I am sure many of you are thinking that it's a little too early to start thinking about Halloween — it's seven weeks away yet! Halloween has been a steadily growing celebration for the balloon and party industry. In the U.S., Halloween is huge on the holiday calendar, and in the U.K - and around the world - we are certainly heading that way too. Speaking to some U.K.- based balloon companies, they say that Halloween now far exceeds Valentine's Day sales! So, early planning and preparation are essential to get the most out of your sales campaign.
If you have not already seen the fantastic 2016 Qualatex® 2016 Halloween, Christmas & New Year Collection, click HERE to view and download. Please note that there are different downloadable versions for Europe and Canada.
The Qualatex Autumn Business Booster is a great place to start to find our Halloween Inspiration. Each Bouquet and decor design can be enlarged, downloaded, and used as part of your marketing campaign on your website, business Facebook page, and on Pinterest, too. Make sure that any photographs Pinned to your Pinterest boards are linked back to your website or business Facebook page. Otherwise, you are missing out on a great marketing opportunity.
Don't forget to check out the Professional Resources Seasonal Bouquet ideas. These are a great way to show your customers the exciting range of balloons and bouquets that are available this year! Plus, there are some fantastic ideas from previous years, too!
As a QBN member, you can download the full instructions by clicking HERE
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| U.S Version |
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| U.K. Version |
The Qualatex Autumn Business Booster is a great place to start to find our Halloween Inspiration. Each Bouquet and decor design can be enlarged, downloaded, and used as part of your marketing campaign on your website, business Facebook page, and on Pinterest, too. Make sure that any photographs Pinned to your Pinterest boards are linked back to your website or business Facebook page. Otherwise, you are missing out on a great marketing opportunity.
Don't forget to check out the Professional Resources Seasonal Bouquet ideas. These are a great way to show your customers the exciting range of balloons and bouquets that are available this year! Plus, there are some fantastic ideas from previous years, too!
I think that this 38" "Day of the Dead Skull" Bouquet design is fabulous! Day of the Dead— Dia de Los Muertos — is a Mexican holiday celebrated throughout Mexico, in particular, the Central and South regions, and by people of Mexican ancestry living in other places, especially the United States. It is acknowledged internationally in many other cultures. The multi-day holiday focuses on gatherings of family and friends to pray for and remember friends and family members who have died and help support their spiritual journey.
People in Mexico wear traditional skull masks, and the tradition of painting faces to look like skulls has evolved as a variation of this practice. Masks have always been powerful objects in many cultures, ones that often allow the wearer to get in touch with their darker, chaotic side. Skull face painting is a chance to overcome the fear of death, act recklessly, and get up to the mischief that is forbidden at other times of the year!
FREE POSTER: This great poster is just a click away when you visit the Sales Tips section of the Autumn Business Booster. Use it in your shops or stores and as part of your pre-Halloween marketing campaign on your social media channels.
And don't forget that if you are a QBN® Member or a Certified Balloon Artist™, you can access the exclusive QBN Members area that has additional designs and recipes available for you to download!
Here are some great design ideas for Halloween 2016:
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This fun and easy to make column requires:
The base and column are entirely air-filled, with only the Bubble Balloon® helium-filled at the top to give the design stability.
Party Monster Pillar,
Designed by Cam Woody, CBA, Pioneer Balloon Company
For the recipe and full instructions on how to make this funky Halloween design, click HERE
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I love the 22" "Jack O' Lantern", Bubble Balloon. It has been designed in such a clever way that it makes it appear like it is lit up from inside!
This design makes a fantastic centrepiece. It has such impact visually with its vibrant colours and the textures of the orange sticks, raffia, and leaves.
This design makes a fantastic centrepiece. It has such impact visually with its vibrant colours and the textures of the orange sticks, raffia, and leaves.
As a QBN member, you can download the full instructions by clicking HERE
Top sales tips for Halloween
- Start your Halloween sales campaign as soon as possible. Create Halloween social media posts. Keep the posts relevant to what your target market would enjoy but add a spooky twist. People are more likely to share your posts if they have some fun and humour attached to them. "When witches go riding, and black cats are seen, the moon laughs and whispers, ‘tis near Halloween.' – Author Unknown
- Use #Hashtags — #Halloween, #Boo, #Freaky, #Scary, #Creepy, #Halloween2016, #Oct31, #Haunted, #Ghosts, #Zombies, #Witches
- Create themed products. Gather some of your products together that could be used for Halloween, like these wonderful Halloween Fun Faces with Candy Weights filled with sweets!
- Decorate your shop windows and store interior. What better way to show passing customers that your store is the perfect place to buy all their Halloween supplies. And if you don't have a store, make sure that you update your website homepage and all your social media channels to show that you are Halloween ready!
- If you have a die-cutting machine, create some fun decals for your windows, like this creepy rat!
Happy Ballooning!
Sue