Sue Bowler: The Balloon Expert

I love designing centrepieces, I think that I have mentioned before that I prefer designing on a small scale rather than large scale... although, I think that it was Tope Abulude CBA who suggested treating all projects in 'bite sizes pieces' and just keep adding elements to create large scale decor, which I think is great advice! It is time to for us to get creative and look at all the different ways we can create exciting designs & decor working with air-filled balloons rather than helium filled balloons for our forthcoming events.  Before we can start to design our centrepiece designs we need to understand our clients needs and wants... Design created by Sue Bowler CBA THE CLIENT Be professional and enthusiastic, it will give the client confidence in your ability to create a fantastic atmosphere at their event. Find out as many details as possible regarding the event including: the venue, what the occasion is, previous decor and th...

This weeks see's our first birthday... yes, it's a whole year since I published the first ever 'The Very Best Balloon Blog! So, it is very fitting that this blog should be all about blogs!  I would like to start by talking about the benefits of writing a blog: They are search engine-friendly and one of the easiest, fastest and least expensive ways to increase the online exposure of your business. Blogs, are fast and reasonably easy to create. They are less formal than a newsletter. They are interactive, and they are loved by the media as well as by search engines  (particularly Google) love blogs. Blogs make your site “stickier” and more likely to be revisited by prospects looking for fresh, interesting content.   Google will re-index your site more frequently (meaning new pages you put online will appear in the search results more quickly) and it will also give your rankings a boost.... and we all want that! ( ‘Sticky’ is a word used in web design, onlin...

Many shops and stores sell balloons, but to be the best you need to create something that sets you apart from everyone else! In this blog today, I want to share with you some tips, hints and suggestions on how to make your work more exciting with an emphasis on presentation, making your work stand out... this I believe is the key to leaving a lasting impression which is vital for client recommendations and repeat business. Bug in a Bag... with 'Wiggly Eyes' , feathers for hair and a pom pom nose in a bright fun gift bag! To make this more fun, I have created Sue's A-Z of Tips,  Hints & Idea's ...  with the hope that you will help me over the coming weeks to add to these... just email me sue@suebowler.com and i'll add any pictures or suggestions that you may have that you use to add value to your every day designs! A is for 'added value'; we can add just a few extra items or production steps to make something really special. ...

I had to start this blog with this great poster... did you know that you can download it now, today and it's free! What better way to start your 'Graduation' campaign! Boost graduation and year-round sales with this new “ Celebrate with Balloons !” poster from Qualatex! Save the file to your computer or flash drive, and then take it to Fed Ex Office or your local copy and print store to have it professionally printed. Boar-round saes with this new “ Celebrate with Balloons !” poster from Qualatex! Save the file to your computer or flash drive, and then take it to Fed Ex Office or your local copy and print store to have it professionally printed. Let's make sure we remind our customers at every opportunity how we can make their special occasion even better with balloons! It only takes one picture or concept to spark a little bit of interest... and even in a recession we all still want to celebrate special occasions and great achievements! So how can we fin...

Creating arrangements and centrepiece designs working with air rather than helium can appear to be a little more challenging.  However, there are a number of different idea's that we can successfully use to create great designs every time! Here are a few inspiring idea's that I have spotted on the Qualatex Facebook Group page! Design by Anne Cahill McGovern This first design is by Anne Cahill McGovern , and is absolutely beautiful. I love the use of the Birthday Elegant Damask #30986 complimented with the Black Damask 11" latex balloons #33503 (assorted), with 5" Wild Berry. Anne has used a black feather boa for visual texture and movement within the design, along with some added pink feathers and 'pearl' beads. This design for me is fun, elegant, feminine, trendy, fashionable and charming , truly perfect for a birthday celebration! Design by Nadia Azar Another truly inspiring design from Nadia Azar . Nadia has very cleverly created this de...