Showing posts with label Selling the Benefits. Show all posts
Showing posts with label Selling the Benefits. Show all posts

Friday, May 24, 2013

You do not need to be cheaper to win customers, but you do need to be smarter!



I often read Facebook posts or have discussions with delegates on training courses about how to be competitive when pricing their goods and services, especially when those around you are selling the same balloons as you but cheaper than you do? 

It can be very frustrating when you have calculated your selling price (I recommend using the Job Cost method as taught in the QBN program or on some Qualatex Courses) and find that your price is greater than those around you. 

I do not agree with starting price wars or even suggest that you lower your prices to be cheaper, this is never a smart move, but I do have a few idea’s that you might like to try out?