Targeting Opportunities
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In my last shoestring marketing ideas article (Part 1) we looked at how to create flyers with tear off vouchers offering a free balloon or incentive with a first order! This is a great way to get customers either through your store door or to call your business.
We can make the flyers target specific by creating posters for big seasonal dates such as Valentines and Mother’s day or we can make them more general and target certain groups such as people with babies & young children. How you design your posters and where you leave them will be the key to your success! It has been suggested that gyms and sports clubs are a great place to find new customers, milestone birthdays and wedding designs could be how you approach this market? Remember, your marketing efforts may also lead to bigger and greater enquires, so it would not hurt to state that you offer a full decorating service too!
Use your flyers wisely and show a few key designs that will appeal to the market that your are targeting!
Do not be afraid to add prices to the designs that you are showing, lets face it, would you ever go to a restaurant or a shop that does not show any prices? It is an automatic reaction, if there are no prices shown, it must mean that it is too expensive or that we cannot afford it!
Now it’s time to look at some other marketing ideas!
