'Taper Star' an air-filled balloon design perfect for Christmas decor!

This is a great design that is perfect for Christmas, but to be honest just change the colours and it would suit other occasions too!

The great thing about this design is that it is all air-filled and will last for many weeks, therefore it would be ideal to decorate shopping malls, car showrooms and of course parties too!

It's a very simple design and you can make a variety of different versions simply by changing the Qualatex Taper balloon sizes. To give this design some scale, each Taper Star is the same height as me, so about 1.6m or just about 5' 6"!

Part 5. Beginners Guide to the Elements & Principles of Design - Proportion and Scale

Scale and Proportion are closely linked and both are concerned with size. 

So let's consider how important is it for us to understand proportion & scale when designing our everyday displays. 

Here is a scenario  - " I have been asked to create table arrangements for a party in a venue that I have never visited".

When we start our design process, we think about the colours that we are going to use, and if there is a theme that also take high priority, but I wonder how many of us consider proportion and scale?

For me this is now a very important part of the design process that I need to consider right from the start. 

• How big are the tables that the designs are being used on?
• What is the size and height of the room?

Without knowing and using this information very early on in our design process we could suggest, propose and cost work that is total inappropriate for the room that it is intended to be used in! Believe me, I have been there... balloons too small or too big for the height of the ceiling and the size of the room and centrepiece that are too big or too small for the tables! 

You are the expert and you can use your knowledge and skills to advise and recommend to your customers.

So lets look at proportion and scale in greater detail.

Part 4. Beginners Guide to the Elements & Principles of Design - Rhythm

As we continue our journey to having a greater understanding of the elements and principles of design,  the next principle of design that we are going to look at is RHYTHM.

Rhythm is quite simple to understand,  Rhythm means movement, which creates interest within a design, if you think of music it's like the beat, there is always an underlying beat that takes us through a song or piece of music and rhythm in design is the same.

There are four main ways of creating rhythm within a design:

Transition

Repetition

Radiation

Variation

The primary purpose of rhythm is to guide the eye to the focal area but without trapping it there.

• Transition:
Transition helps to create greater impact, similar shaped balloons can be graduated in size to add variety and therefore transition within the design, if you think about music again, the transition in music is when it changes from one key to another, so with balloons it can be when we change from one balloon size to another.

So looking at the 'Dolphin Arch' below, the transition in this design is where the balloons are decreasing/graduated in size from the base to the centre.

This design also uses repetition to create rhythm, this has been formed with the use of the 260Q curly spirals in the centre of the design.

A centrepiece design idea for Halloween

In my last blog 'Part 3 The Beginners Guide to the Elements & Principles of Design- Texture & Balance', I talk about how it can be harder to create designs that have contrasting textures as balloons  generally have a similar texture, however if we can create contrasting textures within a design it can give us a design that has greater visual impact!

So with 'texture' in mind, I set about creating a centrepiece design for Halloween.

Jack O'Lantern Qualatex Bubbles #18494 

Every centrepiece needs a strong focal point, and for my Halloween design I chose to use the 'Jack O' Lantern' 22" Bubble, there is another Bubble also 22" called 'Magical Jack' (see below) that is also perfect for this design!

I personally love these Bubbles and the vibrancy of the the colours, to me, they look like they are lit up and radiate a warm glow!

Part 3 The Beginners Guide to the Elements & Principles of Design - Texture & Balance

Texture is the final 'element' of design that we are going to look at in this series of blogs, we have already looked at Colour in Part 1 and Line in Part 2.

Texture

When working on balloon decor it is often harder to create a design that has contrasting textures as the visual texture of a balloon is the same. However if we can include other components with a different textural difference we are able to create designs with greater impact, therefore we need to look at other mediums to help us achieve this.

This is a great example of texture, this centrepiece design is based around the Peacock Accent Pattern Diamond AccentsTM Microfoil® Balloon #41227. To enhance this centrepiece design a feather boa, faux feathers and coiled metallic decorative wires have been used, all giving different visual textures that strengthen's the theme, making this a fantastic design.

This design can be found on the Qualatex website in the Wedding Business Booster along with the instructions on how to make it!

Drawing a face on a balloon.

A face can be the most important feature when creating a character, it is the first thing that we look at, it’s the focal point of a design.

A face can be simple, or with a little more detail they can show some great expressions!

Design by 游小白 - I love this design and the face, it's simple but it's perfect!

I know that many of you will be saying that you are not artistic (I can hear you), but I hope that I can give you a few pointers that will help you to have a go!

I would say that I am not a natural artist, but I am pretty good at copying, so when I am creating a character I look for idea’s and inspiration to help me.

So where do I find my inspiration? I use a variety of different sources including Google search and Pinterest using key search words to help me to find what I am looking for.

Photographs Q & A with Sue Bowler, Eleonore Verfaillie and Susan Fleming.

Photographs are a very big and important part of the balloon industry, we need them to inspire our customers, but what are the rules, especially when we are new or unfamiliar with social media etiquette.

In this blog we would like to try and answer some of the many questions regarding the use of photographs, the difference between someone taking a picture versus someone sharing a picture on social media sites and the rules regarding the use of Qualatex pictures and images.

Here is a short video clip that will hopefully answer a few of these questions.

So here are a few points to remember:

Part 2 The Beginners Guide to Elements & Principles of Design - Line

Last week I posted part 1 of this new series of beginners guides to Elements and Principles of Designs, just in case you missed it you can click HERE for a link, it's all about colour!

Today I want to look at 'LINE' and how it plays an important role within our designs. I think many of us just make our decor like an arch or column without ever considering why we do what we do, but hopefully once you start to understand a little more about 'E & P's', you will  be able to use these to maximise the impact of your work!


Line
Line is the outline of your design or arrangement- triangular, circular, curved etc. it also refers to the lines within you design. Greater impact is created by creating lines of movement with the design that you are making. Lines create paths for your eyes to follow. The direction of those lines lead to and from the focal point. 

Lines can work in different ways;

 Vertical - creates drama and impact.

 Horizontal - represents tranquility

 Diagonal - expresses uncertainty

 Curved - reflecting grace.

Lines are created by using like material normally of the same colour and sometimes graduated in size which are positioned to create rhythmic paths.

Lets look at LINE within a selection of designs:

Air-Filled Funky Monkey Step-by-Step Design

Taking less than 10 minutes to make, this is a great design for retail, delivery and decor too! Standing over 3ft tall (1m) this monkey is perfect for a variety of occasions by simply adding additional balloons which we will look at after we have learnt to make this 'cheeky chappy'.

Funky Monkey Balloon Sculpture by Sue Bowler CBA

Part 1 Beginners Guide to the Elements and Principles of Design - Colour

Elements & Principles of Design

Creating the 'perfect' design is not something that just happens, well not for most of us anyway!  There are a number of factors that make it a perfect design, so lets take a look at what those factors are?

Elements of Design:

These are parts that make up the design, you can either touch or see the elements of design. These include colour, line, shape and texture.

Principles of Design: 

The basic principles of design include unity, proportion and scale, balance, rhythm and harmony.

By applying the principles to the elements of design brings them together into one design. How you apply these principles determines how successful a design may be!

Pricing for Profit!

Last week I saw a beautiful Christening cake which was being proudly shown off by the lady who had ordered it for her Granddaughters Christening that weekend. Standing next to the cake was the very talented young lady who made it. I asked her if cake making was her profession as she was obviously very talented, she replied, "no, I only do this as a hobby as I don't think anyone will pay what the cakes are really worth, I only just cover my costs, but I really love making cakes so I don't mind".

I wonder how many people working in our industry feel the same, that they cannot charge the true value for their work?

When I started my home based business over 20 years ago I had no idea how to cost my work, like the lovely cake maker, I loved what I did! I enjoyed the challenge of learning new skills and being able to put them into practise, every penny that I charged was used to buy my next batch of balloons, helium and accessories, there was never any left over for me!

My turning point was when I joined the Qualatex Balloon Network and worked through the business section of the course... it really did teach me how to cost my work!

I wrote a blog almost a year ago called: 'How Much Should I Charge For That', so I don't want to repeat everything that I wrote then, however, after doing some research recently I found a great online workshop that for me was pretty inspirational!
The 'How Much Should I Charge for That', blog shows you how to use the Job Cost form in detail, if you have not read that blog you might find it worth reading after you have read through this one!

The workshop is featured on Etsy and is called Etsy Success: The Art of Pricing for Profit, hosted by Megan Auman and Tara Gentile.

How to make a 'Puffed Heart' using Qualatex Quick Link Balloons.

Wedding days are filled with love, romance and happiness and what greater symbol of love than a heart!

As many of you know working with the Qualatex Quick Links was a whole new world for me as well as a huge learning curve but an exciting journey, one that I am enjoying very much! I posted my first Quick Link blog last October  'How to make a simple Quick Link Heart for the uninitiated Quick Link users' , this shows how to create 2-dimentional hearts that are perfect for hanging as backdrops at a wedding and other suitable occasions.

When I found out that I was teaching at the 2014 World Balloon Convention earlier this year I decided that I would make it my mission to learn how to create a 3-dimentional 'Puffed Heart' for my Wedding Excellence class and was very happy with the results! Of course hearts are not just for weddings and can be used for many different events such as Valentines, Engagements and Anniversaries!

The heart shown below was created using 12" Quick Links in Rose & Goldenrod and for the connectors I used Caribbean Blue this created a triadic colour harmony, and it looked great!

This heart is quick and easy to make, it took me less than 30 minutes from start to finish using a Precision Air Inflator.

We're all dreaming of that perfect room to create in... Part 2

Last week I posted part one of this blog and it would appear by the number of views that the blog has received already that this is a hot topic for many of us! Sometimes we need a little inspiration to help us, not only with our day to day balloon designs and decor but also with how to be creative with our storage systems too!

Last week I asked members of the QBN (Qualatex Balloon Network) Facebook Group if they would kindly share how they set up their working and storage area's and any tips that they might have, I was overwhelmed  by the number of responses that I received and felt that they should all be included.

Jenny Murphy of Red Balloon shares her top tips:
My local sweetshop was a huge help, they supplied me with empty haribo boxes! All my balloons are stored in these. For my most popular balloons we keep them in a pick and mix stand closest to the workstation so they are always at hand. The balloon boxes are stored on IKEA shelving according to size, brand and occasion. 
For our wire, poles etc we have large brackets on the wall at different heights. This has made life so much easier to organise and work with. 

Yvonne Hodgskin, of Loony Balloony.

"I have a small study that I use to work from in my home and space is at a premium! 

I bought 3 x Single wardrobe carcasses from IKEA and put wire drawers in one (for ribbons, weights and fabrics), plastic drawers in the middle one (4 for modelling balloons and 4 for foils / bubbles) and the last one just has shelves.