Our target market is wives, mums, and children, and let's face it, choosing the right gift isn’t easy. Dads can be tricky to buy for. So what can you do to help them out, and make their choices easy, and the day special for fathers everywhere?
If you own a shop or store, create a fun and exciting window display that appeals to adults and children alike. Your window display is your silent salesperson who constantly promotes and creates many sales opportunities! Display what you want to sell; have a set number of predetermined design ideas that appeal to all budgets, remember, it might be a child spending their pocket money to buy a Father's Day gift.
Much like Valentine's and Mother's Day, many people leave buying their cards and gifts to the very last minute, so why not start a "Countdown to Father's Day" campaign? Use your social media channels and website to remind people that they only have X number of days to place their order. How about offering customers an incentive to pre-order their balloon bouquet or balloon gift design?
