Showing posts sorted by relevance for query environment. Sort by date Show all posts
Showing posts sorted by relevance for query environment. Sort by date Show all posts

Monday, June 4, 2018

Why We Should Stop Balloon Releases

This is a highly emotive topic for the balloon industry. There are those balloon professionals who no longer support, or condone, nor facilitate the deliberate release of balloons into the atmosphere, and those who believe that when conducted properly, and with the right materials, latex balloon releases are harmless to wildlife and the environment.

But I would like to start this post with a few thought-provoking words from Chris Adamo, CBA, of Balloons Online in Sydney, Australia.

"Our industry is on the brink of a new era. We really do face the risk of loosing our jobs and our wonderful community through misinformed policy makers. We need to accept the situation and take proactive action to future proof the balloon industry. Banning balloon releases and educating the public on best practice latex disposal is something we all can decide to do, something we can all agree on and start today so we can once again concentrate on the positive story that balloons so naturally exude." 

So what is all the fuss about?

Many environmentally conscious organisations and private individuals expressed a real concern on what harmful effects latex balloon releases might have both as litter and to wildlife through ingestion.

This concern has extended well beyond the environmentalists and is now one of the hot topics for governments and councils around the world, many who have already banned balloons or are calling upon balloons to be banned. Some talk about balloon releases, whilst others talk about a complete ban of balloons - this is scary! 

It cannot be disputed that balloon releases cause litter - "What goes up, must come down!" 

But are there any substantiated facts as to what actually happens to a latex balloon once it has been released?

A recent report indicates that of those latex balloons that could be traced after a monitored balloon release, approximately 12% burst into small pieces, and 81% were recovered with half of the balloon mass intact. Another study suggests - "Wwhen a latex helium balloon reaches the low temperatures within that 5-6 mile altitude range, it will actually freeze. The elasticity of latex decreases significantly in low temperatures, so the helium balloon that was expanding suddenly becomes incredibly brittle.
What happens next is not the traditional pop that you and I are used to seeing, but instead something simply called “shattering.” The helium balloon breaks in a manner that is similar to smashing a mirror, and all that is left are very small pieces of cold latex that sprinkle back down to the planet (It’s said that these shattered pieces are too small to pose any threats to animals because they are easily passed through the system if ingested.)
Of course, there are exceptions. Variables that can throw a hitch in these rules include poorly manufactured or flawed latex, latex that is unable to expand significantly or expands too quickly, helium balloons that are not fully inflated, or the altitude and climate of the place from which the balloon was released."

Every day we are seeing more and more negative reports about balloons and the environment, and yes, many of them are untrue or unsubstantiated. 
"All released balloons, including those falsely marketed as “biodegradable latex,” return to Earth as ugly litter. They kill countless animals and cause dangerous power outages." - Balloon Blow - Don't Let Them Go

The problem that we have is that most people - the public - cannot distinguish between types of balloons. For them, a balloon is a balloon whether its latex, foils, or otherwise, and therefore any released "balloons" are polluting our planet.

So as an industry, what can we do to change public perception?

I believe like so many other balloon professionals that we need to unify as an industry and show that we are responsible and that we definitely care about the environment, and for that reason, we need to do something positive that proves it. 

There are several groups and organisations that are working very hard to make this happen.


The Pro Environment Balloon Alliance - PEBA, have three main messages;

NO BALLOON RELEASES

Members of PEBA do not support, or condone, nor will they facilitate the deliberate release of balloons. PEBA is happy to work with any authority (local, state, or federal) in supporting any legislation calling for a ban on the deliberate release of balloons.

PROMOTE THE CORRECT DISPOSAL OF BALLOONS

Members of PEBA will continue to educate their clients, venue managers and the general public, by all possible means, in the correct disposal of balloons and strongly support BASA's "Pin it and Bin It" campaign.

INFORM AND EDUCATE
PEBA will actively promote the positive environmental aspects of balloons, while presenting a balanced view to members, the public and any authorities, on all matters pertaining to balloons and the environment.

http://www.peba.com.au/#


The European  Balloon and Party Council - EBPC mission statement 

Don't let go - we love the environment too!


"We have requested that our members do not release balloons and we urge the public to 'Don't let go'. Please read our tips on our 'How to handle balloons' page and dispose of balloons responsibly."





Don't let go
EBPC's position on balloon releases;

Balloons are a unique much-loved product and are considered irreplaceable in what they offer. Over the last few years, the industry has seen changes in consumer viewpoints and perceptions related to such products. Although these changes and increased participation have surfaced in the last few years, the rise of social media platforms and technology has enabled better reporting of such viewpoints and perceptions.

To comply with the EBPC mission statement, “To educate and promote the fun use of balloons and party products safely, ethically and in respect of the environment”, and as a responsible organisation shaping our industry, we recognise the impact of our products within its marketplace. This monitoring, along with our corporate social responsibility, has led the council to pioneer new thinking within our industry on how balloons should be handled in respect of the environment, which has led to an agreement that ‘the EBPC does not support balloon releases’ as we wish to protect the environment from unnecessary litter. While latex balloon releases are visually appealing, the resulting deflated or partially inflated balloons that return to the ground is visually offensive to many, and we must respect this. This is becoming even more important as local authorities across the world are introducing penalties for balloon releases on their land or property.

The EBPC provides a united front to protect and grow the industry by promoting and facilitating best practices through the coalition of its members across the EU. We look to all members to support our stance in this good cause and encourage promotion of this positive message with respect to the environment.

What's happening in the animal world?

We cannot say for sure how many animals are affected by balloon releases. There are many reports of the same instances. However, during research at EBPC in 2016, we have identified less than 6 cases since 1885 where evidence has suggested balloons to be the cause of an animal death. This was in line with the findings of research by DEFRA in 2013.

Unfortunately, we have also found evidence of misleading claims and repeated instances of the same photographs, or pictures that have been doctored and used for bad publicity of balloons. To reiterate, we love the environment and wish no harm to any form of life.

Don't let go – our message to consumers is clear


We are an evidence-based organisation and only work with facts. If you would like more information about anything on our website, please get in touch.

https://ebpcouncil.eu/the-framework/balloon-releases




Balloon and Party Industry Alliance - BAPIA
"BAPIA has taken the decision to no longer support the release of balloons into the environment. This decision has been taken based on the feedback from our members who have told us overwhelmingly that they feel balloon releases are not good for the environment and that they would totally support this decision. We would ask all members of the public to follow this lead and don't let go of helium filled balloons as it can have a negative effect on the environment. We know that our members will be happy to discuss alternative creative options with their customers. Enjoy balloons responsibly!"
www.bapiaonline.com

At this time, we still have a choice, and whether you join PEBA, EBPC, or BAPIA, and follow their lead and choose not to release any balloons is your decision. But as Chris  Adamo and many others are saying, our industry is on the brink of a new era, and to be honest we need to change with the times. And as Chris said to me - "things that once were considered okay to do are no longer considered acceptable - remember sitting on a plane where people smoked or traveled in a car without a seatbelt?"


Happy 'Responsible' Ballooning!

Sue
www.suebowler.com

Resources: 
"Helium balloon: What happens when you let go," by Kathi Ledidenon 13 August 2015,
Mass Latex Balloon Releases and the Potential Effect on Wildlife - Stephan Irwin 8-2012








Thursday, March 18, 2021

Balloons and the Environment - How do you communicate Environment-Friendly practices to your customers?

Keeping your customers informed and giving them information on how they can enjoy their balloons responsibly is essential for all in the balloon industry, especially customers and balloon professionals. Sharing this information can be done in several ways:


Care Cards

A care card highlights the importance of enjoying balloons responsibly to best protect the environment. These are perfect add-on to give to your clients with their balloon purchase. Cards such as these highlight the following messages:

DON'T LET GO
Please don't release helium-filled balloons outdoors - helium balloons should always be secured to a weight. Always dispose of balloons responsibly.

Balloons are a much-loved product that brings joy and helps us celebrate the special moments in life.
As a responsible balloon business, we want to protect our environment from any unnecessary litter. We have therefore made the decision not to support the release of any balloons into the environment. We encourage our customers to support this position and not undertake or endorse balloon releases of any kind. 

INFLATE SAFELY
To remove the risk of injury, always use a balloon pump and NEVER inhale helium.

SUPERVISE CHILDREN UNDER 8
Uninflated or burst balloons can present a choking hazard - please supervise small children at all times.

BE LATEX ALLERGY AWARE
Balloons made of natural rubber latex may cause a reaction in those with latex allergies. Look out for symptoms and seek help if required.

ALWAYS DISPOSE OF BALLOONS RESPONSIBLY
Remember when you've finished with a balloon, simply snip the end of the balloons with scissors before placing in a suitable bin. 

Pioneer Europe, in conjunction with the European Balloon and Party Council (EBPC), has developed a collection of environmental marketing materials that we can use freely within our businesses to educate consumers to enjoy balloons responsibly, promoting the message: "Don't let go."

There are five downloadable flyers that you can use:

Posters - these can be displayed in your shops and stores.
Leaflets - Gives even more information than the Care Card
Carecards - see above
Weight Labels - Weight Stickers will stick on the underside of many commonly used balloon weights.

These are available in 24 different languages. Click on the appropriate language and it will take you directly to the link.


Social Media Posts

Having a variety of posts is important for any business, and sharing environmental posts especially will be a very positive thing to do. It will act as a regular reminder to your customers and followers that you take environmental issues seriously! 

Once again, there are some great pre-made posts that are available from www.qualatex.com, which can be found in the SUSTAINABILITY section on the website. 

Here are a few examples of the types of posts that are available.






Have you ever seen a social media post from EU Partysafe? I would expect not, as unless you know about them, you probably won't be following them... start following them today! EU Partysafe is a consumer-facing page run by the European Balloon & Party Council, a Non-Governmental Organisation that represents all the key players in the balloon & party industry. Their aim is to raise awareness & educate consumers on balloon and party-related  products.

Here are a few examples of posts that EUPartysafe shares, and you could do something similar or even better! Sharing their posts on your business page clearly reinforces the message and will potentially guide your customers to their website, which gives even more consumer information on balloons and the environment as well as other information relating to party products.





EU Party Safe posts are succinct, and always feature important facts paired with an eye-catching photo. Free photo stock can be found on the Qualatex website in the Marketing Material in the Inspiration tab. CANVA has some great photo stock, some of which is free. Using an eye-catching, and appropriate photo will help to attract attention to your posts and hopefully their important messages too! 

Did you know ❓
Latex balloons are plant-based 🎈
✅ In fact, they are made from the sap of rubber trees, NOT from plastic as is sometimes reported


Always re-use before you recycle ♻️
Remember:
🎈 foil balloons are not biodegradable;
🎈 flatten and store your foil balloons when possible;
🎈 re-use your foil balloons. You may be surprised how good they will look!

Here are a few more important websites that will help you to source balloon-related environmental information and messages that you can use. 

The Balloon Council - http://www.theballooncouncil.org
Pro Environment Balloon Alliance (PEBA) - https://www.peba.com.au



Let us all enjoy the magic of balloons for many more years to come, but we need your help to make this possible! Please help us to promote the responsible use of balloons! 

A huge thank you to EBPC for allowing me to share material from their Facebook page.

Happy and responsible Ballooning!


Sue
Follow me @suebowler

















Friday, April 26, 2019

IMPORTANT - Update on Balloons in the Environment




There has never been a more important time in our industry than now to educate and inform our customers and our fellow balloon artists of best balloon practices in regards to the environment.












In the last year, there has been increased press coverage of balloons and their effect on the environment. Only last week balloons made headline news in the UK; but it was unfortunately for all the wrong reasons. I know that the same is happening in many countries around the world!



It is important that everyone within our industry is proactive in helping to educate consumers on best balloon practices - particularly ahead of the publication of the Single Use Plastic Directive.

Pioneer Europe, in conjunction with the European Balloon and Party Council (EBPC), has developed a collection of environmental marketing materials that we can use freely within our businesses to educate consumers to enjoy balloons responsibly, promoting the message: "Don't let go."





We need to share this message with fellow balloon professionals to ensure that, as an industry, we become a united front that shows and demonstrates that we care about the environment and that we are a responsible profession. 

This means, no more balloon releases, and that includes the release of latex balloons too. Check out more details on this at my blog post - Why We Should Ban Balloon Releases.


So how can you help?

Start spreading the word! There are five downloadable flyers that you can use:

  • Posters
  • Leaflets
  • Carecards
  • Weight Labels

These are available in 24 different languages. Click on the appropriate language and it will take you directly to the link.

Bulgarian
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
Flemish
French
Gaelic
​​​​​​​German
Greek
Hungarian
Italian
Latvian
Lithuanian
Maltese
Polish
Portuguese
Slovakian
Slovenian
Spanish
Swedish


We ask that you to download and share the materials with your customers and fellow balloon professionals immediately. 

Posters can be displayed in your shops and stores.


Care Cards can be handed out with every balloon order and delivery. 


Weight Labels can be stuck to the base of weights.

When creating decor for a client, make sure that you supply them with  Balloons and the Environment  - A helpful Guide leaflet.






Any of these could be used in your social media campaigns.

These materials are also available to purchase in printed format in English only. If you would like to know more click HERE.

Please help us to spread the word. Be sure to always ask customers not to release balloons and to always dispose of their balloons responsibly after they have finished with them. Please help us to educate fellow balloon professionals who may not understand why this is such an important issue.

Thank you for reading!


Happy and responsible ballooning!


Sue



Monday, May 6, 2019

How Important is a Blog to your Business?

I have been writing the Very Best Balloon Blog for eight years. To date, I have written 395 blogposts and have had over 1,900,000 page views. Some of my blogposts are more popular or relevant than others, but my aim is always to write about topics that I know will help  or inspire someone.

So why is blogging important to your business? 

One of the most effective ways for a small business to build their brand while also providing relevant content to their target audience is through regular blogging.

Blogging provides the opportunity for you to connect with your existing and potential customers in a special, more conversational way.

Adding a blog to your website keeps you relevant in the minds of users. It is an inexpensive way to drive traffic to your site.

What should you blog about?

I would imagine this is why so many people don't write a blog, as pinning a topic down that you believe to be a read-worthy topic is not always simple. I can find inspiration from a multitude of venues: be it a question posted on a balloon related Facebook group, or when I have something exciting and new that I want to share! But to be honest, I struggle with finding appealing topics as well. However, with a little thought, I can usually find something appealing to write about.

I've have had a little peek at some of the balloon related blogs that have been posted, and have seen a fantastic variety of topics that would definitely be inspiring and informative to customers. Here are a few that I would like to share with you:
Balloon Decor Created by The Balloon Crew, Sydney, Australia
Balloon decor created by The Balloon Crew



The Balloon Crew, Sydney, Australia (AKA Chris Adamo's balloon company) recently posted about "Cool Colour Combinations". I love how they share some of their favourite and trend worthy colour schemes. They talk about "Custom Colour Blending" and all the ways they can create any colour you desire. They even showcase some fabulous examples of decor that they've created using customs colours.

Another one of The Balloon Crew's blogposts talks about Confetti Balloons, cleverly entitled "Balloons and Confetti go together like cheese and fine wine!" 








Nifty Balloons, LA, USA - AKA Shana Brenion, covered a topic which is especially important to all balloon balloon companies: Balloons and the Environment. Many have covered this topic recently, and for a good reason! There has never been a more important time in our industry than now to educate and inform customers and fellow balloon artists of best balloon practices in regards to the environment. This blog is extremely informative, as it covers the differences between latex and foil balloons. Shana's closing statement is especially fantastic:
"Balloons are no more harmful to the environment than food waste or paper trash. You still have to remember to pick up after yourself when you’re done – but hopefully you were planning on doing that anyway! Pop all the balloons you aren’t taking with you, don’t randomly release balloons, and remember to pick up after yourself – the environment will thank you!"

Here are a few more ideas that you could use to create a great blog:
  • Current balloon trend's - customers will be excited to see what's hot in the balloon and party market!
  • Educational events that you have recently attended - share your excitement and enthusiasm to learn, expand your knowledge and skills and grow your business.
  • DIY Decor - Teach your customers how to make simple party decor - there will always be DIY'ers, so make it easy for them to buy everything from you!
  • Give your customers a behind the scene opportunity - you at work, even a short video of an installation.
  • Introduce them to your team and explain their roles within the company - maybe give credit to the person who makes the best cup of tea!
  • Introduce new product ranges available, like the trendy Mr. & Mrs. Balloons or the NEW Qualatex Script balloons. 




Blogs are important for SEO 

No matter what type of website you have, if you want it to be accessible, you need it to show up in the search engine. And that can be difficult.

One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog.

How often do we update and add new content to our websites? Probably not as often as we should! All of the major search engines love fresh, relevant content, and blogging is one of the most straightforward and inexpensive methods for a business to create this. Every time you blog, you boost your ranking which will generate more traffic.

A blog will also help to keep people on your website longer!


Blogging helps you to connect with your customers

When you're in a store, how often do you get asked "how can I help you"? And how many times the response is "I'm just looking". A lot of interactions with customers can be like that. Making a meaningful connection can be difficult sometimes, and no one likes to feel that they are being pushed to purchase something. Luckily, one of the easiest ways to connect can be through a blog that you have posted. A specific blog may even tell them everything they need to know about a new product, or actually guide users to that product directly. 

Having an active comment section, will allow visitors' to the blog to respond to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.


How long should a blogpost be?

I have read varying reports on what is the ideal length of a blogpost - some say they should be short and never more than 600 words, others say that the optimum blogpost should be 1,600 words. Personally, I would say see what works for you and adjust as you go! You will be able to see which posts get the best reaction from the number of times it is viewed.


"I don't have time to write a blog"

Blogging can seem like an overwhelming task if you are strapped for time. Let's face it, how do we ever find time for our social media activities? I agree, writing a blog does take time. Try to allocate a few hours once a week to work on a blog post, and use some of your blogpost content for your other social media posts, like Facebook or Instagram. Don't look upon it as being a chore, view it as a very important part of your businesses growth and a significant way to connect to existing and new customers.


I hope that this blogpost inspires you to start your own blog! There are many great free blogging platforms; I recommend that you do a little research and find one that will work for you. I use Blogger - which is a Google based platform and find it really easy to use.

Happy Ballooning and happy Blogging too!


Sue
www.suebowler.com
#suebowler