameo, that many balloon artists use. 
















If you would like to learn how to personalise a balloon using vinyl, check out this post: Customising Balloons with Vinyl  or click HERE for a direct link.

An alternative to using a die-cutter is to personalise Bubble balloons by hand! Here is an extract from an article posted in Balloon Images Issue 1 2019.

Steven Shippy, Creative Art Director at Pioneer® Balloon Company
3 Ways to Personalise a Bubble Balloon® by Hand
"Whether it be a unique name or special message, customers are clamoring for personalized products – and they are willing to pay for the extra service. A recent edition of The Deloitte Consumer Review, focused on the growth of personalization, revealed that 36% of consumers are interested in purchasing personalized products. Of those interested, 1 in 5 consumers are willing to pay a 20% premium for customization.

Keith Stirman, CBA, of All Things Fun in Durham, UK, reports a significant demand for personalized balloons in his store. “We sell at least 40 custom Bubble Balloons every week,” said Keith. “We automatically offer personalization with almost every balloon display that is sold in our store.”

With those numbers, it seems obvious to add custom balloons to your repertoire. But where to start? Are you intimidated by the learning curve and cost of a Silhouette Cameo to cut custom vinyl designs? Never fear! Using a Qualatex® Deco Bubble Balloon and a marker, you can produce any phrase or message that your customers desire. The following tutorials will have you customizing balloons to your heart’s content.

We asked Steven Shippy, Creative Art Director at Pioneer® Balloon Company, to demonstrate three ways to achieve different styles of personalized looks: tracing, faux calligraphy and traditional calligraphy.

Helpful Tips
Most importantly, you will need a paint pen or permanent marker that is not water soluble. Some of our favorites are: POSCA, Sharpie™, Zig® Painty®, DecoColor™ and Pen-touch™. There are different markers available in different parts of the world, so you may have to shop around and test different options to find the right fit for your needs.
Follow the package directions on your paint pen to prime the colors you plan to use before you begin drawing. Make sure each side of the marker is properly moistened, and that each color you plan to use is ready. You should also make note of the dry time for your utensil of choice.
Have tape on hand to secure your balloon to the surface you’re working on to minimize mistakes.
Make sure your work surface is clean and stable so it doesn’t move under pressure.
If you are right-handed, work right to left; if you are left-handed, work left to right to avoid smudging.
If the design takes some time to complete and the Bubble Balloon has been outside of its packaging for more than 15-30 minutes, be sure to wipe it down with a wet paper towel (after ink has dried) before inflating.
Calligraphy and faux calligraphy can be done on an inflated or uninflated balloon. Tracing must be done on an uninflated balloon. While an uninflated balloon provides a flat and solid surface, an inflated balloon is pulled taut and the ink/paint will not lose its vibrancy when inflated. The choice of inflated or uninflated is yours to make based on personal preference.
These techniques take time to master, but they will astonish customers when done well. We recommend Lettering and Modern Calligraphy: A Beginner's Guide: Learn Hand Lettering and Brush Lettering to start you on your way to creative lettering.
Personalization Option 1: Tracing
With this method, you trace a predetermined design through an uninflated bubble. Because it does not require freehand skill, it is the most beginner-friendly option. The most important point of this method is to determine the size of your design area beforehand. If you want all of your design to be visible and not wrap around the balloon, it should have at least 2-3 inches of open space on all sides.


Directions: Secure design on workspace and tape Bubble Balloon over design, making sure it is centered. Once marker is primed, begin your design by slowly tracing the outline of the letters. Use smooth, steady strokes to complete each line. Hold the balloon taut with your thumb and forefinger to keep the line smooth. As you fill in the shape, go in the same direction, rather than scribbling, to create a consistent surface that moves in the same direction. Be patient, don’t feel the need to rush or finish quickly.


To find out how to hand personalise balloons using Faux Calligraphy and Calligraphy, check out the complete article and videos in Balloon Images Issue 1 2019 or click HERE for a direct link."

Love Hearts 

The greatest symbol of love is a heart! Whether it's a simple 18" Red Heart Microfoil balloon or a fabulous heart sculpture, hearts are always a winner for Valentine's Day! 

Organic Puffed Heart by Sue Bowler, CBA

One of the great things about this design is that it can be made into any sizes! You can use 6" or 12" QuickLinks to create the exact same design! This design is perfect as a store or shopping mall display, displayed outside as yard art or delivered to an unsuspecting recipient! 

To learn how to create the basic Puffed- Heart (How to make a 'Puffed Heart' using Qualatex QuickLink™️ Balloons) follow this link https://theverybestballoonblog.blogspot.com/2014/07/how-to-make-puffed-heart-using-qualatex.html




The Heart Frame below was made using a Nikoloon Frame for Balloons. They are easy to assemble, and then it is up to you how you fill them! I chose to create an ombré effect starting with shades of pink and gradually ending with a deep red at the base. I also added 4", 9" and 18" Microfoil balloons and 'pops' of Chrome™️ Gold 7" and 260Q bubbles! 

If you would like to learn how I made this design and other very sellable Valentine's designs check out the Qualatex Expressions of Love Video on Vimeo! 
Balloon Heart Frame by Sue Bowler






And finally, check out the latest Balloon Images Magazine - Valentine Issue. This Valentine's 2022 issue of Images™ Magazine contains more inspiration and information for each of the seven trends presented in the 2022 Valentine's Day catalog. We adore our customers' creativity, which you will see throughout the following articles, as artists from around the world lead the way on these love-themed trends. Be sure to check out all of the supporting links and educational resources to help you in your business this Valentine's season!






With just over one month to go until Valentine's Day you still have time to get ready for your best Valentine's Day trading yet! 

Happy Ballooning! 💕

Sue 








Tuesday, January 4, 2022

Effective New Year's Resolutions and Goals to Give your Balloon Business a Boost!

Firstly, I would like to wish you a very happy, healthy, and of course a prosperous New Year to you and your families! I would also like to take this opportunity to say a big thank you for reading The Very Best Balloon Blog! Last month, we reached a monumental milestone with 2.5 million page views - without you, this would not be possible! 

With New Year's in mind, how many of us start each new year with a long list of things to do, or changes to make in both our personal and business lives? My list usually consists of getting fitter and healthier, losing a few pounds and doing my tax return before the deadline! 

New Year's resolutions can also stretch to our business lives too and may help to give our business the boost that it needs! 

Running any business over the past two years has certainly been both tricky and demanding for many. We have had to make changes, potentially running and operating our businesses in ways we have never had to before. The Pandemic has also shown us that the public truly loves balloons, and has made balloons and balloon deliveries even more popular, which in turn has seen an increase in the number of new balloon businesses being started, something else that may have affected your business.

So what 'resolutions' can you make that will boost your balloon business for 2022?

Learn New Skills

We are never too old to learn a new skill or two. It could be learning how to use CANVA - a free-to-use online graphical tool that combines design, photo editing, and is perfect for creating social media content. I personally love CANVA and have been known to wile away many hours creating content for my social media posts as well as learning how to use different and more exciting functions that I can share with you in a future post! There is a fantastic video tutorial by Zoe Adam-Jones that is freely available in one of my past blog posts "Good Design Matters for your Business" - Zoe Adams-Jones Shows You How to Create Fabulous Social Media Posts Using CANVA. 


All of the best business owners make it their continual goal to constantly learn new skills.

Promote Regularly & Consistently

When it comes to your business’s success, make sure to promote your products or services regularly and consistently, taking advantage of every platform that is available to you.

Do you check your insights to see how well your posts are performing? By checking these regularly, it will allow you to see what content is working (what your audience likes) and what is not. It will also help you to refine your content strategy to post about topics that your followers care about. 

Be a Better Communicator

Don’t focus on quantity of communication, instead focus on quality. Many  businesses make it a point to send out multiple social media posts a day, but are they good enough to make an impact?

The key is to put quality first, and only do things that will have a positive impact on your business’s success.

Charge a Fair Amount and Check your Pricing

When was the last time that you checked your prices? Do you undercharge for your services? It is important to review your prices, otherwise your business will suffer as a result. If you are undercharging, be brave and put your prices up! If your clients value your services enough, they will continue to use you and your company.

If you would like help with your pricing, check out this comprehensive blog post that is packed with great information and links to free online pricing tools! 




Give Back to the Community

Just because you are a business looking to make £££, it  does not mean you cannot also give back to the communities and the customers that help you grow, or to those causes that resonate with you personally. So seek out opportunities and give back in meaningful ways.

Refresh Your Website

As a small business and website owner, you need to stay on top of the trends. When was the last time you updated or refreshed your website?
Did you know? Design on the web goes through phases and fads, too. You should always keep tabs on what’s in style and what is 'so last year' to keep your site relevant, engaging, and looking fresh with a capital F!
1. Keep Website Content Fresh with a Content Calendar
2. Bring Older Content Up to Date
3. Repurpose Your Older Content
4. Keep an Eye on Keyword Data
5. Update Your Web Design
6. Upgrade Your Website Functionality

Check out this great post on HostGator - 6 Smart Tips to Keep Your Website Fresh 

Treat Your Employees Well

Make sure that you never take your team members for granted.
Employees who feel undervalued won’t work as hard or be as motivated, and they are also much more likely to jump ship. Make a conscious effort to be kind to your team members, and treat them how you would like to be treated.

And finally don’t overwhelm yourself!

If you’re the type who likes to make New Year’s resolutions, it is easy to overburden yourself with the weight of unrealistic goals. Keeping your resolutions manageable will make them easier to live by. Try making one resolution each for your mental, physical and emotional health, or one resolution for your business and one for your personal life.

I hope that 2022 brings you everything that you hope for and much more!

Happy Ballooning

Sue
Follow me @suebowler


Wednesday, December 22, 2021

A FANtastic Centrepiece Design for New Year's Eve Celebrations!


This is such a lovely design to make. It is not too complicated, and it would make the perfect centrepiece for an elegant New Year's Eve event! Remember, designs like this are easily adapted to suit any occasion, simply choose your focal balloon and then use complimentary balloons and accessories to coordinate with your design.

I opted to use the Qualatex® 18" New Year Black & Gold Fans Microfoil balloon(#89858) as the focal point. Paper fans remain on trend and featuring this balloon gave me the ability to add fans into my design.



Material List

For the pole and base, I used a product called Lomey®, however you could also use Plexipoles™️ as an alternative. Both Lomey and Plexipoles are available from balloon wholesalers and suppliers. 

1 x 31" Lomey Clear Pedestal
1 x 9" Lomey Dish
Lomey Adhesive

#85111 - 7" Chrome™️ Gold
#85109 - 7" Chrome Silver
#43548 - 5" Onyx Black
#58283 - 260Q Chrome Gold
#58282 - 260Q Chrome Silver
#89858 - 18" New Year Black & Gold Fans

Gold/Silver Paper Fans
Uglu Dashes

To learn how to make this design, check out this video that Sue filmed with Greg Brown at BMTV recently.



Here are a few more ideas for a fabulous New Year celebration! 

I love this wall decor created by Alberto Falcone, CBA, of Balloon Lab, Europe. Alberto cleverly uses the Golden Unicorn Horn to create shooting stars! 





Smile, There's Bubbly!

The perfect holiday gift or decor piece to bring in the New Year.

Designer name: Eve Antonello, CBA, Pioneer Balloon Company, Wichita, KS, USA.









Bring in the New Year with this very elegant on-trend geometric design! Designer name: Cam Woody, CBA, Pioneer Balloon Company, Wichita, KS, USA


It is always good to get a little last minute inspiration, and if you cannot use these designs this year, you can always store the ideas away until next year, when hopefully life will have returned back to normal once again! 

Happy Ballooning! 

Sue
Follow me @suebowler


Monday, December 20, 2021

Balloon Distortion to Create Fun, Exciting and Fascinating Decor

The technique of distorting balloons to create a differing shape or form has been around for as long as I can remember, so at least 30 years! We often see balloons manipulated to create faces, flowers and many other exciting shapes.

One of the hottest trends right now is distorted flowers: these are often used as an accent detail in  'marquee' style balloon decor as shown below. This beautiful design was made by the extremely talented duo Aleks Hernández, CBA and Nelly Mildred, CBA of Waikiki Incredible in Yucatán, Mexico. If you look closely, you will also see that the ballerina's face shape in the centre of the design was also created using a distortion technique.




In the video below, Avital Shechter, CBA of Nir Balloons, Israel, demonstrates how to make a distorted balloon flower.

I have experimented with distortion many times with varying success. It is definitely a case of practice makes perfect!  A few years ago I demonstrated how to make a toadstool using the distortion technique on BMTV, along with some other cute design ideas! Check out the video below to learn step-by-step!


I know many balloon artists who are, at least in my opinion, masters of distortion. One of my favourites is the extremely talented Steven Mayhew, CBA, Owner/ Balloon Illustrator at The Balloon Workshop and Director of Marketing & E-Commerce at L.A. Balloons.

Steven Mayhew, designer/illustrator and author of the truly amazing ABC Balloon Book. 


Steven at work creating his incredible Walrus sculpture! 

I interviewed Steven for a past Very Best Balloon Blog post - A creative hobby that turned into a wonderful children's book - an interview with Steven Mayhew. One of the questions that I asked Steven was:
You have used a lot of distortion to create fantastic shapes for your animals. Do you use anything to help you when you distort your balloons?
‟Distortion was a very important technique used to create parts of the animals, as I didn't want them to all just look like the balloon animals we all know and love. I kept my tools simple when it came to distorting the balloons - a balloon straw, a basic pump, an Air-Pro inflator, the Nikoloon System by Niko Fric, and whole lot of patience.” 
To read the full interview and to see some more of Steven's incredible animal designs click HERE or go to


Zebra Balloon Sculpture by Steven Mayhew The Balloon Workshop.
Zebra Balloon Sculpture by Steven Mayhew
The Balloon Workshop.



Check out Steven's website; The Balloon Workshop - https://www.theballoonworkshop.com and on Facebook; https://www.facebook.com/TheBalloonWkshop


To learn more about Steven and his amazing book, check out this video! 


From a simple toadstool, to the amazing creations that artists such as Steven makes, distortion is definitely a unique and incredible art form! 

To read further posts on distortion and techniques, check out these posts:

Once again I would like to thank all the wonderful contributors to the Very Best Balloon Blog! I hope like me you are truly inspired by their creativity and generous contributions and of course, and thank you to you for reading my posts! 


Happy Ballooning! 

Sue
Follow me @suebowler

Tuesday, December 14, 2021

A Very Merry Christmas from Luc Bertrand CBA

Over the years, Luc Bertrand, CBA of WaWballoons in Vichte, Belgium has kindly created and shared a number of amazing designs with the Very Best Balloon Blog so that we can share them with the 'balloon community.' This year he has generously shared his updates to his wonderful QuickLink 'Santa' mural that he made a few years ago! 



Medium Santa Head

This is probably my favourite variation! I definitely need to make one of these! 


Small Santa Head




If you would like to learn how to make the original version - Large Santa Head, click HERE or visit

A huge thank you once again to Luc for sharing his fabulous balloon art with us all! 

Happy Ballooning! 

Sue

www.suebowler.com

Follow me on Instagram @suebowler

Wednesday, December 8, 2021

How to Take and Tweak Good Photographs of your Balloon Designs

How many times do we create a fabulous balloon design or décor only to find that the photographs that we take do not translate into that perfect shot... I am sure that we can all relate to that! 

Photography is definitely an art, and professional photographers work hard for years to ensure that they get great results. For us, this is one of many of our roles as a balloon professional. Great photos are vital for our marketing and social media campaigns, so getting the perfect shot is very important.

Balloon Decor by Sue Bowler


Here are some simple tips:

Keep your photos simple

If you are taking iPhone photos for social media like Instagram, do not forget that most people will see your work on small mobile screens.

Paring your compositions down to a few key elements makes them easier to understand on a small screen.

Below are two photographs from the same event. The first one shows the whole room, capturing the decor and room en masse. 

Balloon Decor by Sue Bowler & Team
Photograph by Nicci Gibson

The second photograph, shows the same decor but is highlighting the 3' confetti balloons and not the rest of the room, allowing the balloons to be the star of the show. I would choose the second photo to promote my event decor on social media and my website.


Balloon Decor by Sue Bowler & Team
Photograph by Nicci Gibson


Shoot from a different angle

Shift your perspective. When we start taking photos, often our first instinct is to take them from about the same position we see them from. Unfortunately, this does not make for the most exciting photos.

To step up your game, try taking photos from outside your regular sitting or standing position. This is achieved by shooting the subject from higher or lower angles.

The image below was from a corporate Valentine's event that I decorated a few years ago. It was shot from a low angle and only captures a small section of the decor. 

Balloon Decor by Sue Bowler & Nicci Gibson
Photograph by Nicci Gibson

Capture close-up detail

Good photography is all about showing people the world and all it contains in an original and beautiful way. Shooting close up can make everyday objects look interesting, exciting and unexpected.

Look for interesting colours, textures, or patterns in your subject that might go unnoticed if viewed from afar. This close up method can also highlight exciting elements within your designs.

Balloon Design by Sue Bowler

The design above is a Christmas Gift box design idea. The customer can put a little message inside the 5" balloon that can only be popped on Christmas Day! 

To emphasis this feature, I took a close-up shot of the 5" balloons to make it clearer to my customers.


Balloon Design by Sue Bowler


Slide the exposure meter to brighten (or darken) images

When using an iPhone, if you have seen the yellow focus square, you have probably paid attention the icon right on its right-hand-side. This little icon along with the slider will help you adjust the exposure of your image.

If you need it to be darker and underexposed, simply drag your finger down on the screen. If you want it to be brighter and overexposed, then you just drag it up.

There are a number of reasons why you would want to sacrifice a perfectly exposed image for a darker or for a brighter one – it all depends on what mood you want to convey.



Keep your camera lens clean

Most smartphones spend a very significant time of their lives in the hands of their owners and that means they’re covered in fingerprints.

Very often those fingerprints are found on the place where you want them the least: your lens!

A useful habit to develop is to get used to quickly cleaning your lens before taking a photo – that can ensure there will be no smudges, dust spots or blurry areas on your image.

It may sound like a really simple tip, but this one thing alone can have the biggest impact on getting a clear photos… and most people never bother wiping their phone’s lens (they usually wipe the screen!)

Use Smartphone photography apps for professional-quality touch-ups

  • TouchRetouch (cost £1.79) - this app allows you to declutter your photos and it is so very simple to use. How many times have you taken a photograph only to notice that there is a plug socket or fire extinguisher in the shot! 


Here is a great example of how this app works! 

This was a photo that I took of a design from a class that I was teaching. Unfortunately, I was unable to get a clean backdrop and therefore you can see a plug socket on the wall, plus a door, window and a radiator! 

Balloon Design by Sue Bowler


Here is the after-shot once I had used the app working with the OBJECT REMOVAL tool! It took a matter of seconds and the result is fantastic! The plug socket has gone, as has the door, window and heater that was on the wall! 

Balloon Design by Sue Bowler



An alternative to touching up and removing elements from your photographs is to use a background removing tool, as previously mentioned. I use this feature on CANVA.com which is part of the PRO version. Alternatively you can use www.remove.bg that allows you to remove the background from a photo free. Be warned, however, you can only save it at a low resolution, which is fine for social media posts but not for printing. To get a higher resolution, you need to pay for this service.

Here is a design that I removed the background using www.remove.bg 

Balloon Design by Sue Bowler

This is the before shot of the design sitting on my dining table. This is not really the end result image that I would want to share with my customers.






Balloon Design by Sue Bowler
By removing the background it gives me so many options. When an image has it's background removed it saves the file as a PNG, this means that the background is transparent, which allows you to drop that imagine onto a new background or keep it white.

 



Balloon Design by Sue Bowler

To bring my design to 'life', I have dropped my Reindeer image into a stock photo that was available on CANVA. This helps to give my design perspective and scale, enabling my customers to imagine what this design would look like in their home. The Christmas Tree photo was only available with the Pro version, so you would need this version to use this particular photograph. However, there are still many free photographs available. 




There are many more apps and editing tools available, however, these are the tools that I personally use and recommend.

If you are unsure how to use CANVA, I have a number of blog posts that will help you! 

This is the tutorial that helped me greatly when learning how to use CANVA - 

"Good Design Matters for your Business" - Zoe Adams-Jones Shows You How to Create Fabulous Social Media Posts Using CANVA.

How to Create Inspiring Instagram and Facebook Posts for the Non-Designer - Part 2


Happy Ballooning!

Sue
Follow me @suebowler