How many times do we create a fabulous balloon design or décor only to find that the photographs that we take do not translate into that perfect shot... I am sure that we can all relate to that!
Photography is definitely an art, and professional photographers work hard for years to ensure that they get great results. For us, this is one of many of our roles as a balloon professional. Great photos are vital for our marketing and social media campaigns, so getting the perfect shot is very important.
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| Balloon Decor by Sue Bowler |
Here are some simple tips:
Keep your photos simple
If you are taking iPhone photos for social media like Instagram, do not forget that most people will see your work on small mobile screens.
Paring your compositions down to a few key elements makes them easier to understand on a small screen.
Below are two photographs from the same event. The first one shows the whole room, capturing the decor and room en masse.
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| Balloon Decor by Sue Bowler & Team Photograph by Nicci Gibson |
The second photograph, shows the same decor but is highlighting the 3' confetti balloons and not the rest of the room, allowing the balloons to be the star of the show. I would choose the second photo to promote my event decor on social media and my website.
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| Balloon Decor by Sue Bowler & Team Photograph by Nicci Gibson |
Shoot from a different angle
Shift your perspective. When we start taking photos, often our first instinct is to take them from about the same position we see them from. Unfortunately, this does not make for the most exciting photos.
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| Balloon Decor by Sue Bowler & Nicci Gibson Photograph by Nicci Gibson |
Capture close-up detail
Good photography is all about showing people the world and all it contains in an original and beautiful way. Shooting close up can make everyday objects look interesting, exciting and unexpected.
Look for interesting colours, textures, or patterns in your subject that might go unnoticed if viewed from afar. This close up method can also highlight exciting elements within your designs.
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| Balloon Design by Sue Bowler |
To emphasis this feature, I took a close-up shot of the 5" balloons to make it clearer to my customers.
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| Balloon Design by Sue Bowler |
Slide the exposure meter to brighten (or darken) images
When using an iPhone, if you have seen the yellow focus square, you have probably paid attention the icon right on its right-hand-side. This little icon along with the slider will help you adjust the exposure of your image.
If you need it to be darker and underexposed, simply drag your finger down on the screen. If you want it to be brighter and overexposed, then you just drag it up.
There are a number of reasons why you would want to sacrifice a perfectly exposed image for a darker or for a brighter one – it all depends on what mood you want to convey.
Keep your camera lens clean
Most smartphones spend a very significant time of their lives in the hands of their owners and that means they’re covered in fingerprints.
Very often those fingerprints are found on the place where you want them the least: your lens!
A useful habit to develop is to get used to quickly cleaning your lens before taking a photo – that can ensure there will be no smudges, dust spots or blurry areas on your image.
It may sound like a really simple tip, but this one thing alone can have the biggest impact on getting a clear photos… and most people never bother wiping their phone’s lens (they usually wipe the screen!)
Use Smartphone photography apps for professional-quality touch-ups
- TouchRetouch (cost £1.79) - this app allows you to declutter your photos and it is so very simple to use. How many times have you taken a photograph only to notice that there is a plug socket or fire extinguisher in the shot!
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| Balloon Design by Sue Bowler |
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| Balloon Design by Sue Bowler |
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| Balloon Design by Sue Bowler |
This is the before shot of the design sitting on my dining table. This is not really the end result image that I would want to share with my customers.
By removing the background it gives me so many options. When an image has it's background removed it saves the file as a PNG, this means that the background is transparent, which allows you to drop that imagine onto a new background or keep it white.
Balloon Design by Sue Bowler
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| Balloon Design by Sue Bowler |
To bring my design to 'life', I have dropped my Reindeer image into a stock photo that was available on CANVA. This helps to give my design perspective and scale, enabling my customers to imagine what this design would look like in their home. The Christmas Tree photo was only available with the Pro version, so you would need this version to use this particular photograph. However, there are still many free photographs available.
There are many more apps and editing tools available, however, these are the tools that I personally use and recommend.
If you are unsure how to use CANVA, I have a number of blog posts that will help you!
This is the tutorial that helped me greatly when learning how to use CANVA -
