We all have our own ways of doing things when it comes to working with balloons. We learn in different ways and develop our own technique along the way. Over the past 30 years, I have learned many great techniques and some fabulous tips and tricks that have made my life much easier and my balloon designs look even better. But as I always say, I am still learning, and I love it when I see something exciting and new!
Today, I would like to share with you a few more tips and tricks that may help you develop your own techniques!
Our first trick is from Tina Giunta of Shivoo Balloons in Melbourne, Australia. In the video below, Tina shares her own technique for making 11" confetti-filled balloons. If I am honest, I have always been very wary of making confetti balloons using 11" balloons; however Tina's amazing homemade applicator makes it so very quick and easy!
Every day, I see more and more dećor that incorporate chains of precision bubbles within the design, such as this baby design shown on the right, with the bubbles wrapped around the pole. Adding small details to a design can really increase its value, but the cost to you can be minimal.
Decor Menus - Streamline sales with a decor menu.
Decor menus are a helpful, multi-use tool allows customers to see your most popular and profitable balloon offerings in one place.
Ideal for websites, Decor Menus can also help weed out price shoppers (customers who are looking for the lowest price), leaving you more time to spend with serious clients.
More importantly, a Decor Menu can help to streamline your sales process by letting you feature the designs you want your customers to see. The visual aspect for decor menus cannot be understated. Customers can look at your menus and see the designs they want and the correct name for it. If you take the guesswork out of the buying process, customers can tell you exactly what they want to know, and they will know what they are getting.
Just because Decor Menus display standardised designs, it does not mean your creativity is limited. In fact, designs on your menu can be shown in conjunction with your project galleries and create multiple variations of decor your customers like.
A huge thank you to David Mahoney from Balloons Everyday in Dallas, Texas, USA., for sharing two of his pricing guides.
If this is something that you are unsure how to make, then you will be pleased to know that Rachel Porter, CBA, of Balloon Clip Art, of Balloon Splendor in Bothell, Washington, USA., has created many templates that you can purchase for a nominal fee from her Etsy shop. There are five different styles to choose from and many variations with each style!
Rachel also has a Facebook Group - https://www.facebook.com/groups/balloonartclipart. This is a closed group, so you will need to apply to join, you just have to show evidence of your Ballooning Facebook Page or Instagram account to verify that you are an authentic balloon company.
Thank you to Tina Giunta, Q Corner, David Mahoney and Rachel Porter for sharing and contributing to this post!
Pricing can be quite a sensitive subject for many business owners. There are many who do not want to display their prices for a number of reasons:
Fear of competitors seeing it - the truth however, is that your competitors probably already know your prices. It's very easy to get a friend or a relative to call, and to be honest, you should also know your competitors pricing as well! If you're afraid that competitor will undercut you, don't be. Stop focusing on your competitors, as that takes up way too much energy. Instead concentrate on your own business and create the best product/service that you can.
Nothing we make is standard, everything is custom designed for our clients - Yes, clients are all different, but you should have an idea of the average cost of a design, and therefore you should be able to have a DESIGNS FROM price that you can show. You can still give your clients flexibility - for example, by swapping balloons and accessories in and out of similar value, or adding in additional balloons at an extra cost.
You're afraid that your prices will put customers off buying from you. Most customers already have a budget in mind. Being honest about prices on your website will actually help you attract prospective customers/clients. Most people research prices before they consider buying a product or service. If you’re the only person talking about prices on your website, you will be likely to get more traffic to your site than your competitors, which will mean more leads and sales. Having no price looks even more expensive than actually having high ones. Imagine walking into a high-end fashion retailer that had no prices - most of us would think: If you need to worry about the price you’re not welcome here.
Price is an important decision-making criteria, so if publishing your price on your website makes it easier and faster for them to decide in your favour, why would you get in the way?
So what is the best way to show your pricing structure?
Here are two completely different ideas:
Blenda Hughes Berrier of Balloon & Event Construction Company in Florida, USA, uses online catalogues to inspire her clients with categorised decor types. Each catalogue has a theme, and when a customer opens a catalogue, they will find detailed information to help them to make a choice, as well as a fabulous range of design ideas and guide pricing. This is a very simple way for a client to navigate and choose what they want!
This is a sample page from one of Balloon & Events Construction Company catalogues.
The great thing about creating this type of price list is that you can update and add new ideas on a regular basis.
The second idea comes from David Mahoney of Balloons Everyday in Texas, USA. This is what he says about pricing on his website:
"One of the best things I did on any of my websites was to add lots of additional information for clients to access to make their lives easier. By doing this, it helped potential or current clients find answers to questions that they may have had regardless of the hour of the day. This saved me a ton of time and money and built better relationships with clients. If I was having a particularly busy day, I could easily send links to information on the website or communicate to clients that they could find that info on the site. One area of our website that gets explicitly used a lot is our 'common decor guide.' This simple little pricing guide with illustrations of common decor work has helped us save time explaining what a specific design looks like but also allowed clients to use the guide to help budget or figure out their needs for their event.
A secondary benefit to having the decor guide on the site is that it helps prequalify potential clients. You see, if a client has a limited budget and wishes for a complicated or expensive request, the guided helps by showing them a baseline of pricing, which eliminates a lot of these frivolous requests. You know the ones I am talking about - Can we do an 80-foot organic wall for $100? - LOL!!!! 🤣 We are excited about working on our new website because not only have I updated the decor guide to have a more of a contemporary look but I also added a new backside for trending balloon designs. I have to thank Rachel Porter and Blake Engel both for having Esty Sites that have a lot of pre-made clipart. Those resources have saved me a ton of time in updating my decor guide because I did not have to build everything from scratch.So if you have not added things like the decor guide to your website or considered adding more information to help clients access regardless of the time of day or how busy you are, consider the many benefits it may have not only for them but for your company too. The internet is open 24/7. Let it work for you whiles you sleep or busy working. I know it has made an enormous difference in our company and clients love the easy."
A huge thank you to both Belinda and David for very generously sharing their on-line pricing ideas.
Wow another year almost over, and 2014 is ready to spring into action! A time to reflect on what has been and to prepare ourselves for the new year ahead!
So it gives me great pleasure to introduce our final reviewers David Mahoney, Balloons Everyday, Dallas, Texas & Rachel Porter CBA, Balloon Splendor, Seattle. I specifically asked David and Rachel to review their balloon businesses over the past year because they have both been huge contributors to Qualatex Facebook groups throughout 2013, offering stellar advice, support and help to fellow members and felt it appropriate that they should conclude this blog ...and I can assure you that both reviews make fantastic reading, filled with great information and advice!
