After a five-year break, the Millennium Jam is finally back! This year, the Millennium Jam is celebrating the 20th Anniversary of IBS, International Balloon Services, Belgium. It all began in June 2000, when IBS owners Johan Wijns and Leo Verlinden, decided to organise their own event and the Millennium Jam was conceived! This event is sponsored exclusively by Qualatex®, and returns to the Sunparks Resort, Mol, Belgium.
For many party retailers, Halloween is their biggest and often their most profitable seasonal celebration. So let's make sure we all take this opportunity to maximise our own sales potential!
Hopefully by now you will have decided on a range of "To Go" designs to sell over the Halloween period. Halloween falls on a Saturday, so be prepared for an exceptionally busy day!
If you have a shop or store, do you have an inspiring window display? Window displays are such an important part of any retail business! Every display needs to tell a story and make passers-by stop, look and take notice. Most importantly, it needs to create a desire to buy!
This Ralph Lauren window shows the fun and excitement of Halloween but still shows off an eye-catching range of children's clothing suitable for the time of year!
It's amazing how trends arrive on the scene! For the past few years we have been seeing the growing trend of big balloons with festoons of tassels flowing from them. You only have to search Balloons with Tassels on Pinterest to see some truly amazing photographs! For me there is something quite retro or vintage about this look, and although many of the photographs are staged to capture that perfect shot, I certainly think that they are stunning! Tassels can be made from a number of different materials; tissue paper, crepe paper, plastic table covers, foil, cellophane or a combination of any of these! I love a challenge and decided that it would be great to learn how to make these very popular balloon appendages! We usually see tassels on big balloons, so I decided that I would test out tassels on a range of other balloons! With my daughter's birthday celebrations looming, there was the rare possibility of being able to celebrate outside in our garden (our English weather is not always very predictable). I decided to decorate our tree with tassel laden air-filled Bubble Balloons! The reason that I used Bubbles was because wanted to prevent the beautiful Big Polka Dot balloons inside from oxidising, plus I love Qualatex® Bubble Balloons! I was absolutely delighted with the results! By simply attaching a few balloons to our tree (hanging on an invisible nylon thread), it really injected a blast of colour and a sense of fun and celebration to our garden! The tassels really made a huge impact and moved around with the breeze! The tassels on these balloons are made from crepe paper which I found really easy to work with.
Qualatex Bubbles with Tassels in Sue's Garden U.S. Patent No. 6,782,675
I cannot believe that we are already ⅔ of the way through 2015! What an exciting year it has been for education in the balloon world and there is still more to come!
1st Place Large Sculpture 2014 Moscow Balloon Festival Alexander Solomatin CBA
For me, I am getting ready to head off to Russia for the 15th International Moscow Balloon Festival. The first Moscow Balloon Festival was held in 2000, and my first trip to this event was in 2002. I feel very fortunate to have seen how balloon artists in Russia have developed and grown within this relatively short time, and I am very excited to see what incredible designs and sculptures await me later this week! Being a talented balloon artist and running a successful balloon business does not just happen. It takes a great deal of commitment and investment to ongoing education - and not just learning new ballooning skills, but business skills as well. That was almost my downfall. Fortunately with help from the Qualatex Balloon Network and attending my first balloon convention, I was able to profitably operate my balloon company.
I often here people saying how difficult it is to compete against the "big boys." My answer to that is - don't be like the "big boys!" Be yourself and offer something exciting and unique! Yes, I cannot deny that there are people out there who will always go for the cheapest option, but that is not true of everyone. There are people who want something a little different, special and unique and are prepared to pay a premium for that service! For this 3rd and final part of this series, I would like to look at a few other ways that we can use our die-cutting machines for our designs and also within our businesses. When we talk about personalising balloons, it does not always have to be sticking letters or shapes on to a balloon. There are other things that we can do with our machines.
Cutting Card Stock
If you like to be a little bit creative and are not adverse to making things yourself, then you will probably enjoy creating your own personalised ribbons too! This was one of the reason why I invested in my machine a few years ago!
I had a job where I needed to recreate a balloon (10 actually) that could be used as part of a promotion to celebrate Candy Crush Saga's 1st Anniversary. This is probably one of those occasions when you could easily say "I'm afraid that we don't sell Candy Crush Saga balloons," and lose a sale!
I decided that I would offer the client the best alternative that I could, and that was to create my own Candy Crush Saga balloons along with hand-made Candy Crush Saga ribbons!
(This job was on behalf of Candy Crush Saga and therefore did not infringe any copyright laws).
Following on from part 1 of this series of blogs, I asked a few of our lovely industry professionals if they would kindly share a little of their experience working with their die-cutting machines.
"Personalising balloons has become an integral part of WOW Balloons. We would not be without our 'little Silhouette'.
They have become so popular, if you show anyone a personalised 3 foot column, 9 times out of 10 they will buy it! We often find that they will buy 2 so that they can be positioned at the entrance of the venue. It's certainly added another W to our 'WOW', so from my point of view, it was money well spent."
Dominic Cassidy of All Things Fun, County Durham offers these thoughts:
Pros
The ability to say "yes" to our customers! Having the right balloon at the right time is pretty hard at times, however being able to customise with vinyl means we can do pretty much anything. Fast, create a simple design and cut within minutes. The up-sell, adding names and ages to balloons gives us a great opportunity to add extra value for the customer with extra profit for us. Unique Selling Point (USP) Gives your business that added extra that the large multiples do not do. Gives us another avenue to be creative. Consistency, Being able to make both eyes the same is one of life's simple pleasures! Additionally if your customer would like half a dozen of the same design… no problem!
We have been personalising balloons for years now. I remember attending one of my first ever balloon shows over 20 years ago and seeing beautiful personalisation using glue pens and fine glitter, and to be honest, I still love it today... as long as the person writing the message or name has beautiful hand writing! Jacqui Pettitt, of Tiffany's Balloons uses stencils to create an outline before she glitters her balloons, which gives a very professional finish!
A few years ago, I was introduced to the Silhouette Cameo and it certainly changed my world!
The Silhouette CAMEO is an electronic die-cutting machine designed for personal use. Like a home printer, it plugs into your PC or Mac with a simple USB cable. However, instead of printing it uses a small blade to cut paper, cardstock, vinyl, fabric and more up to 12" wide and 10' long.
A smile may be worth a thousand words, but sometimes, it seems as though its value is so much more. A simple smile creates its own message without words. In many cases, the smile takes on a specific meaning because of the surroundings or situation in which it occurs. A quote from My Well-Being Presented by Humana
Smile Face is probably one of the happiest and most versatile balloons that were ever made. It's certainly one of my favourites. I have been using it and its variations in my designs for many years! There are many occasions that it could be used for;
Feel Better soon
Thinking of You
Let's Celebrate
Happy Birthday
To Cheer You
New Baby
Christening or Communion
And I am sure that there are more occasions that you can think of too!
At Qualatex®, we have such a fabulous range of Smile Face balloons to choose from, making it so easy for us to create fun, unique, exciting and of course sellable designs!
A few of the wonderful Smile Face balloons in the Qualatex range!
Here are a few of my 'Smile Face' creations, that can be adapted to suit so many different occasions!
Smile Face for Birthdays!
40 Brilliant Star #24170 U.S. Patent No. 6,782,675
This is such a great design. We have so many great Qualatex Bubble Balloons that we can work with to create the body and the message for our design, including these fantastic Milestone/Age balloons. I made a similar design for Valentine's Day using a Qualatex Deco Bubble for the body. Here is an easy to follow video clip that will show you how to use either a Deco Bubble or Bubble balloon to make these truly cute 'Bubble Guys'. Simply coordinate the balloons to suit the occasion that you are making the design for.
Funny Face Flower
Design created by Sue Bowler CBA Funny Face Flower #18052/ #15384 U.S Patent No. 6,782,675
This design is made in a very similar way to the 'Bubble Guy'. By using bigger clusters at the base and two Deco Bubbles rather than one for the body, we can create a design that has greater impact and is perfect for room decor.
Smiley Flower!
Design created by Sue Bowler CBA
I love this design! It's simple but so effective! The flower is made from helium filled 16" Smile Face latex balloons, remember to use Hi-Float to extend the floating time! The clusters in the centre (on both sides), are 5" latex balloons sized to 4.5" and 3". The flower is secured to a weighted base using a nylon monofilament line (which you cannot see). I then added 350Q for the stems from the base to the flower, securing the stem to the monofilament line at the midway point. I then added a few 160Q Green and Lime Green balloons to create leaves. This design can be recommended for a high impact delivery or for decor.
Smile Face Arch!
Smile Face Arch Designed by Sue Bowler CBA
What better way to make everyone feel happy and welcome when they arrive at the party! This Smile Face arch is fun, vibrant and extremely welcoming!
For this arch I have used a combination of 16" and 3' Smile Face latex balloons. The 3' balloon in the centre creates the perfect focal point. I added a hat and nose to this balloon for extra detail.
Naughty Smile & A Kiss Guy Design by Sue Bowler CBA
Who can resist a 'Naughty Smile & A Kiss'? A super design for Valentine's Day! Ready for collection or delivery, this design takes less than 10 minutes to make!
Once again you can easy convert this design to suit any occasion.
I have included the recipe below along with a job cost form so that you can work out how much you should be selling a design like this for.
To Download this instruction sheet visit Sue's Recipes
Design ideas for working with these fabulous balloons are endless. I found this great design by Luc Bertrand CBA. Luc has created a wonderful little character design using Qualatex Taper balloons for the main body and arms.
I love this 'Bouncing Buddy'! This would make a great delivery design and bring a big smile to its recipient!
To download instructions for this great design click HERE
If you are ever looking for inspiration for your shop window then why not fill it with 'SMILES'! Using Latex, Microfoil® and Bubble Balloons®, you could display a range of different 'Smile Face' characters and wait and see the reaction that you get from your customers. I am sure that you will bring a little extra happiness to their day! Happy Ballooning! Sue www.suebowler.com
Stylised Shoots have become a very popular trend over the past few years. They are great for showing off your style and creative ideas. Not only are they great for marketing your business, but they are also a great way to network with venues. Often a venue will give you very good rates on a room hire if you book the room on a day when it is rarely uses, or if you offer to give them free use of your photographs to promote their venue… there are always deals to be struck! Stylised shoots are your chance to create that beautiful event you have only ever dreamed of decorating. Make sure you hire a good photographer for the day or if you're on a very tight budget, find a group of local amateur photographers who would be willing to take photographs to gain experience and add to their portfolios!
Elegant tulle covered 3' latex balloon with vintage flowers Balloon by Jacqui Young Class Touch Balloons, Wishaw, Scotland
The stunning 3' balloon featured in this photograph is the work of Jacqui Young of Class Touch Balloons, Wishaw, Scotland. It was part of a stylised photo-shoot commissioned by the Scottish Wedding Directory. Jacqui has worked with the Scottish Wedding directory since it's launch in 1996. Jacqui explains: 'I have always worked closely with them on photo shoots. Initially my business was in bridal and bridal accessories. I make tiaras and jewellery. I also did venue decor for weddings and parties. When I was expecting my son in 2002 I closed my shop to work from home with the balloons and tiaras. I then got a "proper job" still within the bridal industry until 2011. I didn't like the lack of freedom in my job so I started working with my husband who makes celebration cakes. I now concentrate on my balloon business which works well with his cakes. Throughout all of the changes I always kept in touch with the guys at the wedding directory and they are always willing to help. I get to use the photos as long as SWD are credited with the photography.They are always open to ideas and have already approached me to do another shoot with balloons in the near future. I Cant wait'! Lifestyle Shots
Having photographs that show balloons in action, is another great way to market your decor to your customers. Remember we don't sell balloons; we sell the fun and excitement that balloons bring to an event or party!
Classic Balloon Decor Course - Design by Luc Bertrand, CBA
There are a number of Qualatex one day courses in Europe and U.S. that offer portfolio quality photographs in digital format to compliment the designs taught. This is a fantastic bonus as it gives delegates the opportunity to start marketing the designs as soon as they return to their businesses!
To find out more about these classes click HERE for Europe and HERE for the US. For more detailed photographic articles check out; APR/MAY/JUN 2007 Balloon Images - Tips for Taking Winning Photos by Cam Woody, CBA. OCT/NOV/DEC 2012 Balloon Images - Put your best flash forward. APR/MAY/JUN 2015 Balloon Images - Focus on photos that sell.
And don't forget, Qualatex often has competitions in which they ask for you to submit your very best photographs! You never know—a good photo of your work could land on the cover of Balloon Images magazine, or in the annual Qualatex calendar! So, keep this in mind when you’re taking photos.
Having great photos in our portfolios, websites, and our social media business pages can truly make a difference when it comes to promoting our company and more importantly the services that we offer!
Photo courtesy of Pioneer Europe Ltd.
Our portfolio makes up a big part of our company image, the type of balloon business that we are, and the type of balloon work we undertake. Let's be honest, when someone is searching the internet for a company to do a job for them, they only have the photographs on a website to grab their attention. Those photographs could ultimately lead to a fantastic ballooning opportunity! Many years ago when I first started out, I made the huge mistake of filling my portfolio with as many photographs as I could, mostly showing the same decor but in different locations and in different colours! In those days (I am showing my age now), we did not have digital cameras or home computers and the quality of my photographs were very poor. Today, we have no excuse! With a little time and effort, and of course a camera, we can take good quality photographs!
Camera Types
The two most popular kinds of cameras are compact (also known as point-and-shoot) and digital single-lens reflex (DSLR) cameras. Both can produce high quality results, but there are some basic differences that you'll want to note before choosing which one to buy.
Is the size and weight of the camera a big issue?
Due to their lens mounts and internal mirrors, DSLRs are simply bigger and heavier than most compact cameras. If you want a camera you can slip in a pocket or a small bag, then a compact is the best choice.
Do you like composing photos using the colour screen? Composing photos with a nice big colour screen is one of the joys of digital photography, but sadly it’s something which traditional DSLRs find tricky; until recently it wasn't even possible at all. How important is taking photos in low light?
DSLRs have physically much larger sensors than most compacts, which allow them to be more sensitive to light. This in turn means much better picture quality at higher sensitivities (the bigger ISO numbers) whether you’re shooting under low light conditions or with the fastest shutter speeds to freeze action. This is a key advantage of DSLRs. One really great thing about compact cameras is that they come with the greatest range of pre-programmed modes for taking photos of portraits, nighttime, action, kids, etc. Another advantage of the compact camera is the price tag. For a fairly small investment, you can purchase a high-quality camera that will stack your portfolio with amazing photos... assuming you use it correctly. A DSLR camera comes at a much greater price. But if you are looking for more setting options to fine tune your portfolio work, this could be your investment in future business. Smartphones and Tablets Having a camera included on your high-tech gadgets (such as Smartphones and tablets) is all the rage these days. They just make is so convenient to be able to snap photos without the hassle of carrying around an additional gadget. This is great for a day at the zoo with your family or a night out with your friends, but when your photo represents the work that you do and can make or break whether or not you get the job, sometimes it's worth a little extra hassle. More tips for Superior Photos In addition to having a quality camera, there are other things you can do to showcase your balloon work at its best:
Keep the background clear of clutter that distracts from your designs (if possible). When taking a photo of a design in your store or studio, use a solid-colour wall. Pieter van Engen, CBA recommends using an IKEA Roller Blind. It works perfectly as photo backdrop! They come in a range of colours including white and black. They can be mounted to the wall and pulled down when required! And best of all, they are inexpensive and work really well!
Enhance your photos with software that allows you to make basic edits such as cropping, adjusting white balance, or colour correcting. Check out my blog Making your photographs look professional with a little help from image editing.This blog will teach you how to work with some great tools that will help you to make your photographs look very professional.
Use a tripod to take clearer, sharper photos - especially those of close-up details or taken in low-light conditions. Tripods for digital cameras can be small lightweight, and inexpensive.
Lighting is such an important factor. Make sure the room is well-lit. Use bright lights and soft boxes. Soft boxes are a common piece of equipment used by photographers to create even, diffused lighting that reduces shadows and minimises overexposure of white items.
Technical information and extracts for this blog have been sourced from the below mentioned Balloon Images magazines & from Camera Labs.
For more detailed photographic articles check out;
APR/MAY/JUN 2007 Balloon Images - Tips for Taking Winning Photos by Cam Woody, CBA. OCT/NOV/DEC 2012 Balloon Images - Put Your Best Flash Forward.
APR/MAY/JUN 2015 Balloon Images - Focus on photos that sell.
How many times do you take a photograph of a design or of decor that you have made hoping to use it in your portfolio or on your website and are really disappointed with how it looks in the picture? I suppose the first thing we need to look at is the camera we use. I use a little compact camera, as it's so easy for me to travel with. The great thing about my little camera is that I can set it to take pictures up to 10 MEGA Pixels, giving me high resolution photos. Personally, I have not had any success using my smart phone or tablet to take decent quality photographs. Don't get me wrong, they are great for taking snaps, but when your photo represents the work that you do, maybe it's worth getting a better quality photograph? Even with a great camera we don't always get the perfect photograph. Maybe the background is not great or the lighting is too dark? So how can we make our photographs look more professional? Here is a photograph of a design that I made earlier this year when I was demonstrating on the Qualatex® stand at Spring Fair. I found the most neutral background that I could (to make it easier for editing), and snapped my photograph. Once I returned home to my office, I looked through all my pictures and started the process of 'cleaning up'!
There are several things that you can do to make your photographs look so much better!
PicMonkey - www.picmonkey.com I discovered PicMonkey several years ago and love it! It's very easy to use and gives us many different editing opportunities. You can use the basic version free or pay an annual subscription of $33 to get PicMonkey Royale, which offer lots of extra goodies. PicMonkey has 4 main function modes: Edit, Touch Up,Design and Collage, all of which you will be able to use for different purposes.
By simply opening your photograph in the BasicEdit function you can immediately start working on your image. You have several options to choose from:
Crop
Canvas Colour
Rotate
Exposure
Colours
Sharpen
Resize
My aim was to make my design look brighter and lighter and used the Exposure function to achieve this. I would recommend that you try out all the different editing functions and see what each of them do as you can get some really great results.
See below for the before and after results. The design looks so much brighter; you can see much more detail in the balloons being used.
Here I have used another great function on PicMonkey to make this collage! By simply clicking on the Collagefunction, you get several layout options; there are even specific options to create your own unique Facebook cover or layouts for Pinterest or Etsy!
I now have my image looking so much better, but I would love to lose that background!
GIMP is a popular open-source image editor for Mac, Windows, and Linux that has slowly evolved to become a credible free alternative to programs like Adobe Photoshop.
I've been using GIMP for a number of years now. And like anything new, it takes a little time to get use to it and all the many functions that it has to offer. I have made a short video clip that will show you how to remove the background of an image. I will also show you how to change the background into a transparent (Alpha) layer that will allow us to add any colour or background that we want to use. I am going to let you in on a little secret. Whilst writing this blog, I decided to do a little research and check to see if there was a better way to remove the background of an image than the way that I have been doing for the past few years, and guess what? There is! So after a few frustrating hours learning this new way, I am now ready to share this with you! It's actually very simple and quick, I just had to figure out a few simple things on my computer!
A few key step reminders:
Open image in GIMP
Open the toolbox if not already open.
Increase the size of the image (bottom left) so that you can easily trace around the edge.
Select Paths Tool from toolbox - see image on the right.
Using the Paths Tool set pointers around the edge of the image.
Once you have connected the final point with the first point, click select, either by right clicking on the image or from the top toolbar.
In Select you now want to click on From Path.
Now click Layer and then Transparency, now click Add Alpha Channel - that will make the background transparent.
In Select you now want to click on Invert.
Now click Delete. That will remove the background and give it a 'Chequerboard' appearance.
In Select, click none.
Now Export the file making sure that you save it as a PNG file as this will allow you to save your image with a transparent background.
How to add a background colour to a PNG Image using GIMP
This next very short clip shows you how to add a background colour to your PNG Image using Gimp and Bucket-Fill. So here it is, my 'cleaned-up' photograph with a white background! Now it's perfect to use on my website, Pinterest and my business Facebook page! Just make sure that you add your watermark to protect your image and to ensure that everyone know who created the design. I wrote a blog some time ago on how to create a simple logo and watermark, to read this blog CLICK HERE.
How to add a background colour to a PNG image using PicMonkey.
And finally, this last clip shows you how to add a coloured background to your PNG Image using PicMonkey. You can actually use GIMP for this purpose as you can change the foreground and background colours to different colours by simply double clicking on the black and white boxes and selecting the colour that you want to use. However, learning how to add a PNG Image to a Design in PicMonkey will give you so many exciting options! And here is my final version of my edited photograph... just a little bit different from the original photograph. Once again using PicMonkey, I have added a frame and text; the creative options are endless!
This may seem a lot of information to learn, but I can assure you that it does not take long to perfect the techniques and the results are well worth the effort!
I had a job where I needed to recreate a balloon (10 actually) that could be used as part of a promotion to celebrate Candy Crush Saga's 1st Anniversary. This is probably one of those occasions when you could easily say "I'm afraid that we don't sell Candy Crush Saga balloons," and lose a sale! 
