BACI, Balloon Arts Convention Italy brings its Magic to Milan!

Qualatex^® sponsored event BACI - Balloon Arts Convention Italy is back! We in the balloon community are all very excited and looking forward to 20-24 March, 2020 in Milan, Italy! 

For those of you who may have heard about BACI, but are not sure what it's all about, I thought that I would share a little of this events magic with you.

Though it's held in Italy, BACI is actually an International ballooning event, with many delegates attending from around the world! This event features classes  taught in both Italian and English.








BACI is probably most famous for its exceptional large sculpture competition in which many of the teams are led by world-renowned industry instructors! The first 13 teams have been announced; however, there are still a few spots available! If this is something you are interested in doing, don't delay registering, as I am sure that the remaining spots will be snapped up very quickly.

With the theme of Fashion & Design, teams are allotted 21 hours total split over two days, to complete their masterpieces.
Team Captains:

CHRIS ADAMO, Australia

ALBERTO NAVA, Italy

ALBERTO FALCONE, Spain

ALESSANDRO PATANè, Italy

SARA ZAMPINI, Italy

YANA SAVITSKAIA, Ukraine

OLGA BARANOVA, Russia

GILLES RINCKEL, France

CARLO VAVENOTTI, Italy

CHIARA FERRARA, Italy

FLORENCE BURET, France

SERGIO VALENTE, Italy 

FRANK JESCHKE, Germany

If you are not quite ready to build your first large sculpture, but would still like the opportunity to work and learn from one of these incredible captains, either contact them directly, or indicate your interest when you register as a delegate for this event. Each team is limited to a maximum of 10 people (including the captain) and places are allocated on a first come first serve basis.

Vadim Shushkanov working on his design in the Balloon Figure competition.

Here are some other excellent competition opportunities that you can register for:

Centrepiece

Delivery

Column

Balloon Figure

I have added a link to each of these categories so that you can check out the rules and other important information.

Based on personal experience, I always recommend having a go at the competitions at an event especially when you have the opportunity! Competitions provide a new learning curve, and will bring a whole new excitement to the event! Even if you don't win, you will learn a great deal from the experience. My own teaching career was kicked off when I began to actively enter competitions!I


To see past competition entries from this event click HERE, or check out the short video below from BACI 2013! 

BACI's education program offers an exciting and comprehensive choice of classes, appealing to both twisters and decorators. These classes will be taught by some of the industry's best instructors, including Chris Adamo, CBA, from Balloons Online, Sydney, Australia, in his BACI debut and a rare teaching trip to Europe. 

And of course, there will be a welcome reception and a magical Gala Party and Awards Ceremony too! 

It was a fabulous Alice in Wonderland theme at the BACI 2017

Can you take your CBA exam at BACI? Of course and what a great place to take it! The CBA exam will be held on Sunday 22nd March at the NHOW hotel, from 8:30am- 12:30pm! If this is something that you would like to do, please contact Carol Dack at Pioneer Europe, who can give you full details: carold@qualatex.com. All those who pass will receive their certificates at the Gala Party and Awards Ceremony.

How much does it cost?

The event price is €395 + vat 22% (€481.90) if you register by 31 December 2019.
From 1 January 2020 the price is €445 + vat 22% (€542.90)

To confirm your registration,  a full payment is necessary. Accepted payment methods are credit/debit card, PayPal or bank transfer. 

Special promotion: If there is more than one delegate per company, a special price of €350 + vat 22% (€427) will be offered.

The cost includes the class registrations & materials, two lunches, the opening ceremony cocktail, and the themed Gala night dinner.

What are the competitions costs?
Big sculpture €13 (vat included) per person (€10.66 + vat 22%)
Column €13 (vat included) per person (€10.66 + vat 22%)
Centrepiece €13 (vat included) per person (€10.66 + vat 22%)
Delivery bouquet €13 (vat included) per person (€10.66 + vat 22%)

Balloon figure €13 (vat included) per person (€10.66 + vat 22%)

If you would like any further information regarding this event, please check out the FAQ's or visit the website www.bacitaly.com or contact berenice@balloonexpress.it

BACI is a platform intended for those with a passion for balloon art, and for sharing and exchanging energy with balloon artists from around the world. It is an unforgettable experience that will be an excellent resource in improving your style, techniques, and increase your sales! We hope to see you there! 

Happy Ballooning! 

Sue
www.suebowler.com
#suebowler

How to Make Crepe Paper Fringing Step-By-Step Video by Chris Adamo, CBA.

Crepe paper fringing has been one of the hottest trends in Australia this year says Chris Adamo, of Balloons Online in Sydney, Australia! They are colourful, vibrant, and are the perfect compliment to balloon decor! 

If you are like me - when you see a photograph of something beautiful, you instinctively want to have a go at it, but you're not sure the best way to go about it. 

Chris Adamo CBA from Balloons Online Australia recently made a step-by-step video (see below) that takes away all the mystery, and shows how he creates these beautiful fringes.

Thank you Chris for sharing this great technique with the Very Best^® Balloon Blog readers, I am sure that many of us will be putting this into practise very quickly! 

Happy fringe making! 

Sue

www.suebowler.com

#suebowler

How to Present Your Decor Design Ideas to your Customers.

Our ability to present new ideas to clients in a professional way is vital to the success and growth of our business. 

Whilst clients find many of their ideas on Instagram and or Pinterest, their brainstorming is not exclusive to those social media sites. This makes it much more important for you to secure their business by wowing and inspiring your clients with your own creative ideas! 

There are a number of balloon related design tools available online - some are free whilst others will incur a cost. But it's my belief that if it seals the deal, then it's worth the investment! 

Many balloon artists work with design programs such as Adobe Illustrator, which allows them to create vector graphics. A vector graphic is a computer-made image which is made up of points, lines, and curves that are based upon mathematical equations, rather than a designated amount of pixels. This means that no matter how close you zoom in or out on an image, the lines, curves, and points remain smooth. 

The design proposals below were created by Chris Adamo using Adobe Illustrator. Chris explained to me that when he is proposing a design idea such as this, he will generally show three sketch options. 

"Putting in the extra work is worth it, this company has 30 to 50 stores nationally. It helps to set the client expectations and gives me a chance to get the designs via my partners uniform"

Design inspiration 1. using Adobe Illustrator by Chris Adamo, CBA.

Design inspiration 2. using Adobe Illustrator by Chris Adamo, CBA.

Design inspiration 3. using Adobe Illustrator by Chris Adamo, CBA.

I personally use a variety of ways to produce my design ideas - but nothing too technical! Not only can I use these ideas to present my ideas to my clients, I can also use them to create new designs for classes that I am teaching! Dedicating a few hours to forming a design allows your creativity to flow without the added task of physically inflating balloons.

As many of you will already know, Chris Adamo, CBA, of Balloons Online, Sydney, Australia, has very generously shared his Balloon Design Tool with the balloon industry. 

With this tool you can create Columns, Arches, Balloon Walls, both with round and QuickLink® balloons, and Gridz designs. Here is an example of decor that Chris designed that he was able to present to his client.

I love this design tool, it has helped me to create exciting and inspiring design! 

I designed this clown face balloon wall for a class that I taught a number of years ago in Israel. When I designed it then, I did not have the luxury of using a tool like this. I actually plotted each of the circles into a Pages document to create my own Duplet Square Pack Balloon Wall "graph paper." I have since replotted the design using the online design tool and it looks so much better and definitely easier to work from!

Below is the actual balloon wall made up! This was made by Nir and Avital Shechter CBA, of Balonire, Israel. After learning how to create my original walls, they recreated the same design some years later for a client! 

Balloon Wall by Nir and Avital Shechter.

So how can I take my design one step further to allow my client to see my vision for the decor that I want to create for them?

I saved the design that I created on the design tool as a PDF, and then removed the numbers around the edge by cropping it. I then inserted the wall into a Pages document, (if you use a PC you may want to save it in a Word document). To add detail, I visited Qualatex.com and clicked on Inspiration. I then selected Explore Decor. I then searched Clown/Circus in the search facility and this filtered out all the decor ideas within that category. Because I am a QBN member, I am able to download each of the images that I want to use in a high resolution as a png file with a transparent background, which means that when you add it onto your document you do not have a white background around it.

By using this method you can place several images on one document that will help the client to better visualise you ideas.

This Tropical Arch design is being taught as part of the 

Making Memories - Big Parties Course 

Did you know that you can download balloon images from the Qualatex website as png files with a transparent background, making it even easier for you to add them into your designs and proposals, or to give your customers ideas for decor. I have used this method on many occasions and I am always very excited to see how the real thing looks once it's actually built with balloons! 

Below is a video that will show you how I created the tropical arch design shown above using very basic steps that anyone can do using their computer... no special software required!

If this all seems a little too much work, then there are a few other alternatives that you can use. Rachel Porter, CBA, of Balloon Splendor, Washington, USA, has created a range of Balloon Art Clip Art that is available to purchase through her Etsy shop. There are many different styles of templates available that you can use to create good visuals to present to your clients.

And finally Virtualloon, a membership-based software that allows you to create your own designs using the Virtualloon designer software. There are many different functions available including the ability to add a background pictures of the venue and overlay your designs to show how the decor will look in the actual space. 

Whether you choose to use Chris Adamo's Online Balloon Tools or my simple method of building a design on a computer using Word or Pages, or learn how to use Adobe Illustrator or other similar software programs. Or alternatively use balloon clipart or invest in software such as Virtualloon. There are many options out there to help you to create decor ideas that can be presented to clients in a professional way! 

Happy Ballooning!

Sue
www.suebowler.com
#suebowler

How Important is a Blog to your Business?

I have been writing the Very Best Balloon Blog for eight years. To date, I have written 395 blogposts and have had over 1,900,000 page views. Some of my blogposts are more popular or relevant than others, but my aim is always to write about topics that I know will help  or inspire someone.

So why is blogging important to your business? 

One of the most effective ways for a small business to build their brand while also providing relevant content to their target audience is through regular blogging.

Blogging provides the opportunity for you to connect with your existing and potential customers in a special, more conversational way.

Adding a blog to your website keeps you relevant in the minds of users. It is an inexpensive way to drive traffic to your site.

What should you blog about?

I would imagine this is why so many people don't write a blog, as pinning a topic down that you believe to be a read-worthy topic is not always simple. I can find inspiration from a multitude of venues: be it a question posted on a balloon related Facebook group, or when I have something exciting and new that I want to share! But to be honest, I struggle with finding appealing topics as well. However, with a little thought, I can usually find something appealing to write about.

I've have had a little peek at some of the balloon related blogs that have been posted, and have seen a fantastic variety of topics that would definitely be inspiring and informative to customers. Here are a few that I would like to share with you:

Balloon decor created by The Balloon Crew

The Balloon Crew, Sydney, Australia (AKA Chris Adamo's balloon company) recently posted about "Cool Colour Combinations". I love how they share some of their favourite and trend worthy colour schemes. They talk about "Custom Colour Blending" and all the ways they can create any colour you desire. They even showcase some fabulous examples of decor that they've created using customs colours.

Another one of The Balloon Crew's blogposts talks about Confetti Balloons, cleverly entitled "Balloons and Confetti go together like cheese and fine wine!" 








Nifty Balloons, LA, USA - AKA Shana Brenion, covered a topic which is especially important to all balloon balloon companies: Balloons and the Environment. Many have covered this topic recently, and for a good reason! There has never been a more important time in our industry than now to educate and inform customers and fellow balloon artists of best balloon practices in regards to the environment. This blog is extremely informative, as it covers the differences between latex and foil balloons. Shana's closing statement is especially fantastic:

"Balloons are no more harmful to the environment than food waste or paper trash. You still have to remember to pick up after yourself when you’re done – but hopefully you were planning on doing that anyway! Pop all the balloons you aren’t taking with you, don’t randomly release balloons, and remember to pick up after yourself – the environment will thank you!"

Here are a few more ideas that you could use to create a great blog:

• Current balloon trend's - customers will be excited to see what's hot in the balloon and party market!
• Educational events that you have recently attended - share your excitement and enthusiasm to learn, expand your knowledge and skills and grow your business.
• DIY Decor - Teach your customers how to make simple party decor - there will always be DIY'ers, so make it easy for them to buy everything from you!
• Give your customers a behind the scene opportunity - you at work, even a short video of an installation.
• Introduce them to your team and explain their roles within the company - maybe give credit to the person who makes the best cup of tea!
• Introduce new product ranges available, like the trendy Mr. & Mrs. Balloons or the NEW Qualatex Script balloons. 

Blogs are important for SEO 

No matter what type of website you have, if you want it to be accessible, you need it to show up in the search engine. And that can be difficult.

One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog.

How often do we update and add new content to our websites? Probably not as often as we should! All of the major search engines love fresh, relevant content, and blogging is one of the most straightforward and inexpensive methods for a business to create this. Every time you blog, you boost your ranking which will generate more traffic.

A blog will also help to keep people on your website longer!

Blogging helps you to connect with your customers

When you're in a store, how often do you get asked "how can I help you"? And how many times the response is "I'm just looking". A lot of interactions with customers can be like that. Making a meaningful connection can be difficult sometimes, and no one likes to feel that they are being pushed to purchase something. Luckily, one of the easiest ways to connect can be through a blog that you have posted. A specific blog may even tell them everything they need to know about a new product, or actually guide users to that product directly. 

Having an active comment section, will allow visitors' to the blog to respond to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

How long should a blogpost be?

I have read varying reports on what is the ideal length of a blogpost - some say they should be short and never more than 600 words, others say that the optimum blogpost should be 1,600 words. Personally, I would say see what works for you and adjust as you go! You will be able to see which posts get the best reaction from the number of times it is viewed.

"I don't have time to write a blog"

Blogging can seem like an overwhelming task if you are strapped for time. Let's face it, how do we ever find time for our social media activities? I agree, writing a blog does take time. Try to allocate a few hours once a week to work on a blog post, and use some of your blogpost content for your other social media posts, like Facebook or Instagram. Don't look upon it as being a chore, view it as a very important part of your businesses growth and a significant way to connect to existing and new customers.


I hope that this blogpost inspires you to start your own blog! There are many great free blogging platforms; I recommend that you do a little research and find one that will work for you. I use Blogger - which is a Google based platform and find it really easy to use.

Happy Ballooning and happy Blogging too!


Sue
www.suebowler.com
#suebowler

  

Taking the Fear Factor out of Organic Decor - Top Tips from Three Industry Experts!

Does the thought of creating an organic style balloon installation give you sleepless nights and fill you with dread? 

Fear no more - I have instilled the help of three amazing organic balloon art designers to share with us their top tips that will steer you through those worrying and confusing times!

The fabulous Caity Byrne, CBA of All About balloons in Washington, D.C., USA, has some truly great advice to share!

Caity Byrne of All About Balloons

"Don't be afraid to play! So many times, I have pulled out the color I think is just right for an organic piece, only to realize I'm completely wrong. I've pulled out other colors I'm dubious will look good together, and I end up with my new favorite palette. The cost to experiment is so minimal compared to the potential return on investment.
The principles and elements of design are of paramount importance in organic decor. Whether it's balance, scale, whatever- they should all be kept in mind when designing, planning, and constructing a piece. A 3-footer is completely out of proportion when nestled in with a bunch of 5" balloons, for example. An 8' swag behind a 25' stage is going to look completely underwhelming and out of place. A 25' swag on an 8' stage can be done well, provided there is balance (but not symmetry- gross!).
When it comes to actual hands-on construction of a piece, the most important thing I cannot stress enough is to keep balloons round! In my opinion, there is no place for anything other than round balloons in most decor (excepting helium balloons on a string, of course). Round balloons stack much more nicely and give movement to the piece. How many times have you seen an organic piece while strolling through Instagram only to have your eye stop abruptly on a pear-shaped balloon (or a bad color or size)?
The best business advice I have is particularly true in organics: don't be cheap and don't be lazy. Use Cloud Busters if the piece warrants it! Grab those foils and add them in for flair! Use SuperAgates- they're worth it! Take the time to make the confetti balloons and make your piece over the top. Your clients will be thrilled and your future clients will be calling!" 

Want to know how Caity makes her fabulous organic decor? She has two educational downloads available to purchase from gumroad.com/allaboutballoons.

Here are some of Caity's favourite organic installations

This was the first organic piece that Caity ever did. It was in the East Room of the White House for the Obama’s final Halloween party.

Chris Adamo Does It Again!

I have some fantastic news to share with you! Chris Adamo, CBA, of Balloons Online in Sydney, Australia, has just added some amazing new features to his Balloons Online Design Tool software.

With immediate effect, you can now design Arches and Columns.

Simply log into http://www.balloons.com.au/tools/  and follow the CLICK HERE TO START as shown in the image below.

Once you enter the software, you will be taken to the Design Template page.

To find the template that you want to work with, click on ADD MODEL - this is on the right-hand side of the page. 

Why We Should Stop Balloon Releases

This is a highly emotive topic for the balloon industry. There are those balloon professionals who no longer support, or condone, nor facilitate the deliberate release of balloons into the atmosphere, and those who believe that when conducted properly, and with the right materials, latex balloon releases are harmless to wildlife and the environment.

But I would like to start this post with a few thought-provoking words from Chris Adamo, CBA, of Balloons Online in Sydney, Australia.

"Our industry is on the brink of a new era. We really do face the risk of loosing our jobs and our wonderful community through misinformed policy makers. We need to accept the situation and take proactive action to future proof the balloon industry. Banning balloon releases and educating the public on best practice latex disposal is something we all can decide to do, something we can all agree on and start today so we can once again concentrate on the positive story that balloons so naturally exude." 

So what is all the fuss about?

Many environmentally conscious organisations and private individuals expressed a real concern on what harmful effects latex balloon releases might have both as litter and to wildlife through ingestion.

This concern has extended well beyond the environmentalists and is now one of the hot topics for governments and councils around the world, many who have already banned balloons or are calling upon balloons to be banned. Some talk about balloon releases, whilst others talk about a complete ban of balloons - this is scary! 

It cannot be disputed that balloon releases cause litter - "What goes up, must come down!" 

But are there any substantiated facts as to what actually happens to a latex balloon once it has been released?

A recent report indicates that of those latex balloons that could be traced after a monitored balloon release, approximately 12% burst into small pieces, and 81% were recovered with half of the balloon mass intact. Another study suggests - "Wwhen a latex helium balloon reaches the low temperatures within that 5-6 mile altitude range, it will actually freeze. The elasticity of latex decreases significantly in low temperatures, so the helium balloon that was expanding suddenly becomes incredibly brittle.
What happens next is not the traditional pop that you and I are used to seeing, but instead something simply called “shattering.” The helium balloon breaks in a manner that is similar to smashing a mirror, and all that is left are very small pieces of cold latex that sprinkle back down to the planet (It’s said that these shattered pieces are too small to pose any threats to animals because they are easily passed through the system if ingested.)
Of course, there are exceptions. Variables that can throw a hitch in these rules include poorly manufactured or flawed latex, latex that is unable to expand significantly or expands too quickly, helium balloons that are not fully inflated, or the altitude and climate of the place from which the balloon was released."

Every day we are seeing more and more negative reports about balloons and the environment, and yes, many of them are untrue or unsubstantiated. 

"All released balloons, including those falsely marketed as “biodegradable latex,” return to Earth as ugly litter. They kill countless animals and cause dangerous power outages." - Balloon Blow - Don't Let Them Go

The problem that we have is that most people - the public - cannot distinguish between types of balloons. For them, a balloon is a balloon whether its latex, foils, or otherwise, and therefore any released "balloons" are polluting our planet.

So as an industry, what can we do to change public perception?

I believe like so many other balloon professionals that we need to unify as an industry and show that we are responsible and that we definitely care about the environment, and for that reason, we need to do something positive that proves it. 

There are several groups and organisations that are working very hard to make this happen.

The Pro Environment Balloon Alliance - PEBA, have three main messages;

NO BALLOON RELEASES

Members of PEBA do not support, or condone, nor will they facilitate the deliberate release of balloons. PEBA is happy to work with any authority (local, state, or federal) in supporting any legislation calling for a ban on the deliberate release of balloons.

PROMOTE THE CORRECT DISPOSAL OF BALLOONS

Members of PEBA will continue to educate their clients, venue managers and the general public, by all possible means, in the correct disposal of balloons and strongly support BASA's "Pin it and Bin It" campaign.

INFORM AND EDUCATE
PEBA will actively promote the positive environmental aspects of balloons, while presenting a balanced view to members, the public and any authorities, on all matters pertaining to balloons and the environment.

http://www.peba.com.au/#


The European  Balloon and Party Council - EBPC mission statement 

Don't let go - we love the environment too!

"We have requested that our members do not release balloons and we urge the public to 'Don't let go'. Please read our tips on our 'How to handle balloons' page and dispose of balloons responsibly."

Don't let go
EBPC's position on balloon releases;

Balloons are a unique much-loved product and are considered irreplaceable in what they offer. Over the last few years, the industry has seen changes in consumer viewpoints and perceptions related to such products. Although these changes and increased participation have surfaced in the last few years, the rise of social media platforms and technology has enabled better reporting of such viewpoints and perceptions.

To comply with the EBPC mission statement, “To educate and promote the fun use of balloons and party products safely, ethically and in respect of the environment”, and as a responsible organisation shaping our industry, we recognise the impact of our products within its marketplace. This monitoring, along with our corporate social responsibility, has led the council to pioneer new thinking within our industry on how balloons should be handled in respect of the environment, which has led to an agreement that ‘the EBPC does not support balloon releases’ as we wish to protect the environment from unnecessary litter. While latex balloon releases are visually appealing, the resulting deflated or partially inflated balloons that return to the ground is visually offensive to many, and we must respect this. This is becoming even more important as local authorities across the world are introducing penalties for balloon releases on their land or property.

The EBPC provides a united front to protect and grow the industry by promoting and facilitating best practices through the coalition of its members across the EU. We look to all members to support our stance in this good cause and encourage promotion of this positive message with respect to the environment.

What's happening in the animal world?

We cannot say for sure how many animals are affected by balloon releases. There are many reports of the same instances. However, during research at EBPC in 2016, we have identified less than 6 cases since 1885 where evidence has suggested balloons to be the cause of an animal death. This was in line with the findings of research by DEFRA in 2013.

Unfortunately, we have also found evidence of misleading claims and repeated instances of the same photographs, or pictures that have been doctored and used for bad publicity of balloons. To reiterate, we love the environment and wish no harm to any form of life.

Don't let go – our message to consumers is clear


We are an evidence-based organisation and only work with facts. If you would like more information about anything on our website, please get in touch.

https://ebpcouncil.eu/the-framework/balloon-releases

Balloon and Party Industry Alliance - BAPIA

"BAPIA has taken the decision to no longer support the release of balloons into the environment. This decision has been taken based on the feedback from our members who have told us overwhelmingly that they feel balloon releases are not good for the environment and that they would totally support this decision. We would ask all members of the public to follow this lead and don't let go of helium filled balloons as it can have a negative effect on the environment. We know that our members will be happy to discuss alternative creative options with their customers. Enjoy balloons responsibly!"

www.bapiaonline.com

At this time, we still have a choice, and whether you join PEBA, EBPC, or BAPIA, and follow their lead and choose not to release any balloons is your decision. But as Chris  Adamo and many others are saying, our industry is on the brink of a new era, and to be honest we need to change with the times. And as Chris said to me - "things that once were considered okay to do are no longer considered acceptable - remember sitting on a plane where people smoked or traveled in a car without a seatbelt?"


Happy 'Responsible' Ballooning!

Sue
www.suebowler.com

Resources: 

"Helium balloon: What happens when you let go," by Kathi Ledidenon 13 August 2015,
Mass Latex Balloon Releases and the Potential Effect on Wildlife - Stephan Irwin 8-2012